They’ve been busy boys at BT this week, with the UK telecoms giant making two major announcements.
On Monday, BT announced a content partnership with Big Brother producer Endemol to provide original shows and interactive content for BT’s new broadband television service.
Endemol now join a growing list of broadband content providers signed up by BT whose roster now includes recently bagged deals with BBC Worldwide, Paramount, Warner Music, National Geographic, HIT Entertainment and Nelvana.
BT/Virgin mobile TV deal
With the ink still drying on the Endemol deal, BT have also announced a new agreement with Virgin Mobile to offer TV services through its broadcast digital TV and radio service, BT Movio.
Virgin Mobile – Britain’s fourth-largest mobile operator – will use BT’s Movio mobile TV product to give their customers access to a wide range of digital TV content and more than 350 DAB digital radio stations.
Using the UK’s existing digital audio broadcasting (DAB) network, the broadcast service will be offered on a limited exclusive basis to virgin Mobile customers later this year. BT Movio will be available in the future to all mobile operators in the UK.
The announcement of the deal coincided with the unveiling of HTC’s new handset at the 3GSM World Congress 2006.
HTC Trilogy handset
The Trilogy TV handset, the world’s first DAB-IP enabled Smartphone, was developed jointly by BT, TTP and HTC and sports a 2.2″ screen for viewing video content and multimedia-focused features including a removable storage and an integrated 1.3 mega pixel camera.
Emma Lloyd, managing director, BT Movio said: “Bringing the world’s first DAB-IP enabled Smartphone to market is another huge achievement for BT and the beginning of a step change towards open standards in the area of TV broadcasting over DAB.”
“By working with Microsoft and HTC we have been able to develop a handset that provides an easy to view, high quality experience, wrapped into a hi-spec media driven mobile phone. This will be vital in attracting mobile operators to the BT Movio service,” she added.
Microsoft partnership
BT has developed a strategic relationship with Microsoft for delivering broadcast services on a mobile handset, with their Windows Media technologies enabling BT Movio to deliver high-quality audio and video content over a DAB network using minimal bandwidth.
The BT Movio service also comes with Windows Media Digital Rights Management (DRM) technology for the secure delivery of premium video and music content.
These are certainly interesting times for BT, with their recent activity seeing the company pushing ahead to create an alternative distribution network and channel for existing content to both broadband and mobile devices.
Although Orange, 3, and the Vodafone Group already offer streamed TV channels over their 3G mobile networks, this solution gobbles up precious bandwidth.
Phones on the BT Movio service, on the other hand, simply pick up broadcasted signals. As Virgin’s sales and marketing director Graeme Hutchinson explains: “It’s not downloaded; it’s not looped; it’s real TV just like you get at home.”
‘The Apprentice’ TV show has been a smash hit in the UK, much the same as it was in the US. The BBC now plan to use it as the ‘first extensive broadband experience,’ as part of the BBC TV Plus project.
Initially looking at these advances it’s easy to get excited, but when looked in context of how long it’s taken, a frustrations come to the surface.
(Funnily enough, after reading that article the person responsible for the project contacted us and it turned out to be someone whose previous work outside the BBC we’d been very impressed with.)
BBC World have been busy bunnies of late, signing distribution deals all over the globe.
The video streams include the adverts that would be shown if BBC World were being shown on the TV in the region. As yet, BBC World aren’t charging their advertisers any extra to splash them on mobile screens – they’re seeing it as added value for them
In the 3/Hutchinson Australia deal, the subscribers are being asked to pay Au$4/month for unlimited access, Au$2/day or Au$0.50/two minutes.
A few years ago, you’d be greeted with a blank face or a call to the local psychiatry service if you started going on about ‘listening to your downloaded podcasts’, but figures released from the BBC show how the format is continuing to grow in popularity.
The chart also revealed that nearly two million downloads took place during the BBC podcasting trials over December.
Simon Nelson, controller of BBC Radio & Music Interactive was enthusiastic: “It’s fantastic to see how the demand for radio downloads has grown since we first offered them in 2004. These figures underline the enduring relevance of radio in the digital world.”
The BBC has announced its Open News Archive, making archive news reports freely available to the UK public to download and use for free in their own creative works.
Made available under the terms of the recently-launched Creative Archive Licence, the footage can be viewed, downloaded, edited and mixed by UK residents – so long as it’s for non-commercial programming (there’s also several other caveats that budding film makers should read first
Helen Boaden, Director, BBC News, said: “This trial is an important step in allowing us to share with our audiences the extraordinary news archive which the BBC has recorded over the years. We look forward to getting their reaction.”
The BBC already offer nearly a hundred clips in their
The BBC has decided to extend the trial for the iMP Player until 28th February 2006, telling trialists that the extra time will enable it to “understand what you want from the service and how you are using it”. A new upgrade of the software is due to be rolled out to the participating trialists in January.
The BBC’s reaction to such sniping is consistent, if not a little bland
The BBC is hoping to get Dr Who fans reaching for their red buttons en masse with a video-rich interactive TV application scheduled to run straight after the airing of the Christmas Day special (7:00PM GMT).
It looks that the BBC has invested muchos cash into the venture, employing live-action video and “state-of-the-art” special effects produced at the high end visual effects studio, The Mill.
Produced in Cardiff by BBC New Media and BBC Wales, producer Sophie Fante commented, “Attack of the Graske gives the viewer the unique opportunity to immerse themselves fully in the world of Doctor Who.”
We can’t wait to watch this latest installment of the highly rated Dr Who series and are hoping to witness another kind of winter wonderland the day after when the mighty Cardiff City FC take on Plymouth.
Hauppauge Digital have whipped out a new add-on card to convert a boring old PC into a multimedia-tastic satellite TV receiver.
Freesat will be the satellite equivalent of Freeview,” said Yehia Oweiss, Managing Director of Hauppauge Digital. “Already broadcasting BBC, the service will be available to all UK households and bring free digital TV to the 25 per cent who are outside Freeview’s area. Consumers can buy our Freesat tuner now and enjoy many digital channels now, with more being added all the time.”
As
A raft of HD services across Europe is likely to eat up scarce capacity on the high-power satellites that beam the programmes down to earth, making any system that duplicates services across platforms more expensive.
Following the BBC confirmation of High Definition Television (HD) trials for 2006, all of a sudden it feels like there’s a plethora of High Definition services and trials in the UK next year.
Speaking at the same event, Richard Freudenstein, CEO, BSkyB, was careful not to mention what the monthly subscription will be for HD on Sky when it launches. He spent his time talking up the platforms’ HD bouquet that will include Sky One, sports and movies with an HD Sky Plus box and plenty of storage capacity.
Confusion still reigns