We know Tech is hitting all media businesses, but how are they currently responding?
Howard Scott went along to a meeting, Talking Tech, organised by the European Sponsorship Association to investigate the current state of play – covering the world of TV, Music and entertainment marketing.
Today’s piece covers North One TV; tomorrow, Sony BMG; and the final piece, Kempster, their work with European football and the conclusion.
Highlighting through italics are ours.
ESA Talking Tech
Another day, another conference. A couple of weeks back I attended the ESA Sponsorship Seminar entitled Talking Tech. Even though the title was “Talking Tech” I didn’t let that put me off.
It was aimed at the Sponsorship industry with a slant to how digital tools (lots of reference to new media, but is it still new?) have/can/will later that side of the marketing business.
The panel of speakers for the event had some interesting people on board, and in my usual style I’ll go through each of them in turn now.
Continue reading TV, Music and Marketing: Their Current Response To Digital Media