A new survey by Q Research discovered that a third of UK consumers aged 11 to 25 were slapping down up to £5 a month on digital tunes, with three per cent shelling out £25 or more a month.
Not all the kids are feeling the digital love though, with 45 per cent of respondents spending but ne’er a bean on music.
A hefty 85 per cent of respondents were found to be owners of MP3 players with the ubiquitous Apple iPod being the most popular device by a long chalk.
The survey found that the young ‘uns were the biggest users of free download services – almost half – but 43 per cent of under 16s were still paying up to £10 a month, with a hardcore nine per cent splashing out as much as £10 to £25 a month.
When it comes to the real big spenders, the lucrative 20-24 year olds sector were flashing the most cash, with two thirds spending up to £10 a month on downloads, and 16 per cent spend from £10 to £20 a month.
Downloading tunes direct to mobile phones is still a niche interest though, with punters put off by the high cost.
Liz Nelson, chairman of Q Research, commented that the survey showed that, “while there is already a very buoyant market for paying for MP3 files from the internet among young people, they are very aware of the cost of downloading files to their phones.”
“This finding is underlined by other projects we have done, where we have discovered opposition among young people to watching video or receiving video ads to their mobiles because of the cost,” she added
Wikimedia Foundation’s popular Wikipedia online encyclopedia has now become one of the most popular websites in the US.
By July 2006 it has soared up to the 18th spot with 28.1 million unique visitors and by November it was hovering outside the hallowed top ten slot with 39.1 million unique visitors giving it a 12th place ranking.
Over the last few weeks there’s been a lot of attention drawn to the huge number of votes cast by the British public in an online petition calling for the “Prime Minister to scrap the planned vehicle tracking and road pricing policy.”
As we’ve
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We reckon there could be moist spots breaking out in the gussets of mobile phone freaks everywhere with a veritable onslaught of new phones being announced today.
Decked out in a natty black body with green trim, the MOTORIZR Z8 features a 1.4 x 2-inch, QVGA 16 million colour display and a twin camera set up, with a 2 megapixel camera on the back (with 8x zoom and lumi LED light) and a lower spec’d VGA jobbie up front for video calls.
There’s also A2DP stereo Bluetooth audio onboard, support for SMS, EMS, MMS 1.22 messaging and SMTP, POP3, IMAP4, SSL/TLS2 email.
You may not have heard of them yet, but feisty Brit mobile music company Omnifone have announced one of the first big challengers to Apple’s soon-come iPhone/iTunes Store service.
“We will ensure the vast majority of Europeans have the freedom to choose MusicStation by the time iPhone arrives in Europe. We will give consumers the choice they deserve,” he added.
Predictably, music tracks will come with digital rights management and be delivered in the eAAC+ format (that’s enhanced advanced audio coding, in case you’re into knowing that kind of thing).
We thought it would be worthwhile taking a look as to why this might be happening and why it’s come at this time.