Is this now getting boring? Vodafone have announced another content access deal, this time with YouTube.
What can you do with the service? Well, watch YouTube videos really. But it won’t be all of the videos, just “a daily selection of new videos,” chosen by YouTube and accessed through Vodafone Live! True, these can be very entertaining, but one of the delights of YouTube is the wide access to all of the content. The process of near-unlimited discovery, down some very strange rabbit-holes, will be lost through editorialised content.
To encourage the viral effect, subscribers will be able to forward links of their favourite videos to friends. No shock there.
One big benefit for YouTube will be Vodafone making it easy for mobile phone users to upload films that they’ve shot on their mobiles, up to YouTube.
The most interesting part of this lies in the following statement, “Vodafone and YouTube will continue to explore ways to enhance this offering and cooperate closely in the coming months.” The potential in this is considerable.
Vodafone will be rubbing their hands thinking about all of the extra potential income from the data charges of delivering videos to mobile handsets.