Wireless – Page 40 – Digital-Lifestyles

Vodafone Mobile Services Expansion: The Why

Vodafone has made three days of surprising announcements. Three of them for Web services soon to be accessible over their mobile network (MySpace, eBay and YouTube) and the other relating to the building out of their 3G networks in the future (analysis).

We thought it would be worthwhile taking a look as to why this might be happening and why it’s come at this time.

Why the push?
Well, lots of other companies are moving in to tread on Vodafone’s toes – example – Virgin Mobile now with NTL/Telewest TV/broadband/telephone service – as all forms of communication converge.

Vodafone is pretty much a mobile only company. They’re trying to change this, through deals with BT to offer fixed-line broadband and similar offerings in Italy and Germany. In the converged game, they’re pretty weak.

This weakness is leaving their previous highly-profitable dominance of the mobile space threatened.

They’ve been aware of the benefit of differentiating their service through providing access to content for a while, but these recent moves mark a serious step forward.

Previously it’s been about them providing the means of accessing content from third parties, games, music, etc. These most recent deals are about access to services.

I know content is being accessed, a la YouTube, but they’re actually providing access to the service … one that happens to be providing content.

What’s the benefit?
There’s many advantages to Vodafone on this.

Short term it’s about making people associate Vodafone with being on the leading-edge – “Wow, they’ve got MySpace and YouTube!”

It’s unclear how far this benefit will extend into the future, as more phones become easier to browse the Web, where these services live.

eBay, MySpace and YouTube all have fanatical following. When people become embroiled in them, they _must_ find out what has _just_ happened. They’re a modern day replacement for TV soap-operas.

Obsessions like these drive people to choose mobile phones that enable them to get access – and Vodafone will be shouting this from the roof tops to encourage people to switch to them.

Interestingly, those three services are also used by a great deal of people who don’t have a strong technical understanding. People who don’t know that the whole Internet is available through the Web Browser on their mobile phone. This changing is just a matter of time.

Another short-term benefit for them is the amount of revenue they’ll end up generating. We imagine that it’s cost Vodafone a pretty penny to get exclusives from all three services, but this will be made up by the seriously boosted data charges that they’ll be clawing in.

MySpace is pretty rich with bandwidth hungry media – lots of photos, and many many pages to check. Same for eBay.

The real earner for them will be YouTube. You’ll struggle to find an application that uses as much data as video and with the ability to pass links to favourite videos, subscribers will be helping their friends run up big data charges too.

Vodafone Now Have YouTube

Vodafone Now Have YouTube Is this now getting boring? Vodafone have announced another content access deal, this time with YouTube.

Well they certainly have the set in their hands now don’t they? – First MySpace on Tuesday, then eBay yesterday, and today YouTube.

What can you do with the service? Well, watch YouTube videos really. But it won’t be all of the videos, just “a daily selection of new videos,” chosen by YouTube and accessed through Vodafone Live! True, these can be very entertaining, but one of the delights of YouTube is the wide access to all of the content. The process of near-unlimited discovery, down some very strange rabbit-holes, will be lost through editorialised content.

To encourage the viral effect, subscribers will be able to forward links of their favourite videos to friends. No shock there.

One big benefit for YouTube will be Vodafone making it easy for mobile phone users to upload films that they’ve shot on their mobiles, up to YouTube.

The most interesting part of this lies in the following statement, “Vodafone and YouTube will continue to explore ways to enhance this offering and cooperate closely in the coming months.” The potential in this is considerable.

Vodafone will be rubbing their hands thinking about all of the extra potential income from the data charges of delivering videos to mobile handsets.

Vodafone And Orange 3G RAN Share: Examined

As has been mentioned on Digital-Lifestyles, Orange and Vodafone have entered into an agreement to share their 3G Radio Access Network (or RAN). We thought you’d appreciate some more depth … and who better to give it than Steve Kennedy, our telco guru.

Currently Vodafone have a bigger network than Orange, so Orange would gain more than Vodafone from the deal, but in future it means that new cell sites will be used by both operators.

The agreement could have covered 2G (GSM) too, but as Vodafone use 900MHz systems and Orange use different systems operating in the 1800MHz band, it just not possible. That said, it’s likely future technology would allow both sets of frequencies to operate within the same radio equipment.

There will still be interesting problems to sort out for 3G sharing, as Vodafone exclusively use equipment from Ericsson, while Orange use equipment from Nortel, Siemens, Nokia and Alcatel.

Once the network is in place, each network will be responsible for enabling their own network services and ensuring quality of service, etc. As competition for customers increases this is a sensible way for operators to reduce cost, share the infrastructure and compete on service. It’s a shame the fixed networks don’t take this view, as has been pointed out before, the LLU operators could join forces and build a joint LLU network and then compete on service. This might give them a larger network, which would be of a size and scale to compete with BT’s upcoming 21CN.

Why the rush to build?
With a 3G license comes obligations and one of these was to reach 80% of the population by the 1st Dec, 2007. Though the GSM network coverage hit that a while ago, 3G expansion has been slower with few customers really wanting 3G services so the operators have built 3G networks in densely populated areas where they can make revenue from those customers. That means big cities have been covered, but elsewhere 3G coverage is patchy to say the least.

Hutchinson 3G (or 3 the new entrant into the mobile world) has been rapidly building its customer base and building a network to match. In June 2004, Ofcom tried rules that 3 had SMP (significant market power) in the 3G world, which meant it would be regulated by Ofcom much in the same way BT is for fixed networks. The other 3G operators happily supported Ofcom in this view. 3 didn’t want the increased regulatory burden and disagreed with Ofcom’s ruling, so appealed to the Competition Appeal Tribunal. They won their appeal in November 2005. This was the first time any network has successfully appealed against a SMP designation.

3 wasn’t happy about having SMP forced upon it and therefore made noises to Ofcom about coverage obligations, which the other networks weren’t meeting. They’ve got 10 months to hit that 80% figure.

Though city centres might have a demand for 3G (for data services, no one cares about 3G voice – a voice call sounds the same whether it’s 3G or GSM), as you leave dense urban areas the appeal of 3G is less. Well maybe not less, but there are less people to use it and less of a reason for the networks to install 3G infrastructure and sites.

The cost of a 3G cell is probably not much different in terms of equipment from that of a 2G cell, one major difference is the amount of bandwidth needed for the cell, as data volumes are significantly higher (maybe 40Kb/s using GPRS data compared to maybe 2Mb/s for 3G, multiply that by 10 users and it’s 400Kb/s compared to 200Mb/s).

UK backhaul (i.e. the pipes used to connect cells) are expensive. The more rural the cell site is. the less chance there is that anyone (except maybe BT) has got any kind of high bandwidth connectivity. Therefore, the costs of the backhaul may well exceed that of the cell site itself.

Sharing makes economic sense
Orange and Vodafone have to hit that 80% figure or Ofcom can impose fines which could be significant. Therefore the build out of a shared new network makes economic sense. It’s half of what they’d each have to pay.

In this climate of everyone’s customers wanting everything for nothing, being able to reduce your build costs may well be the straw that doesn’t break the camel’s back.

Pure Move Palm-sized DAB/FM Digital Radio Review (86%)

Pure Move Palm-sized DAB/FM Digital Radio Review (86%) Designers of DAB radios seem a strange lot.

Although the technology may be 21st century, DAB radios have often ended up looking like they’ve been teleported in from a previous age.

Perhaps charged with a mission to lure pipe-smoking Terry Wogan addicts into the wonderful digital age, there’s been a long string of DAB products cased in reassuringly old fashioned Ye Olde Wooden Panels or leatherette surrounds.

There’s been DAB radios harking back to an even earlier vintage too, with manufacturers like Roberts creating designs that wouldn’t look out of a place in a 1940s living room.

Whenever designers have taken it upon themselves to create something that looks vaguely modern, they tend to go to the other extreme, creating curious scary sci-fi creations that would send granny’s zimmerframe into overdrive.

DAB radios have also tended to come in just two sizes: big and bulky for carting around the house/garden or teensy weensy for the pockets of joggers and subway riders, with precious little inbetween.

Pure Move Palm-sized DAB/FM Digital Radio Review (86%) Sensing a gap in the market, leading UK DAB manufacturer Pure have come up with the Pure Move.

Offering clean simple lines with more than a nod towards the great transistor age of the 60s, the Move is an attractive compact portable, measuring in at 150 mm x 85 mm x 27 mm.

Look and feel

Substantially built, the 280g Move looks like it could handle a few knocks, with a metal finish on the front and rubberised material on the side and back giving a good grip.

A small kick stand folds out of the back offering a good viewing angle of the display, with an extending aerial helping reinforce its traditional tranny radio look.

We weren’t quite so impressed with the power on button, though. This sits on the side of the radio and has to be held in for several seconds before the radio will turn on or off. A simple switch would have been far preferable.

On powering up for the first time, the display glows orange and the radio scans for all available stations, a process that took around a minute.

Using the front mounted controls, it was easy to navigate to a station of our choice (BBC6 Radio please!) and we were impressed by both the sound quality and volume of the unit.

Pure Move Palm-sized DAB/FM Digital Radio Review (86%) Obviously, bass heads aren’t going to get their denture rattling fix from something as diminutive as this fella, but the sound quality was punchy and pleasing enough for everyday use.

Controlling the Move

Using the Move was pretty simple too, with the central circular controller letting you swiftly adjust the volume up/down and flip through radio stations.

Either side of the controller are Info/Preset and Menu/Dab/FM switches and – as with most Pure products – the interface was simple and intuitive.

Up to 10 DAB and 10 FM presets can be stored and the preset order arranged to your liking.

The Info button cycles the information displayed on the 2-line LCD screen, giving current date / time, station genre, multiplex, frequency, bit rate, signal strength and, most usefully, a single scrolling line of song info/news snippets.

The menu key gives access to EQ settings, display controls and firmware upgrades, with a hold key ensuring that no clumsy oaf changes the station by mistake.

Connections

Apart from the mains in socket, the Move comes equipped with a mini USB jack, aux in and a headphone jack.

Powered by their ChargePak technology, Pure’s internal rechargeable cell (Li-ion 4200 mAh) nearly managed to match the claimed highly impressive 40 hours of listening time, although we reckon most people will just keep it plugged in anway.

Reception on both DAB and FM was great with the aerial extended or packed away – not surprising seeing as we can see the Crystal Palace transmitter from our window – but we weren’t able to test coverage in less well served areas.

Pure Move Palm-sized DAB/FM Digital Radio Review (86%) Conclusion

With its extended battery life, simple controls and traditional looks, Pure have come up with a very attractive offering which deserves to do well.

The asking price of £90 is a tad steep, but consumers looking for a versatile DAB radio that is truly portable may find it an excellent investment. We liked it.

The verdict
Features: 87%
Ease of Use: 85%
Build Quality: 85%
Overall: 86%

Specifications:

Palm-sized DAB and FM radio with full DAB Band III reception.
Frequency range: DAB Band III 174-240 MHz, FM 87.5-108 MHz.
Input connectors: 5V DC power adaptor socket (230V supplied), 3.5 mm Aux-in, and Mini USB connector for software upgrades.
Output connectors: 3.5 mm stereo headphone output.
Controls: Power, Lock, Info, Preset, Navigator, DAB/FM and Menu.
Presets: 10 DAB and 10 FM. LCD display: Orange backlit LCD display with 16 x 2 characters, function icons (volume, battery life, time, EQ, signal strength, DAB/FM and stereo) and clock. Key-press activated backlight can also be set to ‘always on’ for optimum visibility or ‘always off’ for longer battery life.
Mains Power supply: 230V AC to 5V (0.6A) DC external power adapter.
Battery Power supply: ChargePAK-inside Li-ion 4200 mAh rechargeable battery provides over 40 hours of portable DAB listening.
Dimensions: 150 mm wide x 85 mm tall x 27 mm deep. Weight: 280g
Aerial: Recessed telescopic aerial supplied. Headphones act as an aerial when connected. (Headphones not supplied.)
Pure

Orange And Vodafone Propose Sharing 3G Aerials In UK

There’s a lot of radical thinking going on in the mobile business these days and here’s the latest. Vodafone and Orange have signed a non-binding agreement to let each other to use the others 3G infrastructure.

Orange and Vodafone Propose Sharing 3G Networks in UK It’s all about their RANs – Radio Access Networks, which connect customers mobiles to the operators networks.

Until now they’ve gone around installing their own, but are now realising that this is a mighty expensive business, seeing as the cost is several £100k per base station. In rural areas these may only service a handful of people, thus rending their investment uneconomic.

The core of the proposal is to

Continue managing their own traffic independently
Retain full responsibility for the quality of service they offer their respective customers
Remain competitors in the UK mobile wholesale and retail markets

The summary – share infrastructure, but compete on service.

What’s forcing this?
When the mobile companies bid for the 3G licenses, not only did they pay over a huge amount of money, but they also took on obligations to provider 3G services to a certain percentage of the UK population.

As not many people have signed up for 3G, the mobile companies haven’t wanted to spend the money on servicing a population that isn’t giving them money with subscriptions and they’ve let their obligations slip. Until now Ofcom hasn’t been pursing them on this.

Three, the largest 3G provider in the UK, has recently been saddled with three little letters by Ofcom – SMP – Significant Market Power. They’re not too happy with the restrictions that this imposes on them, so have been pointing out to Ofcom that the other 3G license holders aren’t fulfilling their coverage obligations.

To ensure that they don’t get saddled with substantial fines by Ofcom, the other 3G holders will need to expand their infrastructure. By sharing costs on this, they save money.

More details of this will be provided by Steve Kennedy, an expert in this area, in an article ~~later today~~ tomorrow.

LG Shine (KE970) Is Released In UK

The long-awaited and drooled-over LG Shine is being added to their Black Label range today.

LG Shine (KE970) Is Released As I’m sure you’re aware it’s a looker … and you’ll not be surprised to hear that it’s shiny – mirrored in fact.

Swimming in Ooo-Errr-ness, the screen is mounted under the 2.2″ mirrored surface, beaming its full colour screen though the mirror when a call is received or the front is slid up. Blue light is emitted from the keys to make them usable in dark corners.

There’s already been over 200,000 of them sold on LG’s home turf, Korea, since November 2006 and LG is no doubt hoping for a similar, if not greater success in Europe.

The success of Ooo-Err phones is now much less assured, since the release of the LG Chocolate (the first in the Black Label range), as other manufacturers are trying to impress just as hard.

There’s bash in London tonight to celebrate the launch with Magician, sorry Illusionist (he’s a bit sensitive about that one), David Blaine, or Git Wizard as Marcus Brigstocke calls him.

LG Shine

Vodafone Europe Gets MySpace Mobile

Vodafone Europe has signed an exclusive deal with MySpace to get MySpace Mobile on their service.

Although currently exclusive, MySpace are remaining elusive as to the length of the agreement. When we asked, they declined to be drawn on how long the exclusivity with Vodafone would last, preferring to tantalise with “our ambition is to get MySpace on as many platforms as possible.”

MySpace addicts will be able to feed their cravings when not glued to the computers.

To tantalise potential subscribers further, Vodafone will pre-load it on to ‘selected handsets.’

MySpace did a similar deal in the US with Cingular back in December 2006. In that deal Cingular charged their subscribers an extra $2.99/month, plus data charges for the privilege.

At the time of going to press it is unclear if there will be a similar charging scheme with Vodafone.

The financial terms of the deal were not disclosed.

More details shortly.

Sky Anytime on TV Preview: Sky VOD

When is a 300Gb hard disc not a 300Gb hard disc? When it’s in a Sky box. The fruit of Sky’s much discussed drive partitioning was revealed today, with the announcement of a March launch for Sky Anytime on TV.

Sky Anytime on TV is a push video service that will populate users’ Sky HD (and some Sky+) PVRs with shows from the Sky network, plus Artsworld, National Geographic, Disney and the Biography and History channels. In a one-to-one briefing today, we got to sample the Anytime on TV service, not to be confused with Sky Anytime on PC or the yet to surface Sky Anytime on Mobile. For brevity, we’re going to call Sky Anytime on TV, SAoTV.

SAoTV consists of around 20 to 25 programmes, ranging from half-hour comedies to full length movies, chosen to represent the best of the weeks programming. In the wee hours of every night, a number of assets (between 1 to 6 hours of TV) will be pushed to the Sky box. At launch, every subscriber will receive identical content, although personalisation of SAoTV is ‘on the road map’, according to a spokesman.

Where it’s available, HD subscribers will receive their SAoTV content in High Definition and (in the first phase at least) all content is free from adverts, with the exception of an intro promo hat can be fast-forwarded through, like any Sky recording.

The SAoTV service enjoys its own instant access button – the red key – whose previous occupant (HD Channels) now receives its own menu entry. It’s presented in a similar way to the Planner screen, with the addition of a live video preview window showing a trailer of the highlighted show and some promotional text.

As new shows arrive nightly, older programmes are bumped down the SAoTV listings. Each programme has a clear expiration date, doing a Cinderella-style pumpkin vanishing act at midnight, seven days after its first appearance. If you want to keep a show permanently, you simply hit the Record button any time during that week to add it to your Planner.

The SAoTV service will initially be free and contain only programmes that have been previously broadcast, although Sky hasn’t ruled out charging for content or including exclusive previews in the future.

Sky Anytime on TV will be available to all HD subscribers, as well as owners of the most recent Sky+ boxes (those with partitioned hard drives): currently around 1 million households. Anyone who bought a Sky+ box within the last year should be able to use the service, although Sky will be writing to each subscriber to alert them.

Sky is also rolling out the Anytime brand to cover its Sky by broadband and Sky by mobile services.

Our take? The Sky Anytime on TV services is largely a win-win situation. Sky gets to promote high profile, expensive acquisitions like Lost, 24 and blockbuster movies – and we get to watch them free from adverts and without having to remember to set the timer (or rely on the occasionally erratic Series Link). Of course, it would be nice to see a wider range of channels on board (negotiations are on-going, but don’t expect to see the terrestrial broadcasters any time soon).

However, there will always be the argument that grown-up TV viewers should be free to populate their own hard drive as they see fit – which makes the timing of Sky Anytime on TV all the smarter. HD and Sky+ subscribers have had nearly a year to get to accustomed to their truncated storage space, making the Anytime service seem like less of an intrusion and more of a bonus.

Samsung Ultra Edition 10.9 World’s Slimmest Slider Phone

Samsung Ultra Edition 10.9 World's Slimmest Slider Phone Slimmer than a hungry supermodel deprived of her daily slice of crispbread, Samsung’s new Ultra Edition 10.9 slider has proudly grabbed the honours to claim the accolade as the “world’s slimmest” slider phone.

Snaffling the crown from the previous super-skinny champ – Samsung’s very own D900 – the new phone sees the designers shaving 2 mm from the thickness of the previous champ to create a phone that is in danger of doubling up as a razor.

The all-black slip of a thing offers a simple interface, with a circular controller and call start/end buttons accompanying the largish screen, with the numeric keypad sliding out from underneath.

Samsung Ultra Edition 10.9 World's Slimmest Slider Phone Despite its wisp-like dimensions, Samsung have still managed to squeeze in a fair amount of functionality, with a 3.2-megapixel camera on the back of the phone for grabbing stills.

Naturally, there’s an MP3 player onboard plus Bluetooth, video playback/ video out, backed by a fairly reasonable 80MB of internal memory, with a built-in microSD slot offering the option to load up additional tunes.

Much as we love the look of these new super-slim phones, and appreciate how cool and trendy they look tucked into the back pocket of a model’s super-tight jeans, we fear they’re not for us.

Samsung Ultra Edition 10.9 World's Slimmest Slider Phone After all, judging by the way our Treo 650 has been battered about during visits to football games and ale-slopping nights at the pub, we reckon the Ultra Edition 10.9 would soon become the Broken Edition 10.9 within hours.

Still, if you’re a trendsetting kind of groover that treats your phone like it’s a precious object, then you may well love Samsung’s new number, although you’ll have to wait until more details of the phone are released at the 3GSM Congress in Barcelona next month.

[From Via]

Recycle Phones With Jack & Jill Children’s Foundation

Recycle Phones With Jack & Jill Children's Foundation The Jack & Jill Children’s Foundation is a charity caring for families with terminally ill babies suffering irreparable brain damage (SDD), and they’ve announced a three week long fundraising campaign in Ireland.

Thankfully, they’ll be no hill climbing or pail fetching involved; instead they want you to hand in your old or unwanted mobile phones.

The Foundation aims to recycle over half a million phones, and hopes to make €500,000 from the project, estimating that it will be able to support one new nurse for every 20,000 phones handed in.

Phones that are still working will be sent to third world countries while knackered phones will be dismantled, with salvageable parts reused and toxic elements disposed of safely.

Recycle Phones With Jack & Jill Children's Foundation “For the past seven years we’ve collected empty toner and inkjet cartridges. We saw groups in Britain doing something similar with mobile phones. Last year we did a sort of dry run collecting mobiles and managed to raise around €100,000,” said campaign organiser Stephen Bebbington.

The campaign will see freepost envelopes distributed through the news media in Ireland, letting mobile phone owners send off their old phones for free.

Naturally, there’s a horde of celebrities onboard, including jockey Frankie Dettori, pop star Ronan Keating and hurling star DJ Carey (we’ll have to take their word on his celebrity status as hurling is about as popular as tiddlywinks in the UK).

We dropped the charity a line to see if there’s any way UK folks can hand in their own phones – we’ll update the article when we get a response.

Jack & Jill Children’s foundation