DigiTV: The Progress So Far

Guy Giles gives us an update on how the DigiTV project is coming along. DigiTV assists Local Authorities to understand, launch and run citizen-focused services on digital TV and mobile phones.

2007 has started at quite a pace for DigiTV. We have seen unprecedented growth in usage traffic following the introduction of a new job search plugin from Job Centre Plus.

This can be used by any organisation signing up to using the Starter Kit and is proving to be a service which really does drive repeat traffic. Given the audience for an interactive television service (primarily C2, D & E) this is providing a service driven by genuine need from people who often do not have routine access to a PC at home.

In a recent piece of research, one of the users of the system sent in a request for a council form. When followed up she explained that she was awake in the middle of the night supporting her autistic son. She needed to contact the council but without a PC or PC skills to call on – she turned to the television for service.

Digital television is really proving to be a platform that is reaching an audience that has been left out of the digital loop for too long.

Another new development sees Wychavon’s choice-based lettings service go live via the DigiTV Starter Kit. Wychavon undertook some research to see where and when the traffic arrived on their Web-based service each week. It turned out that parents were having to ask their children to login at school to enable them to bid for the property of their choice. Parents did not have the benefit of having a PC at home so had to rely on their children. By making this service available on TV – it really does open up the service to all and start to address the very real social and economic disadvantages that come with digital exclusion.

This month we are pleased to bring two new London local authorities on board. Both Islington and Kensington & Chelsea have signed up for the service and will see their sites go live before the end of March.

They have both opted for the ‘bureau’ service which sees the DigiTV team build their sites for them based on a set of templated services/interactions that are available. Its great to see more of London engaging with this service given the high takeup of digital television in the capital.

Finally, its worth keeping in mind the pace of change in the UK television market. All platforms are going to being using broadband to deliver a wide range of additional interactive and on-demand services and people from all walks of life will increasingly expect to use any ‘screen’ in their home to access these. We encourage all Local Authorities that now is the time to engage with this to ensure that they meet expectations in the future whilst ensuring that they provide a service now to the digitally excluded and socially disadvantaged.

DigiTV

Omnifone Announces Rival To iPhone/ iTunes Service

Omnifone Announces Rival To iPhone/ iTunes ServiceYou may not have heard of them yet, but feisty Brit mobile music company Omnifone have announced one of the first big challengers to Apple’s soon-come iPhone/iTunes Store service.

Called MusicStation, the new service will dish up an “all you can eat” menu for European users, with music downloads starting at £1.99 ($3.88) per week

Initially launching their service in Europe and Asia this year, the London based company says that it’s already secured partnerships with 23 mobile network operators giving them access to a customer base of 690 million subscribers in 40 countries.

“MusicStation will give users of any music-capable mobile phone the ability to legally access, download and enjoy an unlimited amount of music, from a global music catalogue supported by the music industry, all for a small weekly fee, wherever they are,” enthused Omnifone Chief Executive Rob Lewis.

Omnifone Announces Rival To iPhone/ iTunes Service“We will ensure the vast majority of Europeans have the freedom to choose MusicStation by the time iPhone arrives in Europe. We will give consumers the choice they deserve,” he added.

Users subscribed to the service can search, download and play tunes on their mobiles with the option to sync content with home PCs to create playlists sharable with other MusicStation users.

Unlike the iPhone service, MusicStation lets users download tracks over the air across a data network, giving music-hungry punters an instant fix, wherever they are.

“By leveraging the hundreds of millions of handsets sold every year by operators to deliver MusicStation into the global market, we believe we can give Apple a run for its money in digital music provision,” chest-thumped a tiggerish Lewis, adding, “except that with MusicStation users don’t need a credit card, computer or broadband connection.”

Omnifone Announces Rival To iPhone/ iTunes ServicePredictably, music tracks will come with digital rights management and be delivered in the eAAC+ format (that’s enhanced advanced audio coding, in case you’re into knowing that kind of thing).

As well as music, the service will feed punters personalised news, new release details, ticket sales and concert listings, along with recommendations for new songs based on their listening habits.

With songs and playlists being held on a centralised server, content can also be recovered and downloaded in the event of some steenkin’ tea-leaf nicking their phone.

MusicStation say that music content will be supplied by both major and independent labels – including Universal Music Group – as well as local artists.

http://www.omnifone.com/

Vodafone Now Have YouTube

Vodafone Now Have YouTubeIs this now getting boring? Vodafone have announced another content access deal, this time with YouTube.

Well they certainly have the set in their hands now don’t they? – First MySpace on Tuesday, then eBay yesterday, and today YouTube.

What can you do with the service? Well, watch YouTube videos really. But it won’t be all of the videos, just “a daily selection of new videos,” chosen by YouTube and accessed through Vodafone Live! True, these can be very entertaining, but one of the delights of YouTube is the wide access to all of the content. The process of near-unlimited discovery, down some very strange rabbit-holes, will be lost through editorialised content.

To encourage the viral effect, subscribers will be able to forward links of their favourite videos to friends. No shock there.

One big benefit for YouTube will be Vodafone making it easy for mobile phone users to upload films that they’ve shot on their mobiles, up to YouTube.

The most interesting part of this lies in the following statement, “Vodafone and YouTube will continue to explore ways to enhance this offering and cooperate closely in the coming months.” The potential in this is considerable.

Vodafone will be rubbing their hands thinking about all of the extra potential income from the data charges of delivering videos to mobile handsets.

MySpace Mobile Vodafone Deal: Further Details And Opinion

You may have seen the announcement of the tie up between Vodafone Europe and MySpace Mobile we ran a short while ago.

MySpace Mobile Vodafone Deal: Further Details And OpinionWe think this is a pretty big story, so we’ve been chatting to Vodafone and Myspace to get further details and thought we’d fill you in.

The UK will be the first market in Europe that Vodafone will release it in. The dates of the release are being very closely guarded. We tickled and cajouled in an attempt to get it tied down further, which resulted in us finding out it will be the second half of the year. Perhaps later, rather than sooner.

There will be a subscription fee, as is the case in the MySpace Mobile deal with Cingular in the US. The details of costs are currently unannounced.

MySpace Mobile runs on its own application, not through standard Web access. We’re not aware that this has been seen in the wild, so the completion of it may account for the yet-undisclosed release date for the Vodafone service.

Access to the app will be via the yet unannounced ‘selected handsets’ and it will be available for download from Vodafone Live!

Impact
While it might initially appear to be a great deal for Vodafone to capture the youth as customers, there may be clouds on the horizon. In a recent visit to a youth club, it was surprisng to see all of the collected 13-16 year olds using BeBo, with not one on MySpace. When asked why, they replied that they just found setting up and running BeBo a lot easier than MySpace. We can only assume that Vodafone did some decent research on who actually uses it, rather than what MySpace told them … didn’t they?

It’s not clear how much of a market there will be for this. As mobile phones handle Web browsing increasingly better, the need for a dedicated application drops away, as people simply use their Browser on any network. It’s been seen that a well-written dedicated mobile apps can still maintain an advantage – like Google’s mobile email client – due to the restricted interface intrinsic with mobile keyboards.

What will the features be?
The details of what MySpace-ers will be able to do …

MySpace Mobile Features:

* Upload and View Photos
MySpace Mobile allows Vodafone customers to select photos stored on their mobile device and upload them to their MySpace profile. They can also view photos already uploaded on any MySpace profile.

* Respond to Mail
Vodafone customers don’t have to wait to log on to a computer to read and reply to their MySpace messages. From their mobiles, they have the ability to send messages to their MySpace friends, read and reply to messages sent to them.

* Manage Your Community of Friends

MySpace Mobile allows customers view and manage friend requests. They can also perform basic friend searches giving users the opportunity to “click-to-add “friends into their network. They simply locate a MySpace profile they wish to add as a friend, and then select to add this user as a friend.

* Post Comments or Blog Entries
Update your blog live throughout the day by posting new entries on the move, or make comments to other users’ blogs or MySpace profile pages. To post a blog or comment, people simply view the appropriate section and click “Post” to create the entry. Users can save their work at any time, and any information entered will update both the mobile service and the online MySpace profile page.

* View Friends
Customers have the ability to view the friend list of any MySpace profile. The friend list contains a text listing of the friends, which when selected would show the profile picture along with a link to that user’s MySpace page, and the ability to add the friend to your MySpace contact list for quick bookmarking.

Vodafone Europe Gets MySpace Mobile

Vodafone Europe Get MySpace MobileVodafone Europe has signed an exclusive deal with MySpace to get MySpace Mobile on their service.

Although currently exclusive, MySpace are remaining elusive as to the length of the agreement. When we asked, they declined to be drawn on how long the exclusivity with Vodafone would last, preferring to tantalise with “our ambition is to get MySpace on as many platforms as possible.”

MySpace addicts will be able to feed their cravings when not glued to the computers.

To tantalise potential subscribers further, Vodafone will pre-load it on to ‘selected handsets.’

Vodafone Europe Gets MySpace MobileMySpace did a similar deal in the US with Cingular back in December 2006. In that deal Cingular charged their subscribers an extra $2.99/month, plus data charges for the privilege.

At the time of going to press it is unclear if there will be a similar charging scheme with Vodafone.

The financial terms of the deal were not disclosed.

More details shortly.

Sky Anytime on PC: One Million Films In A Year

Sky Anytime on PC downloaded its one millionth film on the 14 January neatly marking its first year of operation.

The Sky Anytime on TV service is the renamed Sky By Broadband service, which delivers select Sky’s TV content over a broadband connection to a PC.

Sky Anytime: One Million Films In A Year

Figures for the film downloads could have been larger if Sky hadn’t had to pull the service back in September after their chosen DRM-restriction system, by Microsoft, was cracked.

We’re assuming that the million films that have been downloaded have been paid for, making it a pretty big bonanza, given the films are a wallet-emptying £3.95 each. Once subscribers have paid up, they’re given access to it for seven days, but are restricting to 48 hours viewing window after the first viewing.

Dawn Airey, BSkyB’s managing director of channels and services, was keen to say her piece about it … “We’re delighted that customers have taken to Anytime with such enthusiasm. Sky Movies is the UK’s most popular movie service and we’re able to use broadband to give customers more flexibility in how they watch. The fact that in this first year we’ve already seen 1m movie downloads is testament to customers’ willingness to embrace new technologies and get more from Sky.”

Sky report that the service has gained a quarter of a million registered users in its first year of operation.

AppleTV – The Revolution Will Not Be Televised

Michael Greeson of the Diffusion Group picks up on a theme we’d also raised earlier in the week – the insanity around Apple’s recent announcements, here he focuses on AppleTV.

AppleTV Unwrapped
On January 9, Steve Jobs made good on his 2006 promise to release an Internet TV Adapter (iTVA) and rolled out AppleTV, a set-top box that allows you to stream video from your PC to your TV. This was an important move for Apple and for the entire broadband video industry; one TDG predicted several years ago would likely happen in 2007.

AppleTV - The Revolution Will Not Be Televised

I don’t want to talk about the technology behind the AppleTV platform – you’ve all heard by now that it’s an 802.11n-based wireless media hub with a 40GB hard drive and Intel processing, and is capable of streaming video, music, and photos to up to 5 different PCs. You’ve also likely heard that it will hit the market in February and cost $299 (although those who simply can’t wait to say they’ve bought one can pre-order the devices as of last Tuesday).

So the real reason for this particular OpEd? The often nauseating level of presumption extended to Apple by the public media and (in many cases) the analytical community. It’s as if everything that Apple touches will not only turn to gold but fundamentally redefine how we experience media [1].

You Don’t Want This Kind of Hype
An AP article in this morning’s New York Times captured the dominant opinion regarding AppleTV, stating that it “could be as revolutionary to digital movies as Apple’s iPod music player was to digital music. [2]

In what world do these people live? Are they completely oblivious to the fact that Internet-enabled DVRs and set-top boxes, not to mention digital media adapters, have been around for a couple years? Are they aware that the latest generation of game consoles do pretty much the same thing as AppleTV (sans iTunes), including burning content to an embedded hard drive?

Why is Apple’s entry into this space considered “revolutionary” when so many others offering similar solutions were there first? Are they aware that, despite the fact that MacWorld may have been a more exciting show than CES, the number of PC-to-TV solutions, Internet-capable TVs, networked set-top boxes at CES was topped only by the number of attendees? Everyone’s in the game, so Apple’s entry could hardly be considered “revolutionary.” Again, this is convincing evidence of the press’s blind fascination with all things ‘Apple.’

But this should also be a concern for Apple itself. Could these pundits have possibly set the expectations for this device (and the whole concept of Internet-based digital video to the TV) any higher? There is no way Apple can live up to this kind of hype.

Second, these pundits are guilty of using an analogy which, however seductive, is so unrealistic it borders on being dangerous. Betting that the future of Internet video will simply mirror that of Internet music is foolish, and those spouting this nonsense should, well, have their iPods taken away for a week.

AppleTV - The Revolution Will Not Be Televised Let’s Get Serious, If Only For A Moment
Here is a litany of knee-jerk, prima facie objections to the pundits (the other pundits, that is) blind proclamation.

First, AppleTV is not the iPod. (Really? Yes, really. And neither will AppleTV enjoy the success of the iPod – again, the bar is simply set to high and such placement shows a poor understanding of the marketplace.)

Second, the online video business is not a simple mirror image of the online music business. (Yes, the similarities are strong but they are not universal. For example, purchasing a song download at $.99 is quite different than purchasing a movie download for $150-$20. Just ask someone who doesn’t work in the business how appealing this sounds. TDG has done the research and less than 13% of consumers would respond positively to such an offering.) As Dawn Chmielewski noted in Wednesday’s Los Angeles Times, no one knows whether the entire PC-to-TV or Internet-to-TV strategy will pay off, and if it does to what extent it will float all boats [3].

Third, iTunes on the TV is not the same as iTunes on the PC. (Nor should it be – Apple must avoid the temptation to simply duplicate the iTunes web store on the TV screen.)
Fourth, the ‘for-purchase only’ model of iTunes remains unproven. (Despite the fact iTunes has sold 50 million TV episodes and more than 1.3 million feature-length films, the real long-term winner may be movie rentals, not sell-thru.)

Fifth, the cable, satellite, and TelcoTV players will not sit still and let someone like Apple, Sony, or Microsoft simply step in and cannibalize their TV revenue. (Yes, the future of Internet TV is bright – TDG just released an analysis and forecast on the growth of Internet-enabled TVs. However, allowing consumers access to a wide variety of unique content that is not carried by the major players is not the same as offering a movie service that competes directly with the incumbent video offerings – especially movies.)

The list of objections can go on for pages. For TDG’s clients and frequent readers, you are aware that we remain as excited about Apple’s entry into the living room as the next pontificator. In the long term, this will have a positive impact upon both the ‘digital home’ and ‘connected consumer’ industries. However, this box is not ‘revolutionary’ in the slightest, nor is moving iTunes to the TV. This is just the latest move by a very important technology innovator, a market leader whose every move is in the professional and public eye.

Despite the widespread cry of ‘revolution,’ the public has yet to weigh in on Internet video-to-the-TV in general and Internet movie downloads in particular, so that best that can be said is that the jury is still out. Research indicates that those that have used iTunes for video downloads are but a small portion of total iTunes users and comprised primarily of tech enthusiasts. Apple knows it will take a lot longer for iTunes to sell two billion online movie downloads at $20 than it did to sell two billion individual music downloads at $.99.

So let’s turn down the hype surrounding AppleTV. No doubt the expansion of Internet video into the living room is real; however, its emergence as a force in our TV viewing lives will be evolutionary or incremental in nature, not revolutionary. In other words, the AppleTV revolution will not be televised.

For a more sober look at Internet video on the television, The Diffusion Group would be delighted if you took a look at their latest report , Broadband Video: Redefining the Television Experience.


[1] This morning’s Good Morning Silicon Valley began with a headline entitled “You know, if the analyst gig doesn’t work out, there’s always a job for you in Apple PR,” a reflection on the fact that virtually every analyst on the planet was under the control of some sort of Apple-esque reality distortion field.
[2] “Apple Unveils New Mobile Phone,” Rachel Konrad, Associated Press, January 9, 2007
[3] “TV May Be A Tougher Challenge,” Dawn Chmielewski, Los Angeles Times, January 10, 2007.

Michael Greeson, Founding Partner & Principal Analyst, The Diffusion Group

TiVo: Broadband Music Deals; TiVoToGo For Mac; Emmy Award: CES 2007

TiVo: Broadband Music Deals; TiVoToGo For Mac; Emmy Award: CES 2007TiVo has been shipping their PVRs with an Ethernet port since their series 2 model, promising content delivered over broadband.

At CES this week they told the world a bit more about what they’re going to do about it.

TiVo have signed deals with both Music Choice and RealNetworks to deliver music videos and songs to their panting subscriber’s TVs starting “later in 2007.”

The Real Networks deal is self-described as a “first-of-its-kind integration of the Rhapsody digital music service with the TiVo service,” which will give TiVo subscribers access to over 3 million songs on-demand only using their TiVo remote.

TiVo: Broadband Music Deals; TiVoToGo For Mac; Emmy Award: CES 2007TiVoToGo for the Macintosh
TiVoToGo – the Tivo add-on service that lets subscribers burn the content they have on their TiVo to DVD and transfer it to portable devices – is now available on the Mac, a year after it was introduced for the PC.

They achieved this through a joint venture with Roxio, utilizing their Toast 8 Titanium software, letting subscribers transfer programmes either one episode at a time or automatically as soon as the TiVo DVR has recorded them.

The standard charge will be $99, but for a limited period it can be bought through the Roxio site with the bonus of getting a FREE TiVo Glo remote.

Emmy Award
TiVo has had a pretty long path to where they are now, which at times has been a little bumpy, so we imagine there is much happiness when they heard that its Interactive Advertising Platform was presented with the Emmy Award for Outstanding Innovation and Achievement in Advanced Media Technology.

The collective ears of the advertising business must be ringing when TiVo’s CEO, Tom Rogers said, “We have proven that consumers will opt in to an advertising message if relevant and provided the ability to not miss their favorite shows.” The Ads-types will see grasp hold of this, praying that this will lead them out of the valley of (income)-death.

TiVoTVToGo

BitTorrent Ups Its Game: Funding And Content

BitTorrent Ups Its Game: Funding And ContentThe one-time force for evil (in the eyes of the film industry), Bit Torrent has had a good couple of days, first they sign a distribution deal with some of the major film and TV companies, then today they announce that they’ve closed another funding round.

Content deal
The content deals add to those they signed back in May this year and will provide films with a Download-to-Own (DTO) basis or for rent on a Video-on-Demand (VOD) basis.

Pricing for them hasn’t been announced, as they plan to disclose pricing details closer to the time of the launch of their online retail marketplace, which is set for February 2007.

It’s not just the old junk that the studios don’t care about anymore that will be available. The majority of the deals include new film releases day-and-date with the DVD release, popular TV series, deep catalogue titles and cult classics.

The exception is Palm Pictures, as they plan to be the first studio to utilize the BitTorrent platform to release full-length feature films before the theatrical and DVD release dates.

The most recent partnerships are with 20th Century Fox, G4, Kadokawa Pictures USA, Lionsgate, MTV Networks, Palm Pictures, Paramount Pictures and Starz Media, which build on the previous deals with Warner Bros. Home Entertainment, Egami Media, Hart Sharp, Koch Entertainment and The Orchard.

BitTorrent Ups Its Game: Funding And Content

What about the money!
Today the series B funding has been announced (although TechCrunch scooped it a couple of days ago). They’ve raised $20m from new investor Accel Partners leading the round, with participation from initial investor DCM.

Given Bram Cohen wrote the majority of the code for BitTorrent himself, what, you may ask do they need the money for?

Almost to prove how corporate they’ve become, BitTorrent (BT) use the cut and paste phrase that it will “support the company’s growth, building on its leadership in high-performance content distribution on the Internet.” So more jobs for people will large salaries it sounds like.

What is more interesting is the longer terms plans for BT. They intend taking the technology, using it to “power other websites with the performance and efficiency of BitTorrent’s content delivery service.” It’s words like these that will get companies in the content delivery game worried.

Not just to the PC
BitTorrent signed a deal with a number of consumer electronics companies back in the end of October. ASUS, Planex and QNAP are among the first CE manufacturers to implement the BitTorrent download manager into digital home devices. ASUS and Palnex will build it into a number of their routers, QNAP into their NAS Servers.

This alone is a major change for the once-feared BitTorrent – it takes them away from the computer and closer to the TV in the lounge, while eliminating the need for the user to get involved with setting up and running it.

Bittorrent

Play PS3 and Wii Now At The Science Museum (Podcast)

Play PS3 and Wii Now At The Science Museum (Podcast)The organisers of Game On, clearly have amazing contacts with the games industry having been running the exhibition for the last four years around 11 venues around the world. It’s contacts like this that has led to them getting hold of Sony’s PS3 and Nintendo before it’s launched in the UK – four months in the case of the PS3.

The Science Museum is currently the only place in the UK where Joe Public can play the PS3. There’s a couple of places around where the PS3 can be seen, but like the venue off Brick Lane, they’re invite only.

Even if you could get to see the PS3, not other venue has the PS3 right next to the Wii, so you can compare them.

So what are they like?
The PS3 is playing Motor Storm and it looks stunning, with amazing photo realism. The action is intense and it’s very clear that this is a major leap forward in gaming. The controller can be set in a mode where its physical movements control the action of the onscreen action. Being used to playing the PS controller without this, it take a little while to get used to the sensitivity on the movements needed to control it.

The Wii clearly has the movement sensors built-in (it’s the big selling point of the whole console). Playing with them is near-instantly understandable – feeling natural to wave your arms around to control a tennis racket or box the hell out of your opponent. The graphics are far simpler, delivered in the normal Nintendo cartoon style.

It is of note that the PS3 has a significant number of venting holes in its casing and a large fan under nearth to cool it – it draws 350w. The Wii doesn’t have any venting.

Play PS3 and Wii Now At The Science Museum (Podcast)Who’s going to win?
If sales are going to reflect the public interest here at the Science Museum today, Sony need to look out, because the Interest in the Wii far outweighed that in the PS3. This could be down to the affordable price of the Wii, or indeed that the public actually have a chance of own it this side of xmas.

Speaking to the punters here, the feeling was that the Wii would give far more of a gaming experience, not just the gloss that the PS3 gives.

It’s no exaggeration to say that some people were literally running into the exhibition hall, shouting, “is it here, is it here?” as the made their way to the Wii. I had thought it would have been the other way around, with the PS3 being the big draw.

The rest of the exhibition is well worth the visit alone – charting the history of video games from the start, and put together with a lot of intelligence. With the Wii and PS3 added to it, you can expect large queues at the weekend.

We had a chat to the event organiser, Gaetan Lee to get an overview of how he got the hold of the Wii and PS3 before their UK release and the background to the Game On exhibition.

Click below to play the interview …
[audio:https://digital-lifestyles.info/media/audio/Wii-PS3-game-on.mp3]

Game On – Science Museum