As we all know Virgin Media and Sky TV have been having a little spat.
Now Virgin Media are taking a leaf out of Sky’s book and signing up rights to distribute sports.
The Football League have signed a deal that will see the Coca-Cola Football League matches will be delivered to Virgin Media’s broadband and mobile phone platforms for the first time.
Starting on 11 August and running for two seasons, the highlights of league 1 and 2 will be available to watch on-demand for up to one week after transmission.
No surprisingly, Malcolm Wall, chief executive officer of content at Virgin Media, earnestly sang, “We’re committed to investing in great content for our customers and this new partnership will give football fans a genuinely value-added service.”
The Championship, as it’s abbreviated to by those who follow it, is the step down from the UK Premier League, but that doesn’t mean there isn’t a load of cash involved with it. Deloitte are on record as finding that, in 2004-05, it was the richest non-top flight football division in the world.
Why?
No matter how poor, or not, football teams are, they do a very loyal fans, so much so that making their matches available on on-demand may encourage people to change their mobile or broadband provider. Or that’s the bet that Virgin Media are making.
Commercial terms were not disclosed.
Darn clever those Chinese. Not only have they copied the iPhone, but they went and did it _before_ the iPhone was released – this video dates back to 10 May.
The champagne corks have been popping in the 4 digital group offices this morning, as they hear from Ofcom that they have been successful in their bid to gain 10 national DAB radio licences.
Yesterday we 
Putting video on your site or blog using someone else’s embedded video player is pretty old hat these days – there are just so many tools and services around to help you.
Where does the insanity of the iPhone coverage go now? The US hoopla is over, so the media needs another hook, and today sees it heighten – the battle of the European operators to have the exclusive for the iPhone.
Further news of the power of the Wii 
Nokia, king of mobile phones, has announced a Speakerphone, the HF-300.
iSupply did one of their usual Teardown’s on the Apple iPhone, estimating that they are on a 55% margin for each 8Gb phone that they sell.
AllofMP3.com, the hugely popular Russian music download site (as