New research has revealed that over two thirds of all European silver surfers use broadband as their main Internet connection and that broadband adoption amongst the old ‘uns is growing faster than average European Internet users (26% year on year growth compared to 14%).
According to the research from the European Interactive Advertising Association (EIAA), the growth in broadband penetration is having a big impact on how the old folks are communicating and spending their leisure time, with one in four logging on to the Internet in a typical week. Weekend use was recorded as growing at a rate of 19% year on year.
Continue reading Silver Surfers Take To The Web
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