Posted by Simon Perry on 30 July 2008 | Tagged as: Google, Advertising
Google are ever-keen to merge their services — but in a subtle way — so you don’t realise that they are taking over the world.
The latest trick along this path that we’ve noticed is them putting Google Maps into Google Text Ads.
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Posted by Simon Perry on 10 July 2008 | Tagged as: Shift to Web delivery, Content, Yahoo, Advertising, Software, Gaming
Yahoo is on the move again after their shenanigans with Microsoft and the possible take over.
Today they’ve announced that they’re getting in to ad-supported downloadable games.
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Posted by Mike Slocombe on 4 June 2008 | Tagged as: Business, UK, Advertising
New advertising formats see UK online ad spending soaring.
Posted by Simon Perry on 10 April 2008 | Tagged as: News Corp., Investments, MySpace, Microsoft, Yahoo, Advertising, Google, USA, Search
The tussle between Yahoo and Microsoft has gone through a couple of extra rounds of late. We thought we’d bring you up to date with the current state of play.
Back in Feb Microsoft offered Yahoo $44Bn. Yahoo said no thanks.
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Posted by Mike Slocombe on 9 April 2008 | Tagged as: Business, UK, Advertising
Internet advertising is expected to overtake TV by the end of next year.
Posted by Simon Perry on 19 March 2008 | Tagged as: Privacy, UK, Advertising, BT, Legal
Ask most people about their views on Phorm and you’ll either get a blank look or people turning purple with rage.
In brief: It’s a ’service’ that monitors all of your normal Web browsing, with the stated aim of providing personalised advertising to you. All of this monitoring is made possible under agreements with ISPs, including […]
Posted by Mike Slocombe on 17 March 2008 | Tagged as: Privacy, UK, Advertising, Legal
Sir Tim Berners-Lee voices opposition to net tracking technology
Posted by sjp on 3 March 2008 | Tagged as: UK, Advertising, BT, Music
BT have been taking people to the Isle of Wight during Cowes week with rather enjoyable sailing events both for press, customers and as team building events. Of course they also sponsor the Island’s sailing wunderkind Dame Ellen Macarthur through, BT Team Ellen.
Well it looks like the Island has really got under their skin, […]
Posted by Simon Perry on 31 October 2007 | Tagged as: Google, Advertising
We’ve been keeping our eyes on the growth of advertising on YouTube - first there were text adverts on top of the YouTube videos, then they tried placing video adverts on the YouTube home page.
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Posted by Simon Perry on 5 October 2007 | Tagged as: YouTube, Google, Advertising
We know that Google is driven by advertising, right?
Well, since buying YouTube, they haven’t plastered the site with advertising, as a less savvy company might do, but they have played around a few times with raising revenue including adding promotions, supposedly linked to the video playing, at the bottom of the video, but above the […]
