Ofcom Proposes Restrictions On Cash Cow Participation TV

Ofcom Proposes Restrictions On Cash Cow Participation TVThere’s no shock that Ofcom have today detailed new Broadcasting Code rules intended to control the once-bonanza income generating TV programmes using Premium Rate Services (PRS) phone lines.

The new rules make it clear that both radio and TV programmes cannot, as their primary focus, be encouraging viewers to call in using PRS. The focus should be editorial.

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Web Ontrack To Usurp TV As UK’s Top Advertising Medium

Web Ontrack To Usurp TV As UK's Top Advertising MediumThe Internet is on track to boot King TV off its throne as the biggest advertising medium in the UK by the end of next year, according to a report published yesterday.

The report by the Internet Advertising Bureau (IAB), PricewaterhouseCoopers and the World Advertising Research Centre, claims that Britain has the most developed online-advertising market in the world, with the UK market notching up a mighty £2.8bn in 2007.
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HP 2133 Mini-Note PC Goes After The Eee

HP 2133 Mini-Note PC Goes After The EeeChasing down the platform red-faced and jumping on the Eee bandwagon is HP’s new 2133 Mini-Note PC.

Aimed at the same student/family demographic and hoping to emulate the rip roarin’ tearaway success of Asus’s supercheap Eee laptops, the Mini-Note is available in a variety of configurations ranging from $499 upwards (that’s roughly 250 of our British pound notes).
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“Eco Amazon.com rival” BetterWorld Books Gets Funding

Eco Amazon.com rival BetterWorld Books Gets FundingThe online retailer, Better World Books – company that resells used books and donates some of the proceeds to fund global literacy projects – has stepped up operations and has brought in its first outside investment as part of a program of expansion.

Better World Books currently collects and resells used books from university bookstores and libraries, and donates an average of 10 percent of book’s price to various nonprofit literacy groups.
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Parents Access Web More Than Kid Free Couples

Parents Access Web More Than Kid Free CouplesParents are far more likely to be regularly accessing the Internet than childless adults, according to new research.

The study, by the European Interactive Advertising Association (EIAA), also claimed that the online activities of parents is influenced by the age of their offspring.

The EIAA Digital Families report confirmed the ruddy obvious – that people with kids generally stay at home more than adults without genetic luggage – and that for parents the Internet is a nifty resource for information and entertainment when you’re stuck in the house.
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