Vodafone UK and British Sky Broadcasting (Sky) have announced an agreement to launch Sky Mobile TV, the UK’s first commercially available mobile TV service available on a wide range of handsets, as we first covered back in September.
The service will be exclusively available to 3G Vodafone live! customers and serve up a total of nineteen mobile channels including Sky News, Sky Sports News, MTV, Cartoon Network, Discovery, Sky One and Living tv.
The deal looks set to turbo-boost adoption of entertainment and information services to mobile phones, with users able to enjoy TV programmes on the move with access to live breaking news and sports reports from Sky News and Sky Sports News.
Available to 3G customers with suitable coverage, some programming will be broadcast ‘as live’ with others delivered as dedicated ‘made for mobile’ channels, featuring regularly updated blocks of programming.
In an attempt to lure in more customers, a special Sky Sports Mobile channel will offer ball-by-ball coverage of all three Test matches and five One-Day Internationals from England cricket team’s tour to Pakistan. But, sadly, no coverage of Cardiff City games.
The Sky Mobile TV pack will be provided free of charge (subject to Vodafone customer fair usage policy) until the end of January 2006, with customers being charged £5.00 (~$8.90, €7.38) per month for each of the Sky Mobile TV packs subscribed to thereafter,
The two Sky Mobile TV packs are:
News, Sport & Factual: Sky News; CNN; Bloomberg; Sky Sports News; At The Races; Discovery Factual; National Geographic Channel; History Channel.
Entertainment & Music: Sky One; Sky Movies; MTV (two channels*); Living tv;Discovery Lifestyle; Nickelodeon; Paramount Comedy**; Cartoon Network; Bravo; Biography Channel.
Additional mobile channels are likely to sign up to the Sky Mobile TV service over the coming months.
“This is a highly significant day for both the mobile and televisionindustries,” trumpeted Tim Yates, Chief Marketing Officer, Vodafone UK.
“We currently have over 250,000 3G subscribers in the country and 72% 3G population coverage across the UK. Mobile TV will be a mainstream service,” he insisted.