After weeks of speculation and one official delay by Apple last month, Apple has now announced that they are shipping the Apple TV unit from today.
From its name, you’ll guess that it’s an Apple unit to be connected directly to a TV, giving the chance to listen and watch content via the iTunes software. The WSJ, who have had it for the last 10 days, is reporting that the unit can only be used with Widescreen TVs, as there isn’t support for 4:3 screens – a surprising limitation. They also report another limitation – the screen can only be connected to the Apple TV via HDMI cables or component jacks.
To get the most out of it, the diminutive Apple TV (it’s only 8 inches square) cannot be used as a stand-alone unit, but must be used in conjunction with either a Mac running OSX, or a PC running XP – both of which need to be running iTunes 7.1 or later. The direct to Internet connectivity is currently very limited, only giving access to film trailers and the like.
(We wonder if the lack of support for Windows Vista is a deliberate move).
Related to that, we recently noticed when we installed iTunes on our latest PC, that it already has support for Apple TV built in to it in the Preference settings (see image).

Getting around the different forms of content is done by the Apple Remote, so a keyboard/mouse combination is not required.
The content gets to the Apple TV via cabled-Ethernet, or WiFi, running at the yet-to-be-ratified 802.11n, which has a theoretical maximum speed of 540 Mbps.
The unit has a 40Gb hard drive that Apple says can “store up to 50 hours of video, 9,000 songs, 25,000 photos or a combination of each and is capable of delivering high-definition 720p output.”
It’s with some amazement that we’re seeing official Apple comments about a product coming from someone apart from The Steve, to that end Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing enthused that “Apple TV is like a DVD player for the Internet age—providing an easy and fun way to play all your favourite iTunes content from your PC or Mac on your widescreen TV.”
Apple tell us that it’s shipping from today, priced at £199 in the UK and $299 in the US.
The upload speed will also be upped to 768Kbs, not exactly setting the uploading world alight, but better than a poke in the eye with a stick, non?
Apple has announced that their Apple TV product will be ‘a few weeks late.’
It’s had an outing at CES in January this year and was well received.
Amazon are expanding their Amazon Unbox service to the TiVo platform. It’s being described as a “soon-to-be-launched service.”
Impact
Tiscali has unveiled plans to launch a television service for its broadband subscribers, offering more than 30 digital channels and on-demand programming.
Commenting on their new offering, Mary Turner, chief executive Tiscali UK said, “The success of Freeview has shown that customers want more than five channels but don’t necessarily want to pay a high monthly subscription.”
Oboe, the MP3Tunes.com online music service is increasing its previous 1Gb of free music storage to unlimited storage to some of its registered users.

New figures from research firm Epitiro puts BT as the leading consumer broadband provider for the 4th quarter of 2006 (October-January).
Epitiro’s testing procedure monitors “customer experience” for internet access services, analysing over 622,000 real-time data samples from eleven locations around the UK – meaning that each broadband service was tested around 60,000 times.
“Speeds have increased from 3817.82 kilobytes per second in the third quarter due to new ADSL Max entrants into the ten largest broadband providers. However it’s unlikely that many ADSL Max services will perform at their full capacity of 8Mbps. The speed of broadband service reduces the further the customer’s connection is from their local telephone exchange,” he added.
Filmmakers who upload their own movies on to the video-sharing website YouTube will soon be able to enjoy some financial rewards for their efforts.

