Following their free-for-24-hour offer at the end of August, Opera Software has permanently removed the ad banner and licensing fee from its award-winning Web browser.
In an attempt to shake up the browser market – and regain ground lost to Firefox – the Norwegian software house has made the ad-free, full-featured Opera browser available for download – completely free of charge – at opera.com.
“Today we invite the entire Internet community to use Opera and experience Web browsing as it should be,” said Jon S. von Tetzchner, CEO, Opera Software.
“Removing the ad banner and licensing fee will encourage many new users to discover the speed, security and unmatched usability of the Opera browser.”
Previously, Opera was only available free if users were prepared to put up with a distracting ad banner stuck on the top of the browser interface, with the option to shell out for a $39 (£21.60, €32) licensing fee to remove the thing and receive premium support.
Not surprisingly, punters fed up with Internet Explorer’s well publicised security problems were far keener to try out the free Firefox browser than put up with Opera’s adverts. The Mozilla product now enjoys an 8 per cent market share.
Opera, however, can only muster 1 to 2 percent of the world’s Internet users, so they are hoping that by adopting Firefox’s freebie tactics they can substantially increase their user base.
“Our goal is to become on the desktop the number-two browser,” air-punched von Tetzchner.
The company expects to recoup lost sales revenue after striking deals with Google and other online search companies.
The deals will give Opera a cut of advertising revenues when, for example, a search typed into the browser’s built in search engine window is directed to Google advertising.
Von Tetzchner is confident that this advertising revenue will generate more than enough income to compensate for giving away Opera – if the company can persuade enough people to switch to their browser, of course.
As dry ice billowed around his feet and dramatic music filled the air, von Tetzchner bellowed out his pledge to the world: “As we grow our userbase, our mission and our promise remain steadfast: we will always offer the best Internet experience to our users – on any device. Today this mission gains new ground.”
It seems a bit of a gamble to us – both IE and Firefox are also available free of charge and without a huge marketing campaign we can’t see how they’re going to get enough users to switch from their far better known rival products.
Although we’re sticking with Firefox for now, there’s no denying that Opera is an excellent product and definitely worth downloading – especially now that it’s free!
The Opera browser is available in 20 languages and with the complete download weighing in at a bandwidth-unbothering 4MB, we recommend you give it a go!
There are now more than 2 billion mobile phone subscribers in the world, according to a report by Wireless Intelligence, a collaboration between analyst house Ovum and the GSM Association.
Not surprisingly, the bulk of the growth is happening from large, less well-developed markets such as China, India, Eastern Europe, Latin America and Africa.
Once again, the UK has grabbed the number one slot on Top Of The Bots, possessing the world’s highest proportion of known bot-infected computers.
Symantec puts this down to the huge rise in broadband subscriptions coupled with the delays in software patches for operating systems and software being made available.
Acting like they’re fearful of not appearing hip to the mobile music revolution, Nokia have added their own rival to the Apple/Motorola ROKR and Sony Walkman phones, a special edition of the highly rated Nokia 6630 – despite having had music-playing on their phones for yonks.
The phone comes in two colours – Aluminum Grey for hip, fast living, city slickers and Rustic Red for cow-bothering, straw chewing, country types.
Vodafone plans to unleash a swarm of new 3G mobile handsets in the run-up to Christmas as the company tries to turbo charge mass market adoption of its third-generation (3G) mobile service.
The non-exclusive handsets will include the hugely popular Motorola RAZR V3x phone, the Nokia N70 and 6280, and Samsung’s SGH-Z500V and SGH-Z140V phones.
Yo! Yo! Yo! Word! The Associated Press are getting hip and launching a news service for da yoot. Wicked, innit?!
So far, more than 100 newspapers have signed up for asap, with the option to use the content for their online editions, print editions or both.
News agency Reuters has teamed up with Vodafone Live to offer a 3G streaming news video service for Vodafone customers in the UK.
Vodafone subscribers will also get technology, world, sports and entertainment news and be able to set up SMS breaking news alerts.
They may be a start up that no one’s heard of, but Truveo are making a big noise about their beta video search engine, claiming that it’s more up-to-date than either Yahoo or Google and produces higher quality results.
“For search to reach the next level and become truly ubiquitous, a fundamentally new approach is required to rapidly find and organize the vast amounts of television, movie and video content created every minute.” said the fabulously named Tim Tuttle, co-founder and CEO of Truveo.
Sony’s boffins have announced the addition of a new hybrid camcorder/digital still camera to their Cyber-shot range.
Designed to be used with one hand, the M2 features a slightly tilted lens axis which allows a more natural wrist position according to Sony.
This automatically records five seconds of video before the still picture is taken, adding three more seconds of movie footage afterwards.
Those really wishing to inflict pain on their friends could insist on using the Slide Slow plus Movie function.
Hoity toity makers of expensive electronics for the well-heeled, Bang & Olufsen, have invited Samsung to the table in a joint project to design a new mobile phone.
According to Sorensen, there will be just one phone at first with more models to follow.
“We have positive expectations about this, but I know it is a niche product. The phone won’t appeal to all, but if only two percent of the market likes it, that’s good enough,” he added while tucking into a bowl of best Russian caviar.