BMW Punished By Google For Porn Tricks

BMW Punished By Google For Porn TricksAfter trying to cheat its way to the top of the search engine pile, BMW has been dropped from global search engine, Google.

The German car manufacturer was booted off Google after it had employed the same kind of tactics used by porn sites to try and artificially inflate search engine rankings.

BMW’s dodgy practices were detected by Matt Cutts, a software engineer at Google who explained how the company had violated Google’s webmaster quality guidelines, specifically the principle of “Don’t deceive your users or present different content to search engines than you display to users.”

BMW Punished By Google For Porn TricksAs he explains in his blog, search engine ‘bots’ arriving at the BMW site would see a page full of keyword-loaded text, which had been optimised to ensure a high search engine ranking.

But what the search engine saw and what greeted visitors were two quite separate things, as a piece of JavaScript would immediately redirect visitors to a completely different website.

Keyword-optimised ‘fake’ pages created purely to attract search engine robots are known as ‘doorway’ or ‘gateway’ pages and have long been employed by the porn industry to boost the profile of a site.

Google’s ‘delisting’ of BMW means that searches for terms like “BMW” or “BMW Australia” will now only return results for the global site and not regional sites.

Moreover, bmw.com.de’s PageRank – an algorithm used by Google to assign a ‘popularity ranking’ to every page on the web – has been reset to zero.

It’s probable that BMW enlisted the help of Search Engine Optimisation (SEO) experts who use a variety of cunning tricks to boost a client’s search engine ranking.

Although there are many perfectly fair and legal ways of optimising a site’s search engine ranking, it’s not unusual to see less ethical “black hat” tactics being employed, usually by dodgy gambling and pornography sites.

BMW Punished By Google For Porn TricksBMW now have the dubious honour of becoming one of the highest profile companies to have a website effectively blacklisted by Google, by having their all-important PageRank reset to Zero (German camera manufacturer ricoh.de are also set to be delisted).

Matt Cutts’ blog reports that at least some of the JavaScript-redirecting pages have already been removed from bmw.de, but before they can be ‘reincluded’, Google’s webspam team will need a ‘reinclusion request’ along with details on who created the doorway pages.

Although it’s good to see search engine cheats getting slapped down, in reality it’s not going to make a great deal of difference to BMW in the long term. But we suspect that some P45 forms are being handed out as we speak…

Matt Cutts Blog

The MP3 Era Spawns Its First Superstars

The MP3 Era Spawns Its First SuperstarsNow holding the record for the fastest-selling debut album in the UK, the success of young British indie-rockers Arctic Monkeys shows how the Web has changed both the way in which bands promote and market themselves and how people find new music.

Before the Web, keeping in touch with fans (and prospective record buyers) was a tough business for unsigned acts.

For most bands, their only point of contact with their audience was at a gig and once their knackered Transit van had spluttered out of town, there was little prospect of keeping fans notified, short of setting up expensive snail-mail mailing lists or local poster campaigns.

But the Internet has changed all that.

When a band leaves the stage these days you’re more likely to hear them clearly shout out their Web address than a mumbled “thankyougoodnight” and any leaflets will be festooned with .com addresses.

The MP3 Era Spawns Its First SuperstarsFor less than the cost of a handful of flyers, bands can set up their own Websites, offer free downloadable tunes, sell merchandise, maintain free email mailing lists and invite a dialogue with their fans.

The Arctic Monkeys built up their formidable fan base after handing out free CDs of their tunes at early gigs in 2004.

Excited fans uploaded the songs onto file sharing networks to share with others as the buzz around the band built up a head of steam.

Suddenly venues were packing out and the band were astonished to hear punters singing along to songs before they’d released a single record.

The MP3 Era Spawns Its First SuperstarsWith a growing fanbase clambering for more, it wasn’t long before record companies were begging to sign up the band, and last week’s album release on Domino Records saw the Artic Monkeys record-breaking leap up the charts.

Of course, it wasn’t just the Web that made the band a huge success, it was the chuffing great tunes, but it does illustrate how the Internet is changing the way some consumers discover new music, and how bands are able to exploit these new possibilities.

It’s just a shame that the MP3 age arrived after the ‘zenarchist’ KLF had left the music business.

Now that could have been real fun!

KLF: how to have a number one the easy way.

VoIP Backgrounder, Exploring Its Pitfalls

VoIP Backgrounder, Exploring Its PitfallsHow do ‘Normal’ phones work?
Traditional telephony networks aka POTS (Plain Old TelephonySystems) are based on a network fabric using TDM (Time DivisionMultiplexing), a technology that’s been around for a longtime.

How does a POTS call work? When a call is established between two phone users, a “virtual circuit” is established between them and a certain amount of bandwidth reserved across that circuit (usually 64Kb/s). That bandwidth is reserved for the lifetime of the call, even if no-one is speaking. As the connection is synchronous, ie. when someone talks, the voice is sent across the network in the sequence that it was said. This occurs until the end of the call.

It’s different with VoIP
With the move to VoIP, voice first gets digitised, turned into small packets, which are then encoded into IP packets, in turn sent across an IP network. The packetisation actually adds overhead (takes longer and adds to the size), leading to VoIP sometimes utilising more network bandwidth than traditional telephony methods. Of course this can be mitigated by using modern CoDecs (the digitisers) which use more compression than traditional telephony. Unfortunately the more compression used, the lower the call quality. In a mobile network, voice is encoded at 13Kb/s (which increases to 20Kb/s+ when packetised – as an example of the overhead). People are used to this reduced quality, despite it being noticeably different from a phone call using a fixed-line.

VoIP Backgrounder, Exploring Its PitfallsUsing VoIP over the Internet is a hit and miss thing. We know the Internet is fantastic at coping with problems – if there are network errors, the data is re-routed around the black-spots, and when the error goes or traffic gets congested, it just re-routes the data somewhere else. It’s best to think of the Internet as a loose collection of around 30,000+ networks that happen to interconnect at various places.

Where the re-routing works for general Internet traffic, it’s terrible for VoIP as there’s no guarantee that the VoIP data will arrive in an orderly fashion i.e. the first bit of traffic may go one way, then second another and the third another route completely. Each route will have be working at different speeds, so the 3rd piece of VoIP data may actually arrive at the destination first – imagine the third word of the conversation arriving before the first.

Packets arriving in a different order is expected on the Internet and it was designed with this in mind. IP can reassemble the data and put it all back in the right order, but to do so requires large buffers i.e long delays. Unfortunately for VoIP, delay not is something you want as that’s when calls break-up or crack and pop.

In the trade, the packets arriving at different times (relative to a clock signal i.e. like a metronome) is called Jitter.

VoIP Backgrounder, Exploring Its PitfallsVoIP in an ideal world
There are ways to get around this. Such as new technologies like IP/MPLS (IP/Multi Protocol Label Switching) which is a way of ensuring all traffic between two points goes the same way (with back-up routes, in case the primary one fails). It also allows for Quality of Service (QoS) metrics, so VoIP traffic can be prioritised over say Web traffic, minimising Jitter.

Many telecoms companies now run IP networks utilising IP/MPLS, but as they still interconnect over other, public connection points any quality metrics are lost. So as long as all your IP services come from the same supplier, you’re unlikely to be able to maintain QoS.

When does VoIP make sense/when not
VoIP does gives increased flexibility and anyone with a multi-site operation should consider it. If they’re currently paying bills to a telecoms company to transfer calls between sites, the use of VoIP is generally a no brainer, as it give a rapid payback for the added VoIP equipment required.

When to think twice about VoIP
Single site businesses, should be wary. Installing VoIP can consume significant resources when converting from a traditional system in particular using VoIP may require extensive reworking of an internal LAN – you don’t want your phone calls to stop when someone transfers a large file between their PC and the server.

It may be better to look at other options such as Carrier Pre Select (CPS) or Wholesale Line Rental (WLR) or simply another telecom’s provider whose rates are better.

VoIP Backgrounder, Exploring Its PitfallsSecurity implications and therefore costs are a significant issue. The increase in network traffic that VoIP can bring can have other cost implications, such as ensuring firewalls are “chunky” enough to support the VoIP traffic.

One area that isn’t often spoken about, but we feel is a big weakness of VoIP is the potential of all phone calls in and out of the site that are carried over VoIP being lost to a DoS (Denial of Service) attack. Protecting against attacks can be difficult, as the attacks may just look like remote workers trying to establish VoIP calls into the network.

Conclusion
VoIP isn’t a panacea. While it can offer savings and great flexibility, the choice shouldn’t be automatic. Look at the whole picture and work out if there really are savings to be made. If there’s no ROI (Return on Investment), then VoIP is an expensive new toy.

Review of the weeks news on Digital-Lifestyles …

iPod fittings on HMS Darling: Still Valid In 2009?Love music? Love iPods? You might think about joining the UK Royal Navy, their latest Destroyer will have iPod docking and surround sound.

UK Music pops its legal-cherry, after they succeed in suing their first two filesharers in the UK.

Somewhat surprisingly, Satellite-delivered broadband was switched off in the UK, with only four hours notice.

VoIP trips off the tongue these days, but if you’re a bit sketchy on the details, here’s a backgrounder for you which also covers its strengths and weaknesses.

Channel 4 Debuts 'The IT Crowd' Comedy Series OnlineCouple of content quickies – Channel 4 with a UK first as ‘The IT Crowd’ comedy premiers online and BBC World is now on Australian and Norwegian mobile phones.

Reviews this week
Fujifilm F11 Digital Camera Review (88%)
i-mate JAM Review: GSM/GPRS Pocket PC (85%)

** Writing Talent **
I’m looking for new people who know what they’re talking about and have the ability to express it. Drop me a line to [email protected]

Who Will Pay The Price For Google’s Stock Drop?

Who Will Pay The Price For Google's Stock Drop??The tumbrels are resounding for enemies of Google European head, and former T-Mobile boss, Nikesh Arora, following the “disappointing” financial results. In fact, the results were trivially down, but that was enough, and his head will be anxiously sought by Google in the US, say our stray packet interception team.

Your Network Sniffer has discovered that Google insiders are blaming the flop of Web’n’Walk (T-Mobile) and the low-key, reluctant Vodafone contract for making Google the default search engine for phone users. Both contracts, had they been successful, “would have earned the $40m that Arora promised the City he would have,” said one insider.

And what is $40m in the context of Google earnings? “Enough!” is the answer. As a pundit in the Telegraph remarked today: the reason for owning google shares is “it goes up every day” and this is the first time Google has been obliged to report figures below prediction.

Who Will Pay The Price For Google's Stock Drop?And the City doesn’t like people it can’t cut down to size. Give them an excuse, and they will jump on you, which is what happened. That $40m is the excuse they’ve been waiting for. “Misled us with the forecast!”

Why has Nikesh been nominated as scapegoat? Well, apart from the fact that nobody inside Google Europe likes him, it seems that he committed the cardinal sin of not actually telling his US bosses that he was falling short.

“You’d think that a search company could find out what was happening inside its own offices in Europe!” was one quip which, apparently, bit deep. But that appears to be where it all went pear-shaped: instead of saying “I’m going to be $40m short, sack me if you aren’t happy!” to the financial world, Arora didn’t reveal the gap between prediction and reality until the quarterly results came out.

This story originally appeared on NewsWireless, a site read by those who really understand the value of quality journalism.

Big UK DAB Radio Sales in December

DAB radio (Digital Audio Broadcasting) is really taking off in the UK.

Sales figures for the all important christmas period are now in. How many do you think were sold? Get ready for it – a gnat’s whisker short of 500,000! That’s just in the UK in December. Close to a third of all DAB sets sold that years.

As at the end of December there’s over 2.7m DAB sets having been sold so far. It’s not hard to see that the hockey stick curve is really getting considerably steeper.

When DAB sets like the new Asono DAB1 are becoming available, it’s hardly surprising that people are getting encouraged to make the switch. What a lovely bit of kit

We thing that the sheer quality of BBC radio, 4 in particular, is a major reason why the UK is being seduced by DAB.

Referring to the competition from the increasing popular digital music players, in particular the iPod, DRDB (Digital Radio Development Bureau) chief executive, Ian Dickens said: “Christmas on the High Street was a tough proposition this year. DAB digital radio was once again a shining light with independents, the multi-nationals and especially the mass-merchandisers enjoying strong sales right through the holidays and into January.”

The continued growth of DAB is hoped to receive a further boost as uber-regulator, OfCom, plans to release further, new DAB-able spectrum.

Digital Radio Development Bureau
Asono DAB1

iPod fittings on HMS Darling: Still Valid In 2009?

iPod fittings on HMS Darling: Still Valid In 2009?You may have heard about yesterdays launching of the latest UK warship – HMS Darling (its ninth incarnation), a Type 45 Destroyer.

Now this is a serious bit of kit, that not only costs about £605m, but is 150-metres long and is a hefty 7,350 tonnes

We happened to hear the launching ceremony on the radio, and the reporter was fairly stunned by its pace down the runway into the water. Luckily there was over 160-tonnes of chains on each side of the ship to make sure it didn’t bash into the other side.

The constructors are putting it about that the the Principal Anti-Air Missile System (PAAMS to those in the know) “can trace and destroy hostile objects as small a cricket ball travelling at three times the speed of sound. Its range is effective over a radius of several hundred miles.” Which I’m sure is reassuring when you’re floating around in the middle of an ocean on a bit of metal, and people are throwing things at you, you rather they didn’t. The summary – don’t mess.

iPod fittings on HMS Darling: Still Valid In 2009?As well as all of the killing parts, it’s also got a cuddly side, which frankly is the side that interests us more. The 230 crew will be treated quite unlike any other Navy.

Not only will the accommodation be individual cabins, in the “Hotel Facilities”, but each of them will have an I-pod charging point, CD player, internet access and a five channel recreational audio.

The potentially embarrassing thing about the audio tech on board is that, when this monster is fully commissioned in 2009, it’s highly likely that both the iPod and its charging point will have been superseded and that the CD payer will be of very little use too.

iPod fittings on HMS Darling: Still Valid In 2009?If you’re interested in buying one, do let BAE Systems know that you saw it on Digital-Lifestyles, and we’ll hopefully get a referral payment.

If you’re interested in the technology on board, there’s a fair bit of detail at Darling.org.uk, as well as the Royal Navy’s own site, and the dedicated site on the via)

Anyone Got A Job For Free Culture IP Lawyer?

Anyone Got A Job For Free Culture IP Lawyer?Inga Chernyak, until recently, had a legal clerk job at an IP law firm in New York City. On the 26 January she was called in to the firms HR department and fired.

Why does that make news in Digital-Lifestyles?

Her claim is that she was told it was because she’d appeared in an article in the New York’s Village Voice, discussing the Lawrence Lessig-inspired Free Culture movement. The article came out in the Village Voice on 10 January. She was fired on the 26th.

She also assets that they told her that her “views about what the firm does were incompatible with…what the firm does.” Her views on the expansion of Copyright laws are that they place overt restrictions on the population as a whole.

Anyone Got A Job For Free Culture IP Lawyer?There may be those who think that it’s pretty obvious that is you work in an IP firm; wanting to train as an IP lawyer; you hold views that IP law is over restrictive; then have your name and photo featured in an article that starts by describing how to circumvent CD DRM protection and are a founder of NYU chapter of the Free Culture movement – you’re going to end up in trouble said IP law firm. Others cry foul.

Given how the blogging world works, I’d imagine that this incident will far from harm her career, and as she says in her own words, “as a member of the Free Culture movement, and a young woman of 19 without children to support, I can afford to take this blow in the name of progress.”

Take a stand against DRM? Get fired from your day job

BBC World Now On Australian And Norwegian Mobile Phones

BBC World Now On Australian And Norwegian Mobile PhonesBBC World have been busy bunnies of late, signing distribution deals all over the globe.

Two of the most recent, in the last week are Telenor Nordic Mobile and Hutchinson/3 Australia. Both have signed deals to deliver the BBC’s commercial news service, BBC World, to mobile handsets.

Mobile subscribers who have compatible 3G handsets will be able to watch live running 24-house news, streamed to their handsets.

BBC World Now On Australian And Norwegian Mobile PhonesThe video streams include the adverts that would be shown if BBC World were being shown on the TV in the region. As yet, BBC World aren’t charging their advertisers any extra to splash them on mobile screens – they’re seeing it as added value for them

As far as who pays what to whom (BBC World) varies on the mobile company and if the mobile subscribers are being charged to receive the service to their mobile, on top of data fees. Some of the mobile operators currently provide the service for gratis, while others include it in content bundles.

In general, we’ve found that there’s not too many Mobile companies that are charging for video content currently, as they are desperate very keen to get people to sign up to receive video so they get in the habit of watching and get addicted. Having said that, things are starting to change and you can expect the freebies to start drying up.

BBC World Now On Australian And Norwegian Mobile PhonesIn the 3/Hutchinson Australia deal, the subscribers are being asked to pay Au$4/month for unlimited access, Au$2/day or Au$0.50/two minutes.

The management and delivery of the service for Telenor is being handled by Rubberduck Media Lab, a subsidiary of the Mobile Media Company.

BBC World is a separate entity to the UK license-funded BBC, and its normal commercial cousin, BBC Worldwide. They’re free to do deals, as long as they’re outside the UK. They now distribute their service to mobile in eight countries – Finland, France, Germany, Norway, Switzerland, Bahrain, Malaysia and Australia.

BBC World
Mobile Media

i-mate PDA-N GPS Pocket PC

i-mate PDA-N GPS Pocket PCThey’ve been bustier than Jock McHasty in a rush at i-mate, as the PDA/smartphone vendor releases another addition to their range, the i-mate PDA-N – the company’s first GPS PDA.

Aimed at swivel-action business types and people who sit in cars all day (sorry, “road warriors”), the PDA-N positively bristles with connectivity, including built in GPS, Bluetooth and Wi-Fi.

The units come with Skype pre-installed, letting users make free VoIP calls over wireless connections.

Running on Windows Mobile 5 Pocket PC Edition, the PDA-N comes bundled with the full Office Mobile suite and runs on a 300MHz Samsung processor.

i-mate PDA-N GPS Pocket PCThe front of the slim device is dominated by a 2.83″ 240×320 pixels transmissive TFT-LCD screen supporting 64k colours, with a row of four buttons and a joystick below.

Unusually, there’s no camera onboard (least not one we could see), but there’s a fair range of multimedia support onboard, with the device able to play back WAV, WMA, AMR, and MP3 music files, as well as M-JPEG/WMV video files.

Onboard memory is a bit skimpier than we would have liked – just 128MB of ROM and 32MB of RAM – but there is a SDIO/MMC expansion slot available.

i-mate PDA-N GPS Pocket PCAccording to I-mate, the PDA-N notches up a rated battery life of 5 hours in GPS mode and 8 hours playing a looped video.

The PDA is scheduled for release in April.

Specs:

Dimensions: 109.7mm(H) x 59.4mm(W) x 17.6mm(T) (same as i-mate JAM)
Weight: 126g w/ battery
Processor: Samsung SC32442X33 300Mhz
Memory: 128MB embedded Flash ROM, 64MB embedded SDRAM
Screen: 2.83″ 240×320 pixels, 64K – colors Transmissive TFT-LCD
Interface: SDIO/MMC card slot, One Audio jack (3.5), MiniUSB connector
GPS: Embedded GPS antenna,Support NMEA 0183 version 3.0 or above, WAAS-enabled, 12 parallel channel GPS receiver:
Acquisition time
Hot start: 8 seconds, typical TTFF
Warm start: 60 seconds, typical TTFF
Cold start: 120 seconds, typical TTFF
GPS Accuracy:
Position: < 15 meters, 95% typical
Velocity: 0.05 meter/sec steady state
WAAS Accuracy:
Position: < 5 meters, 95% typical
Velocity: 0.05 meter/sec steady state

i-mate PDA-N GPS Pocket PCBattery: Removable rechargeable Lithium-Ion battery, 1,100mAH
GPS mode: > 5 hrs
Standby time: > 200 hrs
WMV playback: 8 hrs
WMA playback: 12 hrs
Connectivity: Infrared IrDA SIR, Bluetooth v1.2, WiFi 802.11b

i-mate