Despite the Apple’s corporation’s best attempts to foist a ghastly US-style, all-whoopin’ and a-clappin’, backslappin’, high-fivin’, luxury goods-spendin’ iPhone ‘event’ on us Brits, initial reports suggest that the great occasion failed miserably to live up to the pre-launch hype. It doesn’t look like the UK sales on Friday are going to be adding to the expected 3m iPhone sales.
With the clock ticking down to the Apple-decreed hour of 6:02pm on Friday night, stockists Carphone Warehouse, O2 stores and Apple’s own retail chains were ready and waiting to deal with the expected rampaging hordes of credit card wielding punters desperate to shell out £269 for the privilege of owning an iPhone and spending 18 long months in the expensive company of exclusive carriers O2.
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