MTV in Germany has been demonstrating an interactive TV portal that combines satellite and broadband services.
The interactive portal will shunt a veritable cornucopia of personalisation and revenue-boosting options to customers, including games, news and the latest pop-tastic charts.
A deal with T-Online will also let annoying teenagers download the latest cray-zee ringtones for their mobiles, with the option to download extra goodies like wallpapers and song downloads from the comfort of your armchair.
There are also plans afoot to provide interactive voting and advertising, as well as offering access to video-on-demand archives.
Content and links to the interactive television services will be transmitted via satellite, while a broadband connection will be used to deliver specific items requested by the user (viewers will need an MHP compatible satellite receiver with broadband access to take advantage of the service).
The service was showcased at the CeBIT trade show in Hannover and MTV intends to introduce the service as soon as suitable receivers are available in retailers.
“Being the first to offer this interactive TV technology, MTV has once again confirmed its leading role in the field,” beamed Catherine Mühlemann of MTV.
MTV is using Alticast for the technical implementation and broadcast of the interactive service.
The company will be using Nionex´s HTML-based pontegra platform, which acts as a browser supporting a fully compliant subset of DVB-HTML, OCAP 2.0 and ACAP-X.
Pontegra’s open-ended concept makes it suitable for all kinds of iTV services, with the company claiming it to be the “iTV platform par excellence for all kinds of iTV services as EPGs, iTV-portals, T-commerce, voting and polls, interactive TV shows and commercials, community functions such as email and chat, etc.”
“Our one million SkypeOut users prove that savvy consumers will pay for value – and we will continue to delight users by delivering the software and services they seek to realize the potential of modern communications.”
Unlike the creative whirlwind that accompanied the dot.com explosion, innovation seems to be a lot slower in the 3G content market.
ITN news got in on the act too, supplementing their mobile news updates with “today in history” style clips trawled from their vast video archives.
After getting the world very excited about their yet (if ever) to be produced 102″ plasma (PDP) screen, Samsung has today just announced the availability of a 82″ LCD TV. It’s for people who don’t live in houses with lounges (or media-consumption-arenas as they may become to be known) that are the size of the Albert Hall.
If you’re looking for a slightly more pedestrian use for it, it’s fitted with an HDMI interface, so all of that HDCP-protected content can be displayed on it.
AB (formerly ZOOMON), has announced Ikivo Animator for Windows, a Mobile SVG software application for producing high-quality SVG Tiny animations.
“Designers have previously been hampered by the lack of visual design tools for authoring mobile SVG content. Working with Adobe, Ikivo is introducing an effective mobile content creation workflow based on Ikivo Animator and Adobe Creative Suite, enabling designers and developers to create extraordinary content for mobile distribution.”
The combination of Adobe’s design and publishing power and Ikivo’s unique Mobile SVG software applications create a fantastic push for overall support of Mobile SVG within the emerging market for 2D based mobile graphics.”
In a board meeting yesterday, Apple computers committed to join the Blu-ray Association and will occupy a seat on the main board.
Blu-ray has been shipping in Japan now for quite some time. Sony’s BDZ-S77 (catchy name) was the first product to ship, and has been followed by other companies, some of which support the dual-layer 50Gb version.
With the soaraway success of Skype’s VoIP client, we’ve been waiting for other companies to try and elbow themselves a piece of the action.
Sadly, none of the bigger IM networks [AOL/ICQ/Yahoo/MSN Messenger or Skype] use SIP, so you won’t be kissing goodbye to your favourite IM application quite yet.
Virgin Radio is making highlights of its breakfast show available for digital audio players like the iPod, in what it claims is a first for “podcasting”.
The BBC has already been experimenting with the new audio distribution model, introducing weekly podcasts of Five Live’s weekly sports quiz Fighting Talk after a successful trial using Melvyn Bragg’s ‘In Our Time’ series on Radio 4, downloaded by more than 70,000 users.
Although the format is already creating a few podcasting stars, it has to be said that most of the thousands of personal radio broadcasts currently available to download are home-made, rough-edged, and, frankly, pretty crap.
(Hannover, Germany) Since November, Vodafone has been offering Vodafone At Home Talk in Germany. When using the service, calls that are made from the subscriber’s home cell are charged at a low cost, with one of the bundles available being 1,000 mins for €20 month.
In the UK
During the press conference I asked what they were doing to counter the threat of Voice over WiFi, in particular free service like Skype. Friedrich P Joussen (COO) said they were very aware of the threat and felt it was down to the speed that services could be rolled out to the public.