Sky Says Easynet Purchase “Solves All Problems”

Sky Says Easynet Purchase Solves All ProblemsBSkyB’s Director of Product Management, Gerry O’Sullivan couldn’t help sounding smug as he took centre stage at The Connected Home conference in London today.

“Those of you who read the papers may have noticed we bought a small Internet company last Friday,” he announced. “To have a combination of satellite distribution and broadband connectivity solves all problems”.

O’Sullivan’s presentation focused on Sky+ and stated the need for a “whole home solution” but he was keen to distance himself from existing IP-based offerings such as the Windows Media Player.

Sky Says Easynet Purchase Solves All ProblemsWhile Microsoft’s Cynthia Crossley and Telewest’s Mark Horley nodded collaboratively to Merlin Kister of Intel’s assertion that “We mustn’t be close minded and pick a winner. It’s important for all players to work together,” O’Sullivan looked disinterested.

“I’m a fan of Media Player – but my mum doesn’t want a reminder to renew her anti-virus subscription while she’s watching Coronation Street,” he said.

And, in response to an audience show of hands revealing nearly all had regular problems with programme crashes on their PCs, O’Sullivan added:

Sky Says Easynet Purchase Solves All Problems“There’s zero tolerance (among our customers) for that sort of unreliability and pain…we can only roll out products that you switch on and they work.”

And BSkyB has the money and ambition to keep turning out products it thinks consumers may need – the five day old Sky Gnome for example, enabling you to listen to satellite radio in the garden, or the new movies over IP service, Sky By Broadband – due to launch in the next two weeks.

The third generation Sky+ boxes have 160GB of space – only half are visible to the consumer – the other 80GB of disc space is for BSkyB to keep as a store for future ‘on demand’ programming, O’Sullivan revealed.

Sky Says Easynet Purchase Solves All ProblemsHorley mentioned that Telewest was launching its own 160GB PVR in early 2006, with the WHOLE disc available for recording “as we already offer video on demand”.

Sky can’t support true VOD – it’s satellite distribution network has limited bandwidth and lacks an intrinsic return path – but do consumers care?

With Sky+ proving a virtually churn-free proposition (apparently 90 per cent of viewers say they’re very satisfied), Easynet on board and plenty of money in its pocket, O’Sullivan can’t help but smile – looks like BSkyB is onto a winner.

The Connected Home 05

One thought on “Sky Says Easynet Purchase “Solves All Problems””

  1. Ha,
    Can you believe it!
    My Sky Broadband connection is soooo slow! And when I say slow, i mean 0.5mbps slow!
    I did a speedtest at, and saw that my download speed was 0.5mbps which, of course you can’t even watch a youtube video on.
    So, I rang Sky and they told me that my router wasn’t even connected and that they would have to ‘Escalate’ the call (which means ignore it and hope that it goes away). However, I must be connected because I’m writing this response.
    Also, when I did the test it stated that my ISP was Easynet.
    Is it coincidence that Sky Have taken over Easynet and now my ISP is stated as being Easynet with speeds of 0.5mbps. I think not!!
    I’ll Quote from the article here:

    “There’s zero tolerance (among our customers) for that sort of unreliability and pain…we can only roll out products that you switch on and they work.”

    Hmmm lets see if Sky delivers on that shall we!! They certainly haven’t so far.


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