Electoral Commission Supports o2 WAP Site To Boost “Da Yoof” Vote

Electoral Commission Supports o2 WAP Site To Boost Da Yoof VoteThe Electoral Commission is supporting efforts to get the UK’s young voters well up for the forthcoming election by encouraging them to get down wiv their mobiles.

With voting turnout fairly miserable among 18-25 year olds, mobile operator o2 has tried to get “Da Yoof” interested by adding an election section to its O2 Active WAP portal.

This will include information on postal voting, how to find the nearest polling station, how to vote, how to obtain a postal vote and answers to frequently asked questions about politics.

Voter turnout fell to an all time low of 59% in the 2001 General Election, and recent polls have suggested that turnout in the coming general election may slump as low as 55 – 56%.

Turnout was lowest in 2001 amongst the younger generation of voters and a recent poll of 3,000 O2 Active users around the 18-24 mark revealed that only 38% intended to vote.

Electoral Commission Supports o2 WAP Site To Boost Da Yoof VoteBecky Lloyd, campaigns manager at the Electoral Commission rapped: “It’s important that we communicate with the younger electorate in particular through a medium with which they are comfortable and familiar and mobile phones are a good way of doing this.”

Russ Shaw, Marketing Director at o2 beat boxed, “The Electoral Commission is trying to increase participation in the General Election. O2 Active provides a perfect mechanism for doing so by putting a simple tool for learning more into the pockets of 3.8 million people. This is just one way that this new, instant, always with you communications medium can be utilized by organisations and businesses trying to reach more people, particularly amongst younger audiences.”

It’s not the first time o2 have promoted the use of their mobiles for political discourse – in November 2004, the company hosted a “live text chat” with Prime Minister Tony Blair.

Wicked!

The UK’s mobile users are among some of the earliest adopters worldwide. According to new research by MobileYouth, a British child will own its first mobile at age eight, compared to a US child, who will own theirs at 12.

o2 WAP portal
o2’s “live text chat” with Tony Blair.

Springsteen DualDisc Album Market Test

Springsteen Album Tests Market For CD/DVD HybridUS Record industry honchos will be taking a bigger interest than unusual in the new Springsteen release as they wait to see how the new DualDisc format goes down with Brooooooce fans.

“Devils and Dust,” the Boss’s 19th album, will also be released in the fledgling CD/DVD hybrid format, marking the first major change in retail music packaging since the compact disc was introduced more than two decades ago.

The format bolts together a standard CD with a DVD on the flip side, and fills it up with fan-tempting extras like video clips, surround-sound mixes for home theatres and lyrics etc.

Springsteen fans shelling out for new DualDisc release will be rewarded with video of their hero performing his new songs and discussing the making of the album.

Although “Devils and Dust” is not the first DualDisc to hit the market, it’s the first one released by a major artist exclusively in the format (there will be no traditional CD pressings available) and should provide a useful benchmark to see if the new technology has a viable future.

The four major record labels, EMI, Sony BMG, Universal and Warner created a consortium last year to launch the new audio-video hybrid in the US market, with Sony BMG claiming that where albums have been released in both formats, DualDisc purchases have accounted for around 30 percent of sales.

Of course, you don’t get something for nothing in the notoriously tight-fisted music industry, and punters will be compelled to shell out an extra dollar for the bundled DVD content.

Springsteen Album Tests Market For CD/DVD HybridThe music business is hoping that the new format – and the extra cash – will help recoup the slice of the retail market lost to piracy and illegal file-sharing. “It’s harder to file-share DVD content and it’s virtually impossible for anyone to burn a DualDisc at home,” purred Thomas Hesse, president of global digital business for Sony BMG.

“We think all this will lure people back to the stores, because it’s a product you can’t really get in pirated fashion,” he continued.

But there’s a darkness on the edge of town, as critics complain that the DualDisc is just another industry wheeze to push consumers into repurchasing the albums they already have on CD.

Hesse was having none of it, reminding critics that because no extra hardware is needed, “it’s really a new product, rather than a new format”, adding that plans were looming to roll out the DualDisc in European markets.

DualDisc Bruce Springsteen

World’s First MPEG-4/AVC Broadcast on HomeChoice

Video Networks Launches World's First MPEG-4/AVC BroadcastVideo Networks Limited (VNL), who operate the HomeChoice VOD service around London, have added the children’s animation channel Toonami to their line up using the MPEG-4 / AVC format, making it the world’s first television channel to be encoded with advanced compression technology.

The company teamed up with Harmonic to launch an initial video-over-xDSL service in 2004 using DiviCom MV 100 encoders configured with MPEG-2.

Since then, VNL has been using the MPEG-2 compression efficiency and picture-quality of the MV 100 to continually enrich the channel line-up of its HomeChoice service.

The MV 100’s architecture enables the progressive migration of HomeChoice’s existing broadcast channels to MPEG-4.

Additionally, the technology allows further compression improvements to extend HomeChoice’s picture quality and reach and range of service, with the Star Trek sounding “field installable software CoDec module”.

VNL told Digital-Lifestyles that the quality of the MPEG-4 picture is noticably better that the MPEG-2 stream that is currently used. They hope that the move to MPEG-4 will save them around 50% of their current bandwidth needs in the coming years.

Video Networks Launches World's First MPEG-4/AVC BroadcastVNL’s migration to MPEG-4 for its remaining broadcast channels, including the Cartoon Network and Boomerang, is expected to be completed within the next two months. In time the VOD service will also be moved to the new CoDec.

Roger Lynch, Chairman & CEO, Video Networks Ltd was absolutely delighted about what he described as a key enhancement to its platform, adding, “We are not simply adding yet another quality channel from the Turner stable but are creating a world first with the first ever broadcast channel to switch to MPEG-4 / AVC encoding.

The move to MPEG-4 allows us to provide superior picture quality, while reducing the bandwidth required to transmit our broadcast channels.”

Once VNL has made the switch to MPEG-4, the saving on bandwidth for them should be substantial. This brings the advantages of VNL having to push less bandwidth out and therefore less of the distribution network is taken up. These reductions in demands bring an opportunity for more TV channels, increased Internet delivery speeds, but most interestingly the chances to carry High Definition (HD) programmes.

We understand that VNL have been testing HD within their labs, but would not be draw on the possibility of its introduction. To us it would appear an obvious step, and given BSkyB’s very public launch of HD in the UK later this year, it would be a considerably marketing coup to launch in advance of Sky.

Dr. Yaron Simler – President of the Convergent Systems Division of Harmonic Inc and no stranger to the odd acronym or ten – had this to say:

“While much of the industry is still in a planning, evaluation or trial phase, Video Networks Limited is forging ahead with an advanced technology and pay-TV service platform.”

Video Networks Launches World's First MPEG-4/AVC Broadcast“The first commercially available encoding platform to support MPEG-2, MPEG-4/AVC and SMPTE VC-1, Harmonic’s DiviCom MV 100 enabled VNL to provision a compelling video-over-DSL service while in parallel developing the elements of an MPEG-4 environment.

It is rewarding to see that we are moving toward the world’s first broadcast TV service based entirely on an advanced codec. This has established both VNL and the DiviCom MV 100 as significant forces in shaping the future of the television market.”

Video Networks Limited
Harmonic Inc

Samsung P207 Phone Offers VoiceMode STT Control

Samsung P207 With VoiceMode Speech-to-Text TechnologyThose busy bee boffins at Samsung have announced the Samsung p207, billed as “the world’s first EDGE phone with VoiceMode provided by VoiceSignal.”

Promising to liberate users from the tyranny of texting on tiddly keypads, the smarty pants p207 uses “revolutionary” Speech-To-Text (STT) input technology.

Like its PC desktop counterparts, the user first has to ‘train’ the p207 through a series of spoken prompts that captures voice tone and intonation.

Once the user has adapted the system to their own dulcet tones, they can start dictating away – and the more that the learning VoiceMode is used, the more it adapts to the user’s voice.

Cleverly, voice texters can also address their message by dictating the recipient by name or number.

Peter Skarzynski, senior vice president of wireless terminals at Samsung wasn’t one to underplay the product’s capabilities: “Samsung is dedicated to integrating first-to-market technologies into its wireless phones to empower users in their everyday lives.”

“It is a great accomplishment for Samsung and a monumental day in the industry, as the p207’s advanced voice technologies transform day-to-day communication.”

Samsung P207 With VoiceMode Speech-to-Text TechnologyThe phone – looking a bit Alvin Stardust-esque in its tight, all-black covering – also comes with EDGE high-speed network, an integrated VGA camera/camcorder, MP3 ringtones, wireless multimedia messaging and instant messaging.

If this voice-to-text technology actually works (and we have a few doubts), it could prove a real boon, especially to people with fingers the size of large Bavarian sausages.

But the name’s a bit silly though. Who’d want to call a phone ‘page 207’?

Samsung

UK Students Peruse Porn And Study Online: Research

Students Logging Onto Adult WebsitesA government-backed study has revealed that more than one in 10 UK teenagers frequently use the Internet to look at “adult-only” Web sites.

Interviewed by the National Foundation for Economic Research, some 12% of 13 to 18-year-olds admitted that the quest for saucy titillation was one of their main reasons for going online.

However, homework was the most common reason for Internet use, with just over three-quarters using the Internet for research (and, in some cases, to plagiarise!)

The NFER study discovered that 52% used the Internet for Instant Messaging (IM) services and 36% logged on to shop for goods or services.

Some 18% looked up news and current affairs sites on the Web with 9% visiting discussion forums.

Students Logging Onto Adult WebsitesWhen it came to trusting the media, television was seen as the most trustworthy form of mass communication, with 48% trusting it completely or a lot.

Older students – already building up a healthy head of cynicism – were less convinced than younger ones of the level of honesty in the media, with newspapers faring worst overall, trusted by just 13%.

The eight-year NFER study was carried out on behalf of the Department for Education and Skills, and involved 6,400 pupils in 237 schools and 50 colleges in England.

National Foundation for Economic Research
Department for Education and Skills

BBC THREE Trials New Multi-Screen Application

BBC THREE Trials New Multi-Screen ApplicationBBC Three viewers will be able to schedule their own Sunday night viewing in a pioneering multi-screen application trial starting on 1 May 2005.

The service will work like a stripped down Video On Demand (VoD) service without the need for a dedicated infrastructure or additional consumer boxes.

From 9.00pm on Sunday nights, digital satellite viewers will be prompted to bash the red button on their remotes and be rewarded with a choice of three BBC THREE programmes, in addition to the channel’s live transmission.

The programmes will be categorised under Dramatic, Funny and Real, with the first night’s offering serving up the first two episodes of Nighty Night; the first and second episodes of the second series of Twisted Tales; and the first and second parts of the second series of Little Angels.

Stuart Murphy, Controller of BBC THREE, explains: “The ‘Best of Three’ multi-screen trial is a bold and ground-breaking new application which offers viewers more control and greater access to the wide range of programmes on BBC THREE.”

“In the future we believe viewers will want to watch their favourite show when they want it and not wait until a scheduler decides to transmit it.

“It’s a key stepping-stone to true video on demand in a free-to-air digital environment, and shows that we are serious about BBC THREE being the country’s most innovative digital channel, which evolves as fast as the audience’s tastes and needs.”

BBC THREE Trials New Multi-Screen ApplicationEmma Somerville, the BBC’s Head of Interactive Programming, added: “Interactive TV can really help our audiences engage with the BBC’s TV channels.”

“The ‘Best of Three’ multi-screen will test new ways of giving viewers more flexibility over when and how they want to enjoy our programmes.”

Viewers will be encouraged on air to try out the new service and the trial will last for six months.

The BBC hopes that the service will prove a showcase for the multi-genre offering of BBC THREE content and enable them to get more value from the full range of programmes that the channel broadcasts.

If all goes to plan, viewers will be encouraged to sample programming that normally wouldn’t whet their tele-whistles and also use the service to watch programmes that they might have missed.

If the trial is a hit, the BBC plans to roll out this application on Freeview and digital cable.

BBC Three

BBC Radio Times Partners With Gemstar Guide Plus+ EPG

Radio Times Partners With Gemstar For EPGOld school TV listings magazine The Radio Times, has announced a partnership with Gemstar, the Murdoch-owned electronic programme guide (EPG).

The deal – the first TV listings partnership of its kind – allows the Radio Times to provide listings, contents and reviews to the subscription-free, seven day Guide Plus+ EPG.

Gemstar will be building its EPG into a number of electronic devices such as digital TVs and DVD recorders. The EPG will allow consumers to browse and select their TV viewing for the next seven days.

Users will have access to seven-day listings, programme recommendations and a database of 24,000 film reviews with star ratings, with the service being compatible with all major channels on the terrestrial, cable, satellite and digital terrestrial platforms.

Simon Adams, deputy-managing director of Gemstar-TV Guide’s European division, said the move would benefit users by providing a “quick, easy, and free way to intelligently navigate what is an increasingly complex entertainment environment”. Radio Times Partners With Gemstar For EPGThis partnership kicks the Radio Times firmly into the new digital age of television, with the company selling advertising on Guide Plus+ and boosting awareness of the EPG by plugging it relentlessly in its print magazine.

All concerned plan to expand the offering, with on exmaple given as onscreen adverts might eventually include clickable ads for programmes, letting viewers jump straight to the selected broadcast.

It is hoped that this synergetic partnership will expand what choca-mocha-latte supping advertising execs call the “brand heritage” of the Radio Times, which currently shifts over 1.1 million printed copies a week.

The BBC owned brand – the UK’s oldest radio and television listings magazine – has a presence across a range of media, with their website attracting nearly 600,000 unique users per month, and a text messaging service which allows readers to access listings. Radio Times was named as Britain’s “most reliable” media brand back in 2002.

Radio Times Partners With Gemstar For EPGGill Hudson, editor of the Radio Times, declared: “There is now no format not covered by Radio Times – you can access RT via mobile, your PDA, online, and now the Guide Plus+ EPG.”

The Radio Times recently spent £1m (€1.44m) on a marketing campaign to promote the magazine in the face of a price war between the UK’s best-selling title, What’s on TV, and rival TV Choice. Clearly, the BBC hopes that this move into digital listings will provide a competitive edge.

Radio Times
Radio Times named Britain’s “most reliable” media brand

Adobe To Buy Macromedia: US$3.4Bn

Adobe To Buy Software Firm Macromedia For US$3.4 billionDigital document software giants Adobe have announced that it will be buying up rivals Macromedia for about US$3.4 billion (£1.7bn/€2.6) in stock.

Adobe, best known for its market-leading document distribution Acrobat PDF software and Photoshop graphics suite, said the deal would help the company meet customer demands for wider-ranging applications, including audio and video capabilities.

The deal, announced early today, is expected to close in the fourth quarter of 2005, subject to shareholder approval.

Bruce Chizen will continue as Adobe’s chief executive and Shantanu Narayen will remain president and chief operating officer. Macromedia chief executive Stephen Elop will join Adobe as president of worldwide field operations.

Here’s the PR spin on the deal:

“The combination of Adobe and Macromedia strengthens our mission of helping people and organizations communicate better. Through the combination of our powerful development, authoring and collaboration tools – and the complementary functionality of PDF and Flash – we have the opportunity to drive an industry-defining technology platform that delivers compelling, rich content and applications across a wide range of devices and operating systems.

Adobe To Buy Software Firm Macromedia For US$3.4 billionBy combining the passion and creativity of two leading-edge companies, we will continue driving innovations that are changing the ways people everywhere are experiencing and interacting with information.”

The combined company would have annual sales of just over US$2bn (£1.05bn/€1.5bn), based on the most recent fiscal and calendar year figures from both.

The two companies have been battling it out for the hearts of creatives for several years – Adobe’s killer app Photoshop has long ruled the roost for designers, although Macromedia’s innovative rival product Fireworks was constantly nipping at its ankles.

Macromedia is best known for its hugely-popular HTML authoring package, Dreamweaver, and its animation software ‘Flash’, which enables Web designers to deliver fast downloading, interactive multimedia content.

Adobe’s late-to-the-party Flash riposte, ‘Live Motion’ never really got anyone excited, and its capable HTML authoring package, GoLive, failed to seriously trouble Dreamweaver’s dominance.

There has been no announcement about the future of individual products, and bulletin boards on the Web are already speculating as to the future of competing products, such the high-end illustration packages, ‘Freehand’ and ‘Illustrator’ (Macromedia and Adobe, respectively).

Adobe To Buy Software Firm Macromedia For US$3.4 billionBoth products have large, loyal user bases and there may be some concern that – in the words of Sparks – “this town ain’t big enough for the both of us”.

There are also fears that with Adobe now free of any real competition in this lucrative sector, a damaging monopoly could emerge.

Adobe
Macromedia

Jabra BT 250 And Logitech Mobile Freedom: Review and Comparison

Jabra Freespeak 250 & Logitech Mobile Freedom Review and ComparisonJabra Freespeak 250 & Logitech Mobile Freedom Review and ComparisonIntroduction
I’m no stranger to Bluetooth headsets, and the way this review is written reflects that: I’m not going to go through the whole look-no-wires thing over and over again as they do in adverts and will instead go into a little more detail about the headsets in question.

This review serves to compare and contrast the Jabra Freespeak 250 and Logitech’s Mobile Freedom.

My initial impression of the two headsets was quite different: The Logitech comes with less extra bits and pieces, and as everyone knows, it’s the details that make the difference. The content of the box include the headset itself; a charger that plugs directly into the headset; the manual; and some extra foam ear-covers.

The Jabra however adds a mains desktop charging dock and some exchangeable ear pieces of different sizes to suit various sizes of ears.

The Jabra desktop charger really comes in handy as it means less messy cables that you always have to lurch for and dig out of the back of the desk. Just slotting the headset into the charger makes life a lot easier.

The two headsets themselves are of fairly different styles. The Jabra goes behind the ear, has an earpiece that actually goes into the ear, and has a small microphone that sticks out from the bottom of the ear, while the Logitech has a small clip that goes round the back of the ear and has the rest of the headset (the chip, electronics etc. in a small microphone boom.

Jabra Freespeak 250 & Logitech Mobile Freedom Review and Comparison
Headsets Compared Front. Jabra BT 250 on right. Matchbox for scale.

Jabra Freespeak 250 & Logitech Mobile Freedom Review and Comparison

Comfort
So, now to try each one on: The Logitech is a bit fiddly to get seated correctly, but once it’s fitted, it is very comfortable and even after extended use isn’t irritating. Sadly, the Jabra is quite another story: It goes on quite easily, but it feels quite heavy and the earpiece doesn’t actually insert into the ear properly as it was designed to. At least that was the case with my ear. So on comfort, the Logitech wins and rightly so; it’s almost undetectable if you fit it properly.

Score for Comfort:
Logitech:
Jabra:

Operation
Pairing the headsets to a phone is quite similar in each case: All you have to do is hold the power button down for 10 seconds, search for the headset from the phone and then select it, enter the code 0000 as the passkey and then you’re done!

The phone that I performed these tests with was a Sony Ericsson P910i, but the experience should be similar whichever handset is used.

What is meant by pairing?
Pairing refers to the process of connecting two bluetooth devices to each other. Because there are no wires, you can’t simply plug a bluetooth device in: Instead, you have to enter an identical PIN number into each device. If this security wasn’t there, then anyone could theoretically listen into your conversation while you talk over a bluetooth headset. This security feature also prevents Paris Hilton-style hacking, although it doesn’t eliminate it 100%.

After the headsets were paired, I initiated a voice call from the handset to see if the headsets worked. While both took over the microphone and speaker from the phone just fine, the quality varied widely. Both had a slight hiss, the Jabra was an order of magnitude worse than the Logitech. The Jabra also had other quality issues, the worst of which was that the sound both in the speaker and that going through the microphone to the other party was choppy, not dissimilar to the way a normal mobile phone call gets when reception is poor. This problem varied in it’s intensity, but often got so bad I had to get the phone out of my pocket and use that instead. I did experiment with the distance that the phone and the headset were from each other, and the problem with the Jabra did increase with the distance it had to transmit. When the phone was <5cm from the phone the problem became almost unnoticeable, but if you have to hold your phone next to your head to use the headset then you might as well not bother with the headset. This is a fundamental flaw: What good is a headset, if its main purpose doesn't work satisfactorily? When you receive a call, the phone rings and at the same time an alert is sounded through the headset. Answering calls with the headsets is simple enough, or at least it should be because you just have to press one button. In the case of the Jabra, this button was located at the back of the ear, near the top. Not only did answering calls mess up my hair, it also looked stupid because I had to go looking behind my ear for the button. This is quite similar to the fact that the earpiece doesn't fit in the ear properly: It's a good idea, but it's designed terribly and clearly hasn't been properly thought out. Jabra Freespeak 250 & Logitech Mobile Freedom Review and ComparisonAfter some time, it is possible to become accustomed to the buttons, but nevertheless, technology should be intuitive, not require training. On the Logitech, this button is on the outside of the unit, and is easily accessible. Of course, pressing a button isn’t the only way to answer a call: It is also possible to simply say “answer”, if your phone supports this function, and this is one place where the Jabra is better than the Logitech: With the Logitech, the word answer has to be said quite loud, whereas with the Jabra, it can be muttered and the headset still recognises it. This is a big advantage as you, like me, will probably not want to stand there yelling “ANSWER!” at the top of your voice. It would just make you look stupid!

Both headsets have voice-dialing features, meaning that you press the afore-mentioned button, and then say the name of whomever it is you want to call. This feature works well on both headsets, but with the Jabra you have to find the button first, which as I mentioned earlier, is badly placed.

During a call, you can adjust the volume of the earpiece using buttons on the headset itself. The ones on the Jabra are, again, in an awkward place, although in this case it isn’t as bad as the answer button. The Logitech provides aural feedback to button-presses, which is a good thing, as sometimes it isn’t clear if you pressed a button or not and then you press it again in error. It also tells you when you have selected the maximum volume, meaning that you aren’t stuck hopelessly pressing a button to no avail. This feedback isn’t so loud that it is annoying though.

In terms of operation, the Logitech is a far better headset because of it not having any interference and because of the superior location of it’s buttons.

Score for Operation:
Logitech:
Jabra:

Battery Life
The battery lives below are according to the manufacturer. It is realistic to expect around half of the values below in a real-life situation.

Jabra 250: Standby: 240 Hours, Talk time: 8 Hours.
Logitech Mobile Freedom: Standby: 250 Hours, Talk time: 7 Hours.

This is one of the only areas where the Jabra beats the Logitech. In practice, you tend to be able to charge your headset at least once every 10 days or so unless you’re lost in a jungle or something though, so it’s not too much of an advantage. The extra hour of talk-time that the Jabra offers could definitely come in useful though.

Score for Battery Life:
Logitech:
Jabra:

Price
Both headsets can be had for about £35 (US$65/€50), which appear as pretty good value for something that only a year ago would have set you back around £100 (US$189/€145).

Score for Price:
Logitech:
Jabra:

Summary
Between the two, I far preferred the Logitech over the Jabra.

While the Jabra did look appealing, the sound quality and Bluetooth range were extremely poor, I found it difficult use and uncomfortable to wear.

The Logitech did have one problem and that was the need to yell voice-dial commands, but this flaw is small in comparison to the negative aspects of the Jabra Freespeak. The Logitech was very comfortable to wear, and the buttons were easy to access.

Score Total (Out of a possible maximum of 20):
Logitech: (14)
Jabra: (11)

PC Sales Up, As Dell Slows: Report Gartner

PC Sales Up As Dell's Growth SlowsWorldwide shipments of PCs rose by 10.3 percent in the first quarter, with global shipments increasing to 50.4 million units, up from the 45.7 million PCs shifted during the same period a year ago.

The research by Gartner Inc echoes the general trend reported by its competitor International Data Corp, which reported a slightly higher growth figure of 10.9 percent.

Market leader Dell, saw its worldwide growth rate slip below 20 percent for the first time in 10 quarters, as US companies shelled out less than expected on PCs.

Dell’s 13.7 percent growth rate was still enough, however, to inch up its market share to 16.9 percent from 16.4 percent, with the company continuing to grow faster than competitors and the market in general.

The lack of sales in the US was made up by increased sales in Europe, the Middle East and Asia, with small businesses in Western Europe being the biggest contributor to the boost in shipments in the EMEA region.

PC Sales Up As Dell's Growth SlowsThe report notes that lower vendor prices and the strong Euro to the dollar exchange rate helped open up small business wallets over Europe.

With US corporations appearing to be at the tail end of their usual four-year replacement cycle, the report speculates that sales probably won’t pickup dramatically until around 2008.

The vast bulk of PC sales in 2004 – 69 percent – were by corporations, educational institutions, small and midsize businesses and the government with consumers buying the rest.

Notebook sales globally continued to be very strong with customers tempting by falling prices.

PC Sales Up As Dell's Growth SlowsIn the US market – the biggest in the world – Apple shimmied up to fifth position, elbowing Toshiba down a place.

As we reported last week, Apple had a bumper year, with shipments rising by more than 45 percent, driven by iMac and PowerBook sales. This success is reflected in the company’s increased market share, up to 3.7 percent from 2.6 percent a year ago.

Dell remains the biggest PC vendor in the world followed by, Hewlett-Packard, IBM, Fujitsu/Fujitsu Siemens and Acer.

In the US market, the big boys are Dell, HP, Gateway, IBM and Apple.

Karine Paoli, research director for IDC’s Personal Computing group, took a very deep breath and delivered this exceptionally long sentence : “If 2004 has been a strong year for the PC market, boosted by a rebound in commercial investment and portable adoption across EMEA, and if growth is expected to be softer this year, 2005 will remain buoyant, and highlight key transitions which will shape the market beyond 2006 – expansion of broadband and digital entertainment in homes, while businesses will look increasingly at mobility and wireless as part of their overall IT strategies.”

Gartner
International Data Corp report