The thought of having adverts pumping in our ears mid-podcast gives us the trouser shakes, but apparently more than half of our fellow Brits (58%) would be quite happy downloading advertising-funded podcasts.
The figures come from Rajar (Radio Joint Audience Research), the official body in charge of measuring radio audiences in the UK, jointly owned by the BBC and the RadioCentre on behalf of the commercial sector.
Continue reading 8m Brits Listen To Online Radio Every Week