Long-lasting interactive TV and new media company, Two Way TV has just announced that Ingenious Media Active Capital Ltd (IMAC) have bought 84.3% of their shares – a controlling stake – which Two Way TV are reporting as costing “up to £5.34m.” This would value the company at approx £6.33m.
Two Way TV pioneered interactive TV in the UK, describing themselves as “a leading interactive TV production company,” supplying many of ITV’s red button services on major shows like X Factor and Dancing on Ice, as well as SMS premium text games on shows such as Love Island.
When we spoke to Two Way they said they were pleased to be working with Ingenious, particularly because of the other companies under Ingenious’ wing.
The investment will be used to expand its creative and production teams for interactive entertainment shows and open a new office in Los Angeles to target the rapidly emerging US market.
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