User Generated Content (UGC)

Content created by the viewers or users, as opposed to content created by a broadcaster

Avoid Corporate Coffee Chains With The Delocator
If you travel around the UK a lot and find the homogenisation of High Streets into identical rows of bland coffeeshop multinationals a deeply depressing experience, you may find delocator.org.uk the perfect site for your needs.
Bearing a passing resemblance to the ‘store locator’ seen on the Starbuck’s site, the delocator lets you type in a UK post code and find the nearest ‘non corporate cafe’ near you, with a drop-down menu for selecting the distance range to search, from 1km to 15km.
The site’s still in early days and because it relies on users to input recommended cafes, the coverage isn’t as complete as it might be, but the author told Digital Lifestyles that he intends to add more functionality ‘in the Spring’ (he’s also asked for help in running this site – contact him here.)
Despite this, we still managed to find two non-corporate cafes within a 1km of us, with the results displayed in a text box containing a description of the cafe and address details, accompanied by a zoomable Google map.
Delocating the world
The first Delocator website started up in America, tasked with “assisting the public in finding and supporting independently owned cafes” and proved a great success, with over 5000 independent cafes across the States being inputted by users.
The site encouraged other activists to create their own delocator site using a downloadable toolkit, with a second site being set up for Canadian users, delocator.ca, with the UK site now being the third of what may turn out to be a multinational anti corporate franchise (now there’s a concept!).
With Starbucks promising to open a new branch every fortnight for the next decade in the UK, we reckon local, independent coffee shops need al the help they can get.
Free Rosey Lee in the East End
Elsewhere, Starbuck’s shiny new store in Whitechapel in the East End of London found itself the subject of an unusual protest last week by those cheeky scamps, the Space Hijackers.
Setting up a stall and dishing out free fair trade teas, tasty home made sandwiches and delicious cakes to passers by, the protesters hoped to illustrate “what the area will be missing if Starbucks and their ilk are allowed to settle in.”
Naturally, the urban75 website went along to lend their support (and scoff some tasty banana cakes) – see their photo report here
2 April, 2007
LG-Google Handsets Coming From Deal
LG have signed a deal with Google to put some of their mobile services pre-loaded onto its handsets.
LG have committed to release at least ten new mobile phone and will jointly market them as LG-Google handsets.
The apps covered by the deal are Google Maps – which lets people view maps and satellite imagery, find local businesses, and get driving directions, Gmail – the Java-driven, mobile focused version of their email service and Blogger Mobile – which, err … lets you blog while on the move, using images taken from the mobile phone.
Mr. Paul Bae, Vice President of the Product Planning Team at LG Electronics Mobile Communications Company really wants us all to know that “LG’s mobile devices, combined with Google, will provide consumers with easy access to their favourite Internet services even without a PC and make it easy for them to stay connected while in motion.” Wooo!
As we know LG don’t just do mobile phones, but a whole panoply of electronic bits, with a major focus on the home, so it’s interesting to hear from LG that they’ll be extending their relationship with Google to “develop digitalized home in the future.”
The financial terms of the deal were not revealed, indeed it’s unclear if LG will be sharing the income Google will derive from its advertising.
LG are being a little tarty about this. It’s not too long ago (end of 2006) that they signed a deal with Yahoo to pre-load Yahoo! services, including Yahoo! Go for Mobile 2.0, Yahoo! Mail and Yahoo Messenger on many of its mobile phones. Clearly that wasn’t an exclusive deal and it will have covered different handsets we imagine.
28 March, 2007
GodTube Jumps On YouTube’s Tails
It will be interesting to see if the now-formidable legal department of Google drops a letter to a new site, GodTube that apes their YouTube video service.
GodTube, you won’t be surprised to hear, shows videos that praise god. It’s yet to launched, with the expected out-of-beta date being 1 May.
Looking at the site, loving god doesn’t necessarily mean that you observe the rights of those who have gone before you. The less-than-coincidental name similarity isn’t the only thing that will remind you of YouTube. GodTube also closely-mimics the general look and feel of YouTube.
Similarities don’t end there, they even stretch to the GodTube strapline Broadcast Him, only a small adjustment from YouTube’s Broadcast Yourself.
Listening to GodTube’s CEO, Chris Wyatt, speaking on Fox News, he claims to have “come up with the idea for GodTube” when he was attending a seminary in Dallas. Quite what the idea he came up with he didn’t elucidate, but if it was “I know let’s copy YouTube, but call it GodTube,” we’d hardly call it an idea.
Wyatt is keen to tell everyone about how well it’s doing, claiming that within 60 days it was the most-trafficked Christian stream video site on the Internet. His ambitions don’t appear to stop there, as if they continue at this rate, Wyatt claims they “will become the most trafficked Christian Web site on the Internet.”
By trafficked, we assume he means the amount of bits that they shift. As they’re putting out video (the most bit-laden content format available), his claims start to sound significantly less impressive.
One area GodTube differs significantly from YouTube is in how open they are in showing the videos of those who want to upload content to their site. YouTube doesn’t put a human filter in the way, understanding that given the number of videos that are uploaded, it just isn’t realistic.
GodTube may struggle with their approach, suffering a plague of videos rather than the mythical plague of locusts. They’re going to pass all submitted content through two manual filters – real people. The first will check if it’s presentable to the public, the second to ascertain its Theological implications!
Here’s a little sample. It’s only a minute long, but will give you an indication of what to expect. Get read for an explanation of a banana. We kid you not.
23 March, 2007
Scoopt Citizen Journalism Service Snapped Up By Getty
With ‘citizen journalism’ being one of the loudest buzzwords in the bright shiny Web 2.0 world, it’s no surprise to see the big media agencies looking for a slice of the action.
Major news agencies made great use of public camera phone footage after the London 7/7 bombings, with several images making the front page of newspapers.
The citizen journalism photo agency Scoopt currently offers a service that lets users text or email any newsworthy photos and video footage, which the company then endeavours to flog on to the international press on their behalf .
Acquiring the company for an undisclosed sum, Getty Images is looking to fully integrate this service into the output of their pro photographers.
The small print
Camera phone snappers uploading imagery to Scoopt keep their copyright but agree to grant the agency a 12-month exclusive license that lets them re-license the work to one or more publishers, with a 50/50 split on the moolah.
With Getty’s well established media network, amateur snappers should expect increased prospects of shifting their work, although Getty hasn’t commented if the payment share is to remain the same.
The company has also said that it intends to invest in technology upgrades and introduce further enhancements to make the Scoopt site more accessible to punters.
“New technology has made it easier to capture and distribute imagery, leading to citizen photojournalism that is increasingly relevant to the news cycle,” commented Jonathan Klein, co-founder and CEO of Getty Images.
“While this genre will never replace the award-winning photojournalism for which we’re known, it’s a highly complementary offering that enables us to meet the evolving imagery needs of a broad customer base,” he added.
Via
How to take good camera phone pictures
Scoopt’s site also provides a handy photo taking guide for wannabe citizen journos, and here’s their top ten tips:
1 Hold the camera steady.
2 Concentrate on the subject.
3 Be aware of what is happening around you.
4 Try to connect with your subject but stay slightly detached to look for the best time to take a picture.
5 Go the extra mile to get the picture — but don’t take risks and don’t break the law.
6 Keep looking and snapping even when you think you have the scoop.
7 Don’t be put off by bad light/rain/snow/a duff viewpoint. Sometimes these elements can add to a picture.
8 Be VERY patient.
9 Be single minded. Getting the picture is your objective. Think in terms of images
10 Hold the camera steady! (Did we mention that one already?)
14 March, 2007
PS3 Home: The Virtual World Multiplies
Sony is gearing up to launch a rival to popular online virtual world Second Life later this year. Playstation Home is a massively-multiplayer online game (MMO) in which a user adopts an avatar (a digital character which represents them) which they are then free to move around a virtual world, interacting with other avatars. In their Developer FAQs (PDF), Sony describes the project:
Home™ is a real-time 3D, networked community that serves as a meeting place for PLAYSTATION3 (PS3) users from around the world, where they can interact, communicate, join online games, shop, share content and even build and show off their own personal spaces.
It looks like Home may well be going beyond Second Life in a few areas. Gaming is the most obvious, perhaps unsurprisingly given the link to the Playstation. Users will be able to play various different arcade games around the virtual world through their avatars. So I might decide to go for a virtual drink in a virtual pub with my virtual friends, and I would then be able to have a virtual game of pinball on a virtual pinball machine. You get the idea.
Probably more interesting is the ability to meetup with someone in Home, and then play a Playstation game with them over the Internet. Whilst the playing over the Internet idea is far from new, it is a unique way to approach it. It adds a social dimension to game play (along with the included voice chat) which could possibly make Internet gameplay far more addictive.
Sony are also taking user generated content seriously; as a user of Home I will be given, for free, an apartment, which I can then hang my own pictures up in and customise to my heart’s content, presumably buying various virtual items from Sony to add to my dream virtual home.
UGC is absolutely crucial for such games; it creates a feeling of ownership over the game for every individual user, making it far more sticky.
Commerce is not being overlooked. Sony state in their FAQs that:
Home prioritises community and entertainment over ecommerce. That said, we believe that there will be ample opportunities for businesses and individuals alike to generate significant revenues from the Home platform.
This is similar to the approach taken by Second Life and other MMO games, and it makes a lot of sense. Sony, and others who set up business in Home, will be able to make vast sums of money selling things which do not really exist and which cost little or no money to develop. In the modern world of games consoles being sold at a vast loss, manufacturers are looking at every possible avenue to create additional revenue streams.
Second Life has been hyped enormously, with pop concerts and press conferences from real bands and companies happening exclusively within Second Life. Despite this, I have always held Second Life in the greatest disdain; I spent about 15 minutes playing it some time ago and was struck by the pointlessness of it all. Whilst there are many, many people who are fans of such games, I have rightly or wrongly assumed that they are either people without a social life, who are fascinated in the technology or who are only able to create meaningful friendships through such a program.
I do not, however, treat Playstation Home with the same disdain. It seems that Home has a purpose, namely gaming, which should give the whole virtual world meaning. If I were able to afford a Playstation 3, I think I might well enjoy a quick stroll around Home to find someone to play against, and then actually playing the game with them. In Second Life all that is possible is the stroll, and I think that if virtual worlds are to live up to the hype, they have to offer more than a stroll.
[Engadget was a useful source]
Huw Leslie is editor of UK-based Web 2.0 and software blog Gizbuzz. He is the co-founder of the Oratos Media technology blog network, and his personal blog is For Crying Out Loud!
13 March, 2007
Army invades MySpace
This just feels wrong on just about every level we can think of, but in an attempt to reach out to Da Yoot, the US Army have created a slick and highly polished MySpace recruitment site.
Boasting around 15,000 friends (they’ve still kept the grinning picture of founder ‘Tom’ in there, bless) they’ve already surpassed Osama Bin Laden’s 13,500 MySpace friends so it looks like “mission accomplished” in cyberspace.
The page – a heavily customised number – features a rather spooky looking Sgt Star character who implores you to strike up a chat.
Sadly, any hopes of an in-depth chinwag about the merits of unsigned death metal bands are quickly dashed when clicking on the icon transfers you off MySpace to a ‘Go Army‘ site.
A warning next to the psychopathic-looking Sgt Star warns, “The information you enter is to be used only for recruiting Soldiers into the U.S. Army and the Army Reserve.”
Still, we thought we’d give him a go anyway and typed in, “We want to go to Iraq and kick some ass,” but were immediately warned to mind our language by the disembodied computer voice of the strangely unblinking Sgt.
We apologised: “OK. Sorry. We want to go to Iraq and bomb some soft Johnny Foreigners back into the Stone Age in the name of peace.”
The Sgt didn’t seem to understand.
We tried a few probing questions about Guantamano Bay and human rights but the Sgt wasn’t having any of it, delivering a terse lecture about needing American citizenship to become a US soldier, so we decided it was time to leave (after childishly testing the bad word filter, natch).
Back on the MySpace site, the US govt has spared no expense in its quest to coax sofa-loving music fans into a life of short haircuts and being shouted at, offering a free download of a video game with lots of, like, cool explosions, big guns, missiles, more guns, backed by a high octane techno soundtrack.
Clearly a sizeable wad of defence budget has been thrown at the slick game, which purports to offer realistic battlefield scenes (although we couldn’t find any options to rain friendly fire on Brit troops and then try and cover up the investigation afterwards.)
And if all that hasn’t convinced America’s surfers to sign up, there’s loads more goodies on the site, including a video going on about “The New Army Ethos,” free wallpapers, podcasts, RSS feeds and action pictures of fun-loving, Oakley-toting soldiers doing rad things like skydiving, driving man-sized va-he-icles, holding big guns and helping lots of poor people (if they’re not busy carpet bombing them, natch).
Of course, there’s sound business reasoning behind the US Army shoving its shiny size nines onto a social networking site like MySpace, with the site able to interact with the community, make friends and receive comments and – possibly – make the Army look vaguely cool and enticing.
But we just wish they’d bugger off and leave it the bands.
http://myspace.com/army
More reading: The Ties That Bind: Connection Beats Page Views
9 March, 2007
The Next Newspaper Web-olution
In the wake of US newspaper USA Today recently unveiling a new version of their site with more cutting edge ‘new media’ features than any other, I thought it might be a good time to have a look at the challenges posed to newspapers by the onslaught of new media, what they are be doing about it and what they should be doing about it.
The Challenge
Undeniably new media (that is, the general availability of the Internet and the new types of publishing it enables, such as blogs and podcasting) has had a significant negative impact on circulation of newspapers. There are roughly two schools of thought over why this has occurred. The cynics would argue that it is because the ‘old media’ no longer has the trust of the public, and instead people turn to indie publishers, such as bloggers and podcasters, to provide information on what is happening in the world around them. A more moderate viewpoint would be that the Internet has lowered the barrier to entry into the publishing industry to such an extent that anyone and everyone can publish content (the long tail effect), thus inevitably reducing market share of the big players. It would seem that this view is the more sensible.
If newspapers wish to stay relevant therefore, they are forced to innovate in the realm of new media. Their future circulation is at stake, and if they fail to successfully capture market on the web they miss out on potentially millions of pounds worth of advertising a year. Hence the effort the newspapers are putting into finding a way forward.
What are they doing about it?
The biggest, and perhaps most notable addition to the newspaper’s content production is audio visual content (AVC). AVC refers to anything from podcasts to video blogs to video news reports. These are of crucial importance because of the value they provide to the consumer’s experience above and beyond that found in the newspaper.
The recently relaunched Times Online seems to be taking this the most seriously with the launch of an entire AVC section. They are currently providing over 10 different podcast series, and video content from their Iraqi correspondent and a car review show. Whilst the Times Online is making an admirable effort, my personal favourite newspaper podcasting effort is that of the Comment is Free section of the Guardian Unlimited website. I particularly enjoy their Media Talk podcast, to which I devotedly listen every week.
Another noticeable theme is the rise of user generated content (UGC). This is when users add any of their own content to a site, whether by means of a blog comment, uploaded video or anything else. This is an important trend for newspapers to be adopting for two reasons. The first is that users have come to expect the ability to add their thoughts to a story; provision of comments enhances conversation, and thus interest in the story and ‘stickiness’ of the site as users return to read comments in response to their own. The second reason is that UGC is ideal for any business looking to monetise content through advertising because it provides virtually free content, next to which can be placed fee-paying ads.
Almost all the recent newspaper Website relaunches (such as that of the Times and the Telegraph) have the ability to add comments, as well as more the forward-looking Guardian Unlimited, which has had the feature for some time. However, by far the most adventurous in UGC is the recent relaunch of the USA Today site. USA Today is building a fairly robust social network around their content, which allows users to comment, have their own avatar, ‘recommend’ (effectively digg) stories as well as a profile page.
Taking it further
Over time it is clear that the journalist will have to become an expert in all types of media. They will have to be able to easily transition from writing a story for a newspaper to producing a podcast interview to setting up and tweaking an installation of WordPress. Whilst many journalists will be struggling to be as technically proficient as this requires, I believe the necessary skills will develop over time.
The temptation will be for newspapers’ websites to become more and more like a combination between Weblogs, Inc and Digg, with loose editorial control and use of wisdom of the crowds to determine top stories. It is crucial that this is resisted, because to move in this direction would mean that newspapers would lose their unique selling point of quality, carefully edited content.
The challenge, therefore, is for newspapers to continue to innovate without losing sight of why they are important sources of news. If they succeed, they will continue to flourish, otherwise perish.
7 March, 2007
YouTube Traffic Surges
It may have suffered more law suits than slippery Jeffrey Archer, but new figures reveal continuing growth for the video sharing site, with many visitors seeking out user-generated content.
Research firm Hitwise reported that online traffic to YouTube soared past rival US TV websites, with the site recording more visits than all the television network Web sites combined during the week of Feb. 3rd.
Whipping out their big calculators and pulling out a few pencils from their white coat top pockets, Hitwise calculated that YouTube’s share of internet visits leapt to 0.6031% during the week of February 3.
By comparison, traffic to the whole bloomin’ lot of US TV network websites could only muster a measly 0.4865% share.
Remarkably, YouTube’s US market share actually jumped 13.9% in the two weeks after MTV and Comedy Central parent Viacom had made the company remove 100,000 of its clips.
Hitwise researcher LeAnn Prescott, commented, “This is a landmark event in the changing face of web traffic and entertainment consumption, now that entertainment seekers are now more likely to go to YouTube than any other television network or gaming website.”
The Hitwise research looked at the words and phrases used in Internet search engine queries that led surfers to YouTube videos.
Although amateur videos remain popular, the number one online video search in the four weeks up to February 17 was for television commercials shown during the recent US Superbowl game – something that will, no doubt, warm the cold steely hearts of their marketing dept.
According to Hitwise’s figures, the second most common video search was for “white and nerdy” while “Charlie the unicorn” came in at third.
We didn’t have a clue who the chuffin’ Nora Charlie the unicorn was so we looked it up. And boy, was it rubbish.
26 February, 2007
Wikipedia Goes Top Ten In The US
Wikimedia Foundation’s popular Wikipedia online encyclopedia has now become one of the most popular websites in the US.
According to analysts comScore Networks, Wikipedia elbowed itself into a top ten place for the first time in January, with its 42.9 million unique visitors earning it a ninth place ranking.
This puts the site ahead of web big-hitters like The New York Times, Apple and Viacom, who ranked 10th, 11th and 12th in January 2007 by comScore’s figures.
Although Wikipedia has hit the top ten spot in other countries, its rise in the US has been dramatic, with the site only managing a 33rd spot with 18.3 million unique visitors in January last year.
By July 2006 it has soared up to the 18th spot with 28.1 million unique visitors and by November it was hovering outside the hallowed top ten slot with 39.1 million unique visitors giving it a 12th place ranking.
ComScore explained that the Wikipedia total also includes other Wikimedia sites, like Wiktionary, Wikiquote, Wikibooks and Wikinews, but said that the vast majority of the traffic comes from the Wikipedia encyclopedias.
Although it seems like it’s been around for ages, Wikipedia only started in January 2001 but can now boast 1.6 million articles on its English-language site, and over 5 million articles in other language sites.
Wikipedia sites also perform well globally, with comScore ranking them sixth overall in December 2005, ratcheting up a total of almost 165 million unique visitors.
Wikipedia
19 February, 2007
Omnifone Announces Rival To iPhone/ iTunes Service
You may not have heard of them yet, but feisty Brit mobile music company Omnifone have announced one of the first big challengers to Apple’s soon-come iPhone/iTunes Store service.
Called MusicStation, the new service will dish up an “all you can eat” menu for European users, with music downloads starting at £1.99 ($3.88) per week
Initially launching their service in Europe and Asia this year, the London based company says that it’s already secured partnerships with 23 mobile network operators giving them access to a customer base of 690 million subscribers in 40 countries.
“MusicStation will give users of any music-capable mobile phone the ability to legally access, download and enjoy an unlimited amount of music, from a global music catalogue supported by the music industry, all for a small weekly fee, wherever they are,” enthused Omnifone Chief Executive Rob Lewis.
“We will ensure the vast majority of Europeans have the freedom to choose MusicStation by the time iPhone arrives in Europe. We will give consumers the choice they deserve,” he added.
Users subscribed to the service can search, download and play tunes on their mobiles with the option to sync content with home PCs to create playlists sharable with other MusicStation users.
Unlike the iPhone service, MusicStation lets users download tracks over the air across a data network, giving music-hungry punters an instant fix, wherever they are.
“By leveraging the hundreds of millions of handsets sold every year by operators to deliver MusicStation into the global market, we believe we can give Apple a run for its money in digital music provision,” chest-thumped a tiggerish Lewis, adding, “except that with MusicStation users don’t need a credit card, computer or broadband connection.”
Predictably, music tracks will come with digital rights management and be delivered in the eAAC+ format (that’s enhanced advanced audio coding, in case you’re into knowing that kind of thing).
As well as music, the service will feed punters personalised news, new release details, ticket sales and concert listings, along with recommendations for new songs based on their listening habits.
With songs and playlists being held on a centralised server, content can also be recovered and downloaded in the event of some steenkin’ tea-leaf nicking their phone.
MusicStation say that music content will be supplied by both major and independent labels – including Universal Music Group – as well as local artists.
http://www.omnifone.com/
12 February, 2007