Wireless

Wireless connections

  • WiFi Kit Revenues Hit Record Levels: Infonetics Research

    WiFi Revenue Hits Record VolumesDespite prices being pushed downwards by fierce price competition, worldwide wireless LAN equipment revenue rose 20% to US$767.6 million (~£420m ~€610m) between the fourth quarter of 2004 and the first quarter of 2005.

    During that period, a grand total of 12.2 million units were shipped, the highest quarterly volume to date, according to a report from Infonetics Research.

    With wireless LAN products continuing to grow in popularity across product categories and geographic regions, revenue is expected to rise another 2% to $779.6 million (£426m, €620m) by 1Q06, hitting $3.6 billion (~£173m~€251m) by 2008.

    Wireless LAN switch ports have been shifting faster than a Ritalin-assisted rabbit, rising 44% to 112,000 as revenue grew 13% to $52.2 million (~£285m~€41.53m), with a leap to $699.2 million (~£381~€556) predicted for 2008.

    As the world goes bonkers for broadband, the demand for wireless broadband routers has soared accordingly, registering a hefty 34% increase in revenue between 4Q04 and 1Q05 generating $328 million (~£173.8m~€253m).

    WiFi Revenue Hits Record VolumesThat’s a thumping great 37% increase in unit shipments, representing not-to-be-scoffed-at sales of 6 million.

    Naturally, the manufacturers want to keep the cash flowing in their direction, so have been busily slapping on new product features to generate replacement purchasing.

    “The demand for wireless broadband routers continues unabated, driven by the possibilities of wireless home networking,” said Richard Webb, lead analyst of the Infonetics report.

    “As more and more users explore the possibilities of media download and file sharing applications they are finding that this easy-to-use device uncovers the true potential of their broadband connection. And with 802.11n and even faster throughput speeds on the horizon, the wireless router segment will ride the crest of the global broadband wave.”

    Cisco continues as the worldwide wireless LAN revenue leader, hogging 17% of the market share following four consecutive $100-million-plus (~£53.7m~€79.5m) quarters.

    WiFi Revenue Hits Record VolumesD-Link barged ahead of Cisco-Linksys to grab second place, with NETGEAR in fourth position.

    Just in case you, dear reader, haven’t had quite enough facts yet, allow me to inform you that the report revealed that access points account for 71% of wireless LAN equipment revenue, NICs account for 13%, and infrastructure products, including wireless LAN switches, appliances, controllers, and mesh networking gear, account for 16%

    SOHOs and consumers make up just over half of wireless LAN equipment revenue (51%), down from 53% in 4Q04 while service providers and enterprises make up the rest.

    Finally, a little geographic fact flurry to end with: North America accounts for 45% of wireless LAN equipment revenue; Europe, Middle East and Africa for 30%, Asia Pacific for 21%, and Central America / Latin America for 4%.

    So now you know.

    WiFi Hit Record Volume in 1Q05; Revenue Up 20%

  • Vodafone 7100v Blackberry Review – In Everyday use

    The 7100v – Everyday usePart syncing a 7100 with a Mac.

    I’m writing this review over a few days, using the 7100v instead of my usual phone. Today, I switched the 7100v on in the morning, received and replied to a few emails and set off for the day.

    On the bus, I read the PDA edition of the BBC Web site using the built-in Web browser (more fully covered later). After lunch, I pulled it out of my pocket to check over the mail that had arrived. Imagine my horror when I spotted two huge, yellow lines covering the screen. On scrolling, these lines became more pronounced and seemed to spawn more of themselves, until they covered the whole screen. My first thought was that pixels in the screen were damaged, possibly as a result of me sitting on it, as it had been in my back pocket shortly during my lunch break. I tried switching the handset off and back on again, but the lines didn’t disappear. I was already thinking “Oh no, I’ve broken it” when I had the presence of mind to take the battery out. Miraculously, this solved the problem with the screen, suggesting this problem was possibly a software related one, as opposed to a hardware one. I never did track down what caused it but having bugs like this in released software is not a way to reassure customers that a product is beyond the early-adopter stage and while not a major problem. Occurrences like this one do make you slightly wary of purchasing such a device with your own hard-earned money.

    Battery life
    My initial experience of the battery life was very poor, with the battery dropping from full to empty within about 8 hours. After a few charging cycles, however, this improved dramatically, and the battery now lasts a good two days under relatively heavy use. This discovery came as a very pleasant surprise to me, as with my usage pattern the only other handset that I had managed to keep alive on a single charge for over a day was an ancient Nokia 6210. The one thing that is bad about the battery on this handset, however, is the time it takes to charge up: It takes around 6 hours (!), an unheard of amount of time in my experience of other handsets. This makes my customary “plug it in for an hour before I go out” habit worthless, as the battery doesn’t even come close to full in that time.

    The 7100v – Everyday useScreen
    The screen on the 7100 is very impressive in its clarity and brightness – the contrast isn’t bad either. Images viewed on it look very solid, almost as if they are actually colour-printed backlit acetate as opposed to being displayed on an LCD.

    The main downfall of the screen is when it is placed in sun-light: The screen is about 5mm below the plastic covering over the screen, and this covering isn’t of particularly high-grade plastic, leading to a badly obscured screen in bright conditions. The cover is also quite reflective, so often you can’t see anything on the screen at all. Indoors however, the screen looks great and everyone I’ve asked about it has been very impressed by it.

    Web browsing/access
    I have grown accustomed to doing a lot of my Web surfing on the move, or at least not while sitting in front of my computer, as I find it more comfortable that way. To me, it means that the Internet can truly take over from books and newspapers, because you can browse the Net on the sofa, while eating dinner, or anywhere else for that matter and aren’t tied to sitting in a rigid office chair staring at a screen.

    As a result of this, the Web browser on the Blackberry was of particular interest to me. RIM seem to have paid particular attention to complying with standards in the design of the Blackberry’s software and this shows in the browser: It supports style sheets and javascript, both features very uncommon for a mobile device. Style sheet support means that, in theory, a Web designer can write one page that will look different when viewed with a small-screen device than when viewed with a full-size computer. This means that it is possible to, for instance, make a small-screen device employ a larger font when rendering a Web page than a computer, to take account of the small screen size. Sadly, sometimes sticking to standards isn’t enough, and this is the case with the Blackberry.

    The 7100v – Everyday useWhen Web pages are rendered, there are a lot of unnecessary images which would be represented instead by text. This text is usually shown in the ALT tags of the HTML from which the pages are rendered. On a lot of sites, there are a lot of navigation images, which are not good for render time on a low-powered device like the Blackberry: every time a page is opened containing images, these images are downloaded (this takes a long time with the Internet connection on a 7100v being at dial-up speeds). When downloaded these images are resized individually so as to fit on its screen.

    Unless the sites that you wish to visit using your Blackberry are graphically very light with little images on them, you may despair of the slow speeds. Other handhelds get around the image problem by simply not displaying all images, only the ones that they think are vital to the site. While this can lead to problems like the right images not being loaded, these problems are uncommon, and the associated speed increase more than makes up for this.

    There is a hotkey in between the answer and hang up buttons on the keypad of the Blackberry which opens the Web browser. This may suit some people more than others. Personally, I found it a bit annoying, and it would have been far better to use it as a selection softkey or at least make it configurable.

    Part one of this review, looking at how to enter and retrieve information, was published yesterday. Part three will follow.

  • Music Fans To SMS Bands Onstage

    Music Fans Can Text Messages OnstageBack in the old days when Glastonbury was a field of medieval mud occupied by confused hippies and LSD travellers, the customary way to show your appreciation of the band was to flash the occasional peace sign or waft a spliff skywards.

    Come the punk revolution, and there was no better way to show your love for a band than by propelling copious amounts of phlegm in their direction.

    By the 80s, over-excited fans felt the best way to express a heartfelt love for a band was to clamber onstage and then stage dive back into the audience, while the E’d up 90s rave generation couldn’t get it together to work out where the stage was so just swirled fluoro things around their person instead.

    In America, it was a somewhat different story, with concert goers traditionally expressing a curious penchant for holding lighters aloft, a craze that never really caught on in Blighty because, frankly, it looks really daft.

    Music Fans Can Text Messages OnstageFor today’s hi-tech toy generation, new ways of bigging up a band have developed.

    Mobile phones have ensured that lighters have been replaced by the blue glow of mobile phones, with forests of camera phones springing up and down at concerts like demented flamingos.

    Not surprisingly, this swaying sea of interactive technology soon caught the attention of The Man, who quickly saw an opportunity to coin in it from the captive crowd.

    Step forward Boomerang Mobile Media who, in partnership with Strategic Artists Management, have come up with the idea of allowing fans to send SMS messages to the band and then see their words appear on a big onstage screen. For a price, naturally.

    Fans don’t even have to be at the gig, with sofa loafers stoned at home watching the gig on TV also able to ‘enjoy’ the thrill of seeing their texted mumblings appear onstage.

    The concept’s already been tested out on a promotional tour for Anastacia in Europe, where around ten percent of the attendees were happy to hand over 1 euro each (~£0.68 ~US$1.26) for the privilege of blasting inane messages onstage for all to see.

    Music Fans Can Text Messages OnstageWe’re not sure what the remaining 90% of the crowd thought of this pointless onscreen nonsense, but we’d be reaching for our phone zappers in double quick time.

    Call us old fashioned if you will, but when we go to gigs we want to see the band and not be distracted by an endless stream of “KT LUVS THE KLRZ 4EVER” and “WIL U MARRY ME THOM?” beaming in our faces.

    Simon Renshaw, of Strategic Artists Management, soaked up every cash-till ringing minute of the show: “Fans loved the concept and were sending multiple text messages to our stage front screens in an effort to see their names, talk to their friends, tell Anastacia how much they love her and win prizes.”

    “Fans were so excited about it that marriage proposals were proffered onscreen,” he gushed.

    But the real profit may come from turning the band’s backdrop into a giant size virtual mall, with audiences able to call in and buy merchandise advertised throughout the gig.

    Boomerang Mobile Media founder and CEO Glenn Field rubbed his hands and explained the scheme: “You see something you like, and we deliver it to your home.”

    As Sid Vicious and the ghost of Rock’n’Roll reached maximum RPM in their graves, he continued, “These are exclusive items purchased through the security of your phone, and the day it should have arrived you’ll get a follow-up phone call to confirm you received it.”

    Boomerang Mobile Media and Strategic Artists Management are already dreaming up additional e-commerce opportunities, including the ability to allow fans to send camera-phone pictures to the venue screens along with their text messages

    No interactive stone is being left unturned in their attempts to fleece, sorry, offer maximum interactive retail opportunities, to the hapless punter.

    The first time a consumer buys from Boomerang via a mobile, a live operator will jump into action and invite the user to register a personal PIN for future purchases and other products.

    This can then be used to milk fans dry with subsequent mobile-only ‘exclusive’ offers, pre-orders and a myriad of other pocket-draining merchandising discounts.

    Boomerang are applying the marketing experience they gained last year when working with Def Jam Recordings artist Ghostface on a festival bill.

    “We allowed Ghostface to connect with fans who either were fans or who heard his music that day and became fans,” Field enthused.

    “We projected a number inviting people to interact – to meet him, visit him on the tour bus, things like that – and when you called you heard a recorded message from Ghostface. People got to hear their favourite artist talk to them on their most personal device.”

    Cash from chaos, anyone?

    Boomerang Mobile Media

  • SGH-Z300: Samsung Announces Music Phone

    SGH-Z300: Samsung Announces Music PhoneThe mobile world domination plans by the white cat-stroking mastermind at Samsung continues apace with the news of yet another new phone from the Korean giants.

    Hell bent on filling every pocket on the planet with their products, the prolific phone producer has sent out swarms of smart phones, 3G phones, swivel phones, slider phones and MP3 phones.

    With a strategy dictating that every possible consumer should find something for them in their colossal products range, Samsung’s scientists were quickly despatched to their laboratories after someone spotted a niche unfulfilled: the 3G music phone!

    Immediately, great brains went to work and before long the new flip-tastic SGH-Z300 was born.

    Seen at CeBIT 2005 earlier this year, Samsung have announced a June release date for their SGH-Z300 phone, described as a “classically designed, clamshell handset with a range of music, camera and video features.”

    SGH-Z300: Samsung Announces Music PhonePetite in size yet delivering a surprisingly hefty sonic whack, Samsung’s wee 3G phone incorporates dual stereo speakers for its MP3/AAC/AAC+ audio player, with a healthy 50MB of internal memory for song storage.

    The 89 x 47 x 26 mm handset sports a sizeable 262K colour TFT Samsung screen with the whole caboodle weighing in at a handbag-untroubling 110g.

    Because Da Kidz are, like, down with multimedia, Samsung have kitted the handset out with dual lenses – one 1.3 Megapixel and the other 0.3 Megapixel – offering video calls, still photography and video recording.

    User reports say that the viewfinder isn’t exactly the fastest kid on the block, but it seems an acceptable compromise considering the wealth of functionality on offer.

    The comfortably large keyboard glows with a de rigueur blue backlight, and there’s an intuitive circular navipad above the number keys.

    SGH-Z300: Samsung Announces Music PhoneBasic Web browsing is taken care of with a WAP 2.0-enabled micro-browser also present, and the handset offers support for J2ME MIDP 2.0.

    Samsung earn a big gold star for using a mini USB connector (instead of the usual proprietary solution that comes with most handsets), but this is quickly ripped out of the book and replaced with a silver star for their decision to use the highly unpopular TransFlash memory card format.

    The SGH-Z300 is due out this June in Europe, and will offer GSM tri-band 900/1800/1900 MHz and WCDMA 2100 MHz connectivity.

    Pricing has yet to be announced.

    Samsung

  • Vodafone 7100v Blackberry Review

    Blackberry 7100v ReviewBeing a self-professed gadget lover, I tend to get new toys as they come out. One particular gadget, however, escaped my grasp: I’d heard about it – all about how it was the oh-so-great new fashion for business users, and about how it was transforming people’s lives (and phone bills too as it happens). You might already have guessed what it is that I’m talking about: The Blackberry.

    Introduction
    Blackberry is an invention of a company called Research In Motion (RIM), and its primary function is to provide email while you are on the go – as soon as someone sends you an email, it is received into your hand, and you can reply too.

    It enables SMS-style communications, albeit with someone using e-mail. The cost advantages are obvious to this form of communication: In the UK, an SMS can cost up to 12p, whereas the bandwidth for sending a similar-length email costs around 1p, depending on the service provider used.

    Having e-mail on the move is also the first step to a mobile office, freeing you from the confines of a desk, and allowing you to receive and reply to emails when and where you want. Of course, the Blackberry also integrates seamlessly with office extension numbers and text messaging to provide the full mobile office experience.

    Previously, Blackberrys tended to be reserved for executives of large companies, as an expensive Blackberry Enterprise Server was required. This made Blackberrys something that the general public couldn’t afford to implement. To fill this gap, RIM started to offer a Web-based service, that collected emails from a number of ‘normal’ (POP3) email accounts.

    Blackberry 7100v ReviewBlackberry and Nokia 6630 side-by-side (Blackberry on the right)

    While standard Blackberrys have been singularly focused on business user, the 7100 range has been designed for owners of small businesses and individuals to use the Web-based service.

    The 7100 sold to a number of mobile phone companies around the world. In the UK it’s called the 7100v, the v signifying it’s been licensed by Vodafone UK. It’s has a different case and final letter in Germany – the 7100t,for Deutsche Telecom.

    When I was first contacted about possibly reviewing the Blackberry 7100v, I wasn’t sure exactly what to expect: I had never even played with one before. When, a few days later, a package arrived in the post, I unwrapped it in some haste to find a surprisingly small phone lying in front of me.

    I’d assumed that Blackberrys were very large, chunky machines, and thus I was surprised to have a phone that was marginally smaller and lighter than the phone that I currently use (Sony Ericsson P910i)!

    Blackberry 7100v ReviewKeyboard
    If anything had caused concern to me, it was the keyboard. Whereas the ‘nornal’ Blackberry has a full QWERTY keyboard, the 7100 has half the number of keys.

    Arranged in 5 rows of buttons, it has two letters of the alphabet on each button in a layout similar to QWERTY.

    It was unclear if there was going to be any way to adjust to it. Clearly QWERTY is second nature, as is type messages on a mobile phone using T9, but getting used to a new keyboard?

    Initially, typing on the 7100’s keyboard actually hurt my head, as your brain is screaming T9 key position to you, but you have to treat it as a QWERTY with half the number of keys.

    It is however soon mastered after a few hours of practice, making it is possible to get about half of your normal typing rate on a standard QWERTY keyboard, something which I find impossible with a T9 keypad.

    The upper characters on each key (numbers 0-9 and the ? and ! key etc.) are used by tapping them in conjunction with the ALT key, located at the bottom left hand corner of the keypad.

    The only disadvantage to having this style of keypad as opposed to a standard T9 one was that it was almost impossible to use one-handed, something which T9 was very good at. This means that it is impossible to fire off a quick text (“Will be late”) while in the car or, in my case, riding a bike. I found this quite annoying, as it meant stopping just to write a quick message, something which isn’t always a viable option. This coupled with the Blackberry’s lack of voice-dialing features shows that it isn’t really intended to be used whilst doing other activities, and thus one must devote full attention to the device when using it for anything more than a simple voice call.

    Blackberry 7100v ReviewScroll wheel
    Considering that my review model arrived without a manual, you can likely understand my initial total confusion as to how to operate the phone. After about 5 minutes of stabbing buttons and eventually finding the right one to turn it on, I found the small scroll wheel on the side of the phone (see picture above).

    This scroll wheel is how you navigate around almost the entire phone. The scroll wheel can be scrolled upwards, downwards and pushed in to select items. To go back a menu level, the escape key, just below it, is used (again, image above).

    For those who are not used to a scroll wheel, it may initially feel a bit strange, but within a short while you’ll be wondering how you ever managed without one. Indeed using a handset without one feels clumsy.

    It’s also worth mentioning that with the wheel in on the right side of the phone, you may not thing this phone if for the left-handed. I can confirm that left-handers should find no difficulty using this handset, with the only time it may be noticeable is when you need to scroll down long lists, where the dexterity of the thumb would come in useful.

    The two further sections of this review; In Everyday use; and focus on its email; Calendar; & Phone are also available, as is a seperate piece focusing on syncing a 7100 with a Mac.

  • Mobile TV Launches on Orange UK 3G

    Mobile TV Launches on Orange UK 3GOrange has become the first UK provider to offer live television channels to its customers’ handsets.

    Available exclusively to UK-based Orange 3G customers, the service will give customers access to nine channels, including ITN News, CNN, Cartoon Network, Extreme Sports, as well as dedicated Big Brother and Celebrity Love Island channels.

    Mobile TV is seen as the latest hot potato in the telecoms world, with the service enabled by the DVB-H broadcast transmission standard – a digital TV technology that offers low battery consumption and robust reception.

    With their announcement of a UK service, Orange have jumped the gun on rivals o2, who are still experimenting with Mobile TV trials in the Oxford area.

    Mobile TV Launches on Orange UK 3GOrange are already broadcasting 23 TV channels over mobile phones in France, along with other European networks selling selected live TV via 3G network streaming.

    “This is truly a service where 3G comes into its own. We don’t expect people to watch for hours at a time but to dip in and out,” beamed Julian Diment, head of commercial and brand partnerships at Orange.

    Not surprisingly, 3G operators – who collectively shelled out £22.5bn for the networks – are extremely hopeful that mobile TV will prove an alluring attraction for consumers to sign up for their flagging service.

    Keen to milk the franchise for every last penny, there are a slew of interminable reality TV show tie-ins lurking around the corner.

    For the terminally sad, Channel 4 will provide live 24-hour streaming from the Big Brother house during the next series, which is launched next month.

    Mobile TV Launches on Orange UK 3GWe can’t imagine any circumstances where we’d consider paying to watch barrel-scraping Celebrity Love Island program on a mobile, but someone clearly thinks that a dire mobile channel based on the show will be a hit.

    Orange’s service launches next Monday and will initially only be available on the Nokia 6680 from Orange.

    Subscriptions are charged at £10 (~US$18.3 ~€14.5) a month on top of regular bills. Orange

  • 3 Launches UK’s First Mobile Blogging Service

    3 Launches UK's First Mobile Blogging ServiceUK video mobile network, 3, has announced the first mobile blogging service, letting their 3 million customers share mugshots, arty scenes and video clips captured on their video mobile via the Web.

    The service, called ‘My Gallery’, integrates 3G technology and Web blogging, with pictures or videos sent from a video mobile instantly published to a customer’s unique Web site, hosted by Yospace’s Media Community Platform.

    Customers can choose to share their images with everyone or maintain an ‘invite-only’ blog for friends and family. Visitors to the sites will also be able to interactively “blog” their feedback.

    Earlier this month, David Springall, CTO and founder of Yospace excitedly spoke about his own product: “MMS has yet to reach its full potential. Users need a compelling reason to start sending MMS and blogging is this year’s new media phenomenon. By fusing the two, we have created what we think will be the next major communication revolution. We’ve seen mobile phones, email, instant messenger and blogging. Now it’s time to say hello to mobile blogging.”

    3 Launches UK's First Mobile Blogging ServiceGraeme Oxby, Marketing Director of 3 was also big on the idea: “Video mobile technology is all about immediacy, whether it’s downloading the latest music video on the move or being the first to share the breaking news from Big Brother with your friends. With My Gallery, you can share your antics straight away with your friends and family without being tied to a PC.”

    The service – exclusive to 3 customers – also lets users upload pictures from their home computer, manage their content and invite chums to visit. Each blog can contain up to 10MB of pics and clips

    “3’s My Gallery is set to transform blogging from a ‘geeky’ hobby to a mainstream communication method. The immediacy of this type of web publishing means that people can comment instantly as it happens, on the move” added David Springall of YoSpace.

    3 Launches UK's First Mobile Blogging ServiceThe procedure for 3 customers to set up a My Gallery site is straightforward enough: users simply send a picture or video message to “3333” (this will be charged at a standard rate) and they’ll then be sent a password via SMS to manage their blog site.

    Blogging remains a boom industry with analysts Technorati calculating that the number of blogs in existence has doubled every five and a half months for the last 18 months.

    With nearly 5 million blogs now estimated to be online, 3’s new service may prove a winner with consumers.

    3 My Gallery
    YoSpace

  • Vodafone Simply Offers Back To Basics Mobile Phones

    Vodafone Simply Offers Back To Basics Mobile PhonesPoor old granny. All she wants to do is ring up a cab to take her home from the bingo, but her hi-tech, Bluetooth enabled, all-vibrating, MP3-playing, camera-toting, WAP-enabled phone is trying to get her to download the latest Blink 182 ringtone and asking for her GSM details.

    With the simpler needs of the technologically challenged and technophobic in mind, Vodafone is launching two feature-stripped handsets in a move to entice customers who want just basic voice and text services with no razzamatazz.

    The ‘Vodafone Simply’ service, a result of customer research and feedback, will offer two easy-to-use phones developed by French telecoms bigwigs Sagem.

    The phones will sport large screens with legible text and symbols, as well as three buttons giving access to the most commonly used services: the main screen, contacts and messages.

    “We have many customers who want the latest mobile phone with all the advanced services from full track music downloads to video calling and mobile TV,” said Chief Marketing Officer Peter Bamford.

    “We also have customers who just want to make and receive calls and text messages on their mobile phones. Vodafone Simply is as easy to use mobile service…to help them stay in touch with friends and family.”

    With manufacturers creating ever more complex, feature-laden multimedia smartphones glistening with widgets, a market has opened up for customers who just want a blooming phone.

    Vodafone Simply Offers Back To Basics Mobile PhonesWith the more advanced phone tariffs making the small print of an insurance company look like the Beano, some telecoms companies have been trying to woo customers wanting just basic services with simpler pricing.

    With easyMobile, Fresh and Virgin Mobile already offering flat-rate phone and text deals, it’s a bit surprising to see Vodafone not following suit with their “Simply” tariff.

    Their scheme offers a pre-paid Vodafone Simply handset for £80 (~US$146 ~€116) (free with a monthly price plan) with a “Stop the Clock” price plan only charging customers the first three minutes of calls (up to an hour long) made in the evenings and weekends.

    Without a price plan, pre-paid calls will sting customers at a rate of 35p per minute during the day to any network and 5p per minute in the evenings. Text messages cost 12p each.

    Vodafone is targeting the new phones at customers aged from the mid-thirties upwards, believing the market opportunity to be “quite large”.

    The service will be available in Portugal, Spain and the UK from 24 May, with Vodafone Germany, Vodafone Greece, Vodafone New Zealand, Vodafone Sweden and Swisscom Mobile following in June and Mobilkom Austria in July.

    Vodafone

  • It’s all Gone Pete Tong: First Advert on UK 3G Mobiles

    It's all Gone Pete Tong: First Advert on UK 3G MobilesUK’s first video mobile network, 3, has announced the first advert to be broadcast over a 3G service.

    The 30 second advert promotes a new cinema release and is the result of a video mobile marketing agreement between 3, mobile marketing services provider Flytxt and RedBus Film Distribution.

    3’s customers will be able to download a trailer of the new British cult film “It’s all Gone Pete Tong” – a Toronto film festival award-winner – released in UK cinemas on 26 May.

    Notably, this is the first time that 3G has been introduced into the traditional marketing blitz of TV, online and print media, and may well prove a precursor to future advertising campaigns.

    It's all Gone Pete Tong: First Advert on UK 3G MobilesThe clip will be launched in mid-May and made available via ‘Today on 3’, with the first 100,000 customers able to download the clip for nowt.

    Viewers will be able to view clips from the “hilarious” comedy, and obtain information about the film, the plot and its stars.

    Gareth Jones, COO, 3 energised: “This is a very exciting development; advertisers now have a new and targeted visual medium with which to reach consumers.

    As the UK’s largest video mobile operator, we know what our customers enjoy watching over 3G, we also know the profile of our customers, this means that adverts or paid-for content can be tailored and relevant, so the consumer wins too.”

    It's all Gone Pete Tong: First Advert on UK 3G MobilesPamir Gelenbe, co-founder and Director of Corporate Development, Flytxt was equally chuffed: “We’re delighted to be working with 3, the UK’s leading 3G network on such an innovative approach to mobile marketing and advertising. The advantage for brand owners is that mobile marketing combines the wide reach of TV with the precision of DM and the tracking potential of the Internet. ”

    “It’s All Gone Pete Tong” examines the life of superstar DJ Frank Wilde and has been praised as ‘Sharp, funny and mind-blowingly good’ by those connoisseurs of taste, The Sun TV Mag.

    We’re always up for a bit of free content when we get to choose to download it or not, but the cynics amongst us can’t help suspecting that mobile advertisers might become a little more aggressive in the future, with ‘promotions’ rapidly turning into mobile spam…

    3 (UK)
    It’s All Gone Pete Tong

  • Nintendo Revolution Console Details Revealed: E3

    Nintendo Revolution Console Details Revealed: E3After the high profile launches of Microsoft’s next generation consoles, Nintendo disappointed razzamatazz-seeking visitors at the E3 show by serving up a rather understated presentation.

    Beginning with a talk about their plans for their other consoles, Nintendo revealed their upcoming Game Boy Micro and the “Nintendo WiFi Connection”, a free worldwide gaming service for the DS.

    Of course, what the assembled hacks really wanted to know about was the new Revolution console, but Saturo Iwata, Nintendo’s main man, was coy on specific details, offering a black prototype box with a blue front-loading disc drive.

    This, Iwata explained, was still only a prototype and the small size – about the same as three DVD cases stacked on top of each other – may become even smaller by the time the Revolution hits the shops.

    Nintendo Revolution Console Details Revealed: E3A few facts did emerge: the Revolution will come with 512MB of internal RAM, an IBM CPU, ATi GPU, an SD slot, built-in WiFi, wireless controllers and a selection of USB2 ports.

    The expected whizz bang, jaw-dropping demo videos were not in attendance, although Itawa assured the audience that the Revolution’s graphics will “wow” gamers when they finally get an eyeful of them.

    Not everyone is convinced about these claims, with some industry pundits predicting that the Revolution’s processing power will be but a mere squeak compared to the mighty powerhouses lurking inside the PS3 and X360 consoles.

    But Nintendo’s success has been built on gameplay not sheer grunt, a fact highlighted by Itawa, “It is the game experience that will most separate Revolution from its competitors.”

    Nintendo Revolution Console Details Revealed: E3Nintendo’s new machine will be their first console capable of playing standard storage DVDs, but they haven’t forgotten their old-school fans, with the Revolution able to accept Ye Olde Gamecube discs.

    Impressively, the company has ensured that backward compatibility goes all the way back to the dawn of time, offering support for every single game that has ever been released for a Nintendo home system – including N64, SNES and NES consoles.

    Nintendo teased the crowd with talk of a new online content delivery service, although actual details were thin on the ground.

    Unlike Sony and Microsoft, Nintendo were unable to roll out an all-star glittering cast of big name game partners, although Itawa was able to confirm several games under development for the Revolution including Metroid Prime 3, The Legend of Zelda, Mario and Donkey Kong.

    The Final Fantasy series is also expected to appear onto the Revolution as Final Fantasy Crystal Chronicle.

    Nintendo Revolution Console Details Revealed: E3Rumours persist that Nintendo may have a surprise up their sleeve for the end of the expo, but so far reaction to their presentation seems a little muted.

    The Revolution faces fearsome competition from Microsoft’s Xbox 360 and Sony’s PlayStation 3 as manufacturers move to create digital entertainment hubs rather than simple video games consoles.

    “They are all pursing strategies that really play to their own strengths,” said P.J. McNealy, a senior analyst at American Technology Research. “At this point it is primarily marketing and position, that’s the main goal here.”

    Nintendo