Following a long tradition of The Man stealing ideas off the street to flog their products, T-Mobile is organising a series of impromptu ‘street gigs’ to promote their new Sony Ericsson D750i camera phone.
The ‘spontaneous’ performances will take part in London and Birmingham over the summer, with text and picture messages bring sent out to invite T-Mobile customers 90 minutes before the start of the gigs.
Offering ‘last minute invites to unusual locations for hedonistic fun’, you can see some of T-Mobile’s previous (ahem) ‘Guerilla street gigs’ on their T-Mobile Streets’ website
Wielding its corporate chequebook with devastating force, T-Mobile has booked a selection of hot’n’happening music artists like Mercury prize nominee The Magic Numbers, Lemar and El Presidente, along with some unknown acts.
Keen to milk every last ounce of PR potential from the gigs, T-Mobile will be broadcasting the performances online, with company bods on hand to encourage T-Mobile subscribers to test the new handset run off with the thing.
Throughout the two-month event there’ll be a photo competition inviting punters to find the picture that best captures the spirit of the gigs.
“T-Mobile Street Gigs is the first of our new initiatives to deliver unique experiences for customers,” grooved Phil Chapman, UK marketing director, loosening his tie and turning down the David Gray.
Forthcoming gigs are currently being flagged up in T-mobile stores, with only the name of the next band to play appearing on posters.
T-Mobile customers can log into the edgy, stencil-graffiti-strewn website to register their interest and are free to invite as many of their chums as they like once they receive gig details
Amazon.com’s revenue soared internationally in the second quarter as electronics and other non-book bits’n’bobs made up more of its business.
Amazon.com’s chief financial officer, Tom Szkutak, announced that third-party sales accounted for 28 percent of Amazon.com’s total items sold, sprightly stepping up from 24 percent for this time last year.
This includes US$56 million (~£32.25m, ~€46.6m) in income tax expense, which was up from US$5 million (~£2.87m, ~€4.16m) a year earlier.
Apple Computer has unveiled updates to its iBook laptop and Mac Mini lines, lobbing in new features, more memory and built in wireless technology – although the anticipated widescreen models failed to run up at the launch party.
The new iBook G4s now come with a faster Power PC G4 processor running up to 1.42 GHz, with 512MB memory as standard, higher performance graphics and built-in AirPort Extreme and Bluetooth wireless connectivity.
The 1.33 GHz PowerPC with 12″ screen G4 iBook retails at £699/US$999 and its bigger 1.42 GHz PowerPC G4 iBook with 14″ display knocks out for £899/US$1299.
The diminutive Mac Mini range features three new models – the 1.25 GHz Mac Mini, 1.42 GHz Mac mini and the new 1.42 GHz Mac Mini with SuperDrive – with memory upgraded to 512 MB throughout.
Illegal music downloaders shell out more for legitimate music downloads than goody two-shoes music fans.
How much both groups spend on CDs wasn’t specified.
Respondents cited built-in cameras, organiser functions and video cameras above music players in their preferences for mobile phone features.
As part of Motorola’s strategy to tempt home and business with new services, the company has announced that it will add Yahoo! Web services to their Linux-based mobile devices.
Ron Garriques, president of Motorola’s mobile device business, said: “By optimising these products for our leading Linux and Java software platform, we’re making it just that much easier for operators to maximize revenue while delivering the most innovative consumer experiences.”
Elsewhere, the company have also announced that Vonage will offer the new Motorola VT2442 voice over Internet Protocol (VoIP) gateway to its Internet telephony customers.
Trying to work out the law surrounding this Wi-Fi malarkey seems to be a tricky business.
According to an article in the Financial Times, Microsoft says it has now built a database containing the whereabouts of “millions” of WiFi networks.
Microsoft has launched the first public beta of its Virtual Earth, an online mapping application overlaying satellite images with local searches and maps.
Virtual Earth will also have the capability to visually point out locations for ATMs, restaurants, and petrol stations – something that the rival Google Maps service has been able to do since incorporating satellite imagery in April this year.
Mac users, however, will have to wait until autumn for a version that runs on their machines.
Wags on the Internet are claiming that Microsoft has virtually wiped Apple off the face of the Web, noting that Apple’s Silicon Valley headquarters – which can be seen in their full glory on Google Maps – appears as nothing more than a deserted parking lot in Virtual Earth.
Put two cool branded products together – Motorola mobiles and Oakley sunglasses – and what do you get?
The Bluetooth box clamps on to one of the arms of the sunglasses and sports volume controls and an answer button on its lower edge.
Billed as the “thinnest, lightest, coolest QWERTY on the Planet”, the new Q phone from Motorola has set a few hearts pounding in Chez Digi-Lifestyles.
There’s a Mini-SD slot provided for extra storage and connectivity is taken care of via Bluetooth, IrDA and mini-USB.
“With the Moto Q, we’ve combined the best voice, data and design technology in one ultra-thin, intelligent, hard-working, and incredibly must-have device. Today’s office space has the potential to be any place you want it to be with Q.”
The Moto Q is expected to be available in Q1 2006.
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