Cellular

Cellular related stories

ATI IMAGEON: Full Multimedia Phone Chips
ATI Technologies have introduced two new media processors, IMAGEON 2282 and IMAGEON 2182, offering a shovel load of ‘groundbreaking’ multimedia capabilities for mobile phones.
The company boasts that their mighty new chip can turn the ‘umble mobile phone into a high-resolution megapixel digital camera, a high-fidelity digital audio player and a digital camcorder with streaming video and video conferencing capabilities (tea-making features extra).
The IMAGEON processors are fully compliant with the 3GPP mobile media standards and capable of delivering high-levels of performance and quality independent of the host processor.
Ravi Gananathan, Senior Product Marketing Manager, Handheld Products Group, ATI Technologies Inc invites us to stick on our “visioneer” glasses:
“Just imagine the freedom of taking the functionality of your camcorder, MP3 player and digital still camera with you in a package that only weighs a few ounces.”
“The new IMAGEON processors from ATI combine advanced audio and video processing capabilities to turn mobile phones into mobile entertainment centers.”
The audio engine in the chip is a flexible and programmable beast, enabling CD-quality, 3D ring-tones along with high-quality stereo recording and playback in industry standard formats, including AMR, AAC, MP3, Real Audio, WMA and MIDI.
Meanwhile, the video engine enables a mobile digital video recorder/player and a 3 mega-pixel digital still camera, with the IMAGEON 2282 providing video streaming and video conferencing functionality with picture-in-picture support.
“The best camera is the one you have on hand to capture a memorable moment. That applies to all media devices,” enthused Gananathan. “Digital camcorders are the next killer application that carriers and consumers are looking for on mobile phones. The next generation IMAGEON powered mobile phones will allow users to be ready when they need to be – to snap a picture, record a movie or listen to music with no compromise on quality.”
ATI is promising ‘unparalleled visual quality and display features’ for the new chips with its ‘ATI’s PowerPlay’ power management technology claimed to offer the lowest power consumption at all levels of functionality.
The higher performance IMAGEON 2282 is targeted at the high mid-tier mobile phone segment while the IMAGEON 2182 targets the mainstream, low mid-tier segment.
Phones powered by the new IMAGEON processors are expected to ship later this year from leading handset manufacturers.
ATI IMAGEON
15 March, 2005
C-Flash Smart Phone Memory Cards Launched by Pretec – CeBIT 05
Announced at the CeBIT tradeshow, Pretec have introduced a new memory card format for smartphones, called the C-Flash cards.
Created as a rival to SanDisk’s TransFlash format, these fellas are absolutely tiny, with diminutive dimensions of just 0.7 inches by 0.5 inches by 0.04 inches (17 mm by 12 mm by 1.0 mm) – making them about the third of the volume of RS-MMC or miniSD cards.
Pretec C-Flash Cards will have support for SD/MMC and USB, and Pretec will also offer various adapters for C-Flash such as SD, miniSD, MMC, RS-MMC and USB.
This format will also have support for MU-Card, a specification from China lead by Mu-Card Alliance. C-Flash has been adopted as the next small form factor version of MU-Card (called MU-Flash).
Coming with built-in smart card (SIM card) support, these Lilliputian cards require less space for their memory card slots than rival formats – so could contribute to even smaller phones.
The trouble is, with a card this small, we could easily see it disappearing behind the back of the sofa, under a beer mat or being swallowed by the family guinea pig. And does the world really need yet another Memory Card Format?
C-Flash has also been submitted to the MMC Association to be considered as the next small form factor standard of MMC.
Pretec is currently sampling 128 MB C-Flash cards to major mobile phone makers, and 1 GB cards are expected to be available by the second quarter of this year. Mobile phones with C-Flash slots will be in the market this summer.
Pretec
15 March, 2005
Ikivo, Adobe In Mobile Content Deal
AB (formerly ZOOMON), has announced Ikivo Animator for Windows, a Mobile SVG software application for producing high-quality SVG Tiny animations.
Designed to work with the industry-standard Adobe Creative Suite, Ikivo Animator offers tools to let designers and developers rapidly design, animate, test, and deploy rich Mobile SVG content to mass-market devices.
“Adobe Creative Suite has revolutionized print and Web workflows and is now poised to have a similar impact in mobile content authoring,” said John Brennan, senior vice president of business development at Adobe.
“Designers have previously been hampered by the lack of visual design tools for authoring mobile SVG content. Working with Adobe, Ikivo is introducing an effective mobile content creation workflow based on Ikivo Animator and Adobe Creative Suite, enabling designers and developers to create extraordinary content for mobile distribution.”
Ikivo is hoping that their software will soon become an integral tool in a mobile designer’s armoury and we’ll all soon be grooving to Ikivo-created cray-zeee animations on our handsets.
SVG content created in Illustrator CS can be imported into Ikivo Animator where a set of tools will allow designers to move, scale, rotate, and change their attributes over time; embed interactivity; and output the finished animation in SVG Tiny.
In-between cappuccinos, designers can use the preview tools in Ikivo Animator to see how their work will look on different targeted mobile devices.
Designers can then incorporate their animated SVG Tiny graphics into XHTML pages or MMS presentations using GoLive CS.
This new workflow enables designers and developers to prepare animated SVG Tiny graphics, such as comics, infotainment, location-based services, maps, financial services, and – more than likely – really irritating cartoons for distribution to mobile consumers.
Ikivo CEO Stefan Elmstedt comments “Ikivo solutions are being used by major phone manufacturers, such as Siemens, Sony Ericsson, and network operators throughout the world. Now we are extending that value by partnering with Adobe to provide strategic mobile solutions.
The combination of Adobe’s design and publishing power and Ikivo’s unique Mobile SVG software applications create a fantastic push for overall support of Mobile SVG within the emerging market for 2D based mobile graphics.”
Ikivo Animator for Windows is available immediately with Ikivo Animator scheduled for release in the first quarter of 2005.
Ikivo
Adobe Creative Suite
SVG (w3.org)
11 March, 2005
Mobile Virus: MMS Spreads On Symbian
Symbian OS anti-virus specialist SimWorks, has announced that it has identified the first virus targeting the platform, that is capable of spreading itself via MMS messages.
The virus – named CommWarrior by SimWorks – uses MMS to send itself to any MMS compatible mobile phone, but will only infect phones based on Symbian OS platforms.
Multimedia Message Service (MMS) is a more advanced version of SMS messaging (aka ‘texting’) which allows users to send multimedia content – pictures, sounds and video – as well as applications and text via their handsets.
The virus affects Series 60 smartphones based on Symbian OS 6.1 or newer, such as the Nokia 3650, 6600 and 6630, but devices running on the UIQ platform, such as the Sony Ericsson P900/P910 and Motorola A925/A1000 are unaffected.
The CommWarrior virus works by scanning the infected phone’s address and periodically blasting out MMS messages to randomly selected contacts, including a copy of itself and one of several predefined text messages designed to encourage the recipient to install the application.
To add insult to injury, users will be punished financially by the virus, with MMS messages typically costing between $0.25 and $1.00 a pop.
With the virus doing its devilish work silently in the background, it could be some time before the user becomes aware of the potentially hundreds of MMS messages sent from their handset.
Not happy with trying to propagate via MMS, the sneaky CommWarrior virus also has another tool in its satanic armoury – it attempts to infect nearby devices by means of Bluetooth.
According to SimWorks, CommWarrior is the first mobile virus to use such a low-down, two-pronged distribution strategy, which may allow much faster and more geographically widespread infection of vulnerable devices.
The good news is that like previous Symbian OS-targeted viruses, users are still required to accept the installation of the virus whether receiving it via Bluetooth or MMS.
The traditional problems of MMS interoperability amongst mobile network operators could also play a part in slowing the spread of the virus.
But before you all start staring at your mobiles in fear, it should be stated that we don’t know anyone affected by this virus and there’s more than a few cynical voices out there suggesting that that anti-virus software companies are prone to exaggerate the threat in an attempt to shift more products. As if! (cough)
SimWorks
Symbian
8 March, 2005
DVB-H: Mobile TV Pilot Begins In Finland
Finnish telecommunications equipment giant Nokia has announced a mobile television pilot, bringing live television broadcasts to mobile devices, starting in Finland today.
The pilot is a result of a collaboration between Digita, Elisa, MTV, Nelonen, Nokia, Sonera, YLE (The Finnish Broadcasting Company) and Nokia.
The project tests mobile TV services and consumer experiences, as well as the underlying technology, with 500 users taking part in the trials around the Helsinki capital region.
This trial follows on from a smaller test in Finland in late 2004, where Nokia learned that people liked watching mobile TV just about everywhere – on the move, in work, in pubs/cafes and at home – with news, weather, sports, entertainment and drama and comedy series proving popular.
This new trial employs a selection of Sonera and Elisa mobile phone customers, using specially equipped Nokia 7710 smartphones capable of receiving mobile TV and radio broadcasts.
The Nokia smartphone also enables direct links to the Internet for access to background information on TV programs or sports results, with access to a host of channels including MTV, YLE and Nelonen, CNN, BBC World, Euronews, Eurosport, ViVa Plus and Fashion TV.
Putting together this service has involved the cooperation of several companies, with Elisa and Sonera being responsible for customer service, invoicing and connections to the new interactive supplementary services.
Digita – who designed and built the digital TV network needed for the distribution of mobile TV services – will be responsible for managing the network, while Nokia will develop the mobile TV service management and smartphones that can receive mobile TV broadcasts.
The mobile TV test uses IP Datacasting (IPDC), which conforms with the DVB-H standard.
At the end of 2004, the European Telecommunications Standards Institute (ETSI) adopted DVB-H as the standard for European mobile television services, enabling the simultaneous transmission of several television, radio and video channels to mobile devices.
The pilot continues until 20 June 2005. We’re already salivating at the prospect of being able to sit in the pub and get all-interactive with the football action!
Nokia
8 March, 2005
3G Networks Still Missing Compelling Content – Pt 1
After a shaky start, the 3G bandwagon is finally starting to roll with 20 million 3G phones sold last year and shedloads of new funky, feature-packed phones on the way.
As more people buy into the 3G lifestyle, the demand for quality content rises, with network owners scrambling to produce competition-crushing downloads. Broadcast magazine has a thorough report by Peter Keighron into this subject (reg.req.), which finds that there still something missing in the content area.
“Content is not as compelling as it ought to be,” says BBC Broadcast head of business development Tanya Price, “it doesn’t seem to be translating with the splash it ought to be.”
What the business is crying out for is new ideas. Fun ideas. Fab ideas. In fact, any idea will do, just so long as it keeps people reaching for the ‘download now’ key.
“We’re very much at the foothills regarding content on mobiles,” says Price. “Now we’re going to have to be a bit more experimental and different. The network owners are looking for something that pushes the boundaries a bit more and gives them more of a reason to develop content off the back of existing [brands] or to think about commissioning new content.”
In a land noted for its creative industries, it may seem unusual that 3G phones aren’t buzzing with creative ideas and cutting edge content, but it seems that the problem lies with the industry itself.
The mobile industry is run by the phone manufacturers and, most importantly, the big five UK network owners – 3, Orange, O2, T-Mobile and Vodafone.
These are the fellas who commission mobile content and they’ve got two aims in mind: drive up sales of their phones and get more subscriptions to their network.
Right now, they’re not interested in arty-farty experimental stuff, out-there comedy or ‘genre-challenging’ downloads: they want straight down-the-line popular content that will shift phones and entice new subscribers by the bucketload.
And if that wasn’t limiting enough for Hoxton-fin toting ‘creatives’ (Nathan Barley anyone?), the network controllers all want content exclusive to their own network.
As a result, commissioning editors have to come up with stuff that not only pleases the marketing department, but, fits in with the company’s rigid marketing and product strategy.
The end result is a predictable but unit-shifting fare of footie, ringtones, horoscopes, weather and the like.
But amongst all the corporate drudge, there are signs that some innovation is coming to the 3G platform, with the network owners showing an interest in something that utilizes the potential of the platform.
We’ll be exploring the developments in the next part of this feature.
4 March, 2005
Frontier Silicon Raises $28m For DAB And Mobile TV Chip Tech
Frontier Silicon, the British company that makes chips for mobile digital television and digital radio products, has completed it US$28 million (€21m/£14.5m) investment round funding.
Irish venture capital firm ACT led the US$28 million investment in Frontier Silicon, with other participants in the venture funding round being Apax Partners, AltaBerkeley Venture Partners, Quilvest and Bluerun Ventures (formerly known as Nokia Venture Partners).
Frontier Silicon has developed two new products, the Apollo chip and Kino chip, which allow mobile phones to receive and record television programmes on their mobile phones, electronic organisers or MP3 players.
Anthony Sethill, founder and chief executive of Frontier Silicon, said that the money raised would be used for product development and marketing purposes.
He boldly predicted that half of all mobile phones would be capable of receiving television programmes within a year or so at an additional cost to the user of under $50 (€37/£26).
Frontier Silicon currently employs 60 people between its English, Hong Kong and Chinese operations and boasted a turnover of more than $30 million (€22.7m/£15.6m) in 2004.
“This latest investment allows us to aggressively target and drive market share in the emerging mobile digital television market in the same way that we have established our chips in over 70 percent of DAB digital radios,” said Anthony Sethill.
Frontier Silicon produces chips for DAB digital radios, with its customers including such industry heavyweights as Bang & Olufsen, Grundig, Hitachi, Philips and Samsung.
The company also delivered the world’s first complete system-on-chip designs for DAB digital radio as well as the world’s first Combined Digital TV and Radio Chip.
Frontier Silicon
1 March, 2005
Sony Ericsson W800: Walkman Phone Launched
When Sony start slapping the world famous Walkman mobile music brand on their products, you know that they mean business, and their new Sony Ericsson W800 has been proudly trumpeted as the first mobile phone to combine a high-quality digital music player and a 2 Megapixel camera.
The W800 will come equipped with a two-megapixel camera, GPRS data access and a digital music player compatible with MP3 and AAC music file formats. As is the case with several comparable music phones, song playback can be paused as users take phone calls.
The music player is operated with a Direct Music button that plays, pauses and stops tracks. Conveniently, the player and phone can be used independently of each other, so that users can still playback tunes when on a flight, for example.
Some music fans may be dismayed to see Sony resolutely sticking to their proprietary Memory Stick Duo, with the phone being supplied with a 512MB memory card, enough storage for around 150 music tracks, or 10-12 full length CDs.
Pundits expect the initial focus being on consumers shifting their CDs onto the device, with Sony expected to announce the ability for consumers to download tracks from “open standards music services” later in the year.
Steve Walker, Sony Ericsson head of product marketing has described the move to the phone-as-music-player as “a new lifestyle behaviour” (whatever that means) and suggested vendors will have to start finding new ways of describing multimedia mobiles.
Sadly, we’re going to have to wait a while before we can start adjusting our lifestyle behaviour – the release of the Sony Ericsson W800 is not scheduled until the third quarter of 2005
The mobile music market is growing exponentially, with Juniper Research calculating the music download and ring tones market to generate a whopping great US$9.3bn (€7.05bn/£4.8bn) globally by 2009.
It doesn’t take a genius to work out that the Sony Ericsson W800 is another step in the accelerating convergence between phones and multimedia devices, and we wonder how long it will be before someone brings out an iPod-type device integrated with a phone, video player and high res camera (an ‘iPodPictureVideoPhone, if you will!).
We’d like one just as soon as you’re ready, techies!
Sony Ericsson
1 March, 2005
Google Movie Search Born
A handy Google search feature went live this week that lets users find showtimes at nearby movie theatres using either their computer or mobile phones and other wireless devices that use short-message services.
The service is available from any Google search box or via SMS.
So a movie hungry visitor to New York could enter their zip code in this search phrase “movie: 10122” to get a listing of what’s playing and when at theatres in their area. If they’re looking for a specific film, typing in, for example, ‘Vera Drake in 10122′ will provide local listings and show times.
The new feature also provides information such as theatre locations and reviews, and enables users to search for movies by title, plot or genre, sortable by movie or cinema.
Other possible searches can help with recommendations or simply refresh fans’ memories (or settle late night arguments).
A query such as “movie: lick my love pump” would return with “This Is Spinal Tap (1984)”, or searching on “movie: great fights” would provide a list of films featuring lots of fabulous punch-ups. And before you ask, yes, it works for naughty words too.
The search results come with a star rating, calculated on an aggregate of online reviews, and links to critics’ reviews.
“We’ll expect more traffic flow overall in movie names,” said Marissa Mayer, Google’s director of consumer Web products. She said increased inventory will increase bidding. “We’re basically creating a new market for AdWords.”
In addition to film studios, Google expects marketing interest from video and DVD distribution companies such as Netflix, Blockbuster Online and Amazon.com, and from marketers of celebrity wallpaper, mobile ringtones and other such money-spinning merchandise.
This latest service ups the stakes in the ongoing bunfight between Google, Yahoo – and recently MSN search – as they battle to provide the most comprehensive set of Web search tools – and get a slice of fast-growing advertising revenues.
Google
24 February, 2005
Robert Clark Photo Trip Sponsored by Sony Ericcson: PR Own Goal?
We know that camera phones are getting better and that the Ericsson S710a Camera Phone has a better one than most, but this over-excited PR bonanza from Sony has rubbed us up the wrong way.
Here’s the story: Sony have waved enough bags of gold at award-winning photographer Robert Clark to entice him to trudge across North America capturing “spontaneous” pictures through the viewfinder of a Sony Ericsson S710a camera.
Now, you may think getting a top photographer to go around taking pictures and then slapping them up on a Web site is fairly unspectacular stuff, but Sony’s press department clearly doesn’t agree.
“A New Era of Digital Photography Begins Today” screams their hyperbolic announcement, “Join Robert Clark as He Travels Across North America, Spontaneously Discovering Life as It Happens”.
We’re not quite sure what ‘Spontaneously Discovering Life as It Happens’ entails. Maybe he’ll be stumbling across new life forms with every step or be in a constant state of astonished delight as wonderful creatures ‘spontaneously’ appear before his eyes.
Mind you, this Clark fella appears equally keen to join in the mutual PR lathering:
“It is truly exciting to have the opportunity to undertake such a prolific journey across North America, and have the opportunity to capture the people, places and things that make this country unique,” purred Robert Clark.
“The camera phone is revolutionising how we see the world, allowing us to capture intimate moments more spontaneously than ever before. This tour aims to be a defining moment in the era of digital photography – elements of American life all captured with a high performance Sony Ericsson camera phone.”
Quick as a flash, Sony’s Vice President of Marketing for Sony Ericsson, Frances Britchford, was on hand to further inflate the wild claims being made for this blatant publicity stunt:
“The Image America tour, and our partnership with the very talented Robert Clark, provides a unique opportunity to capture the essence of the United States and Canada through something that most of us now consider essential to our lives – the cell phone”.
And just when you thought he couldn’t get any further carried away, he rolls out this spectacular piece of convoluted PR guff:
“For experienced photographers or true photo novices, the S710a is the perfect tool to capture life’s moments as they happen.”
Now we like the Sony Ericsson S710a phone. It’s a great phone.
In fact, it’s a nicely designed, well specified, fully featured smart-phone with an above average camera that is fine for taking holiday snaps and photographs of your mates getting drunk. And that’s about it.
It is not – and never will be – “the perfect tool for professional photographers”.
With a resolution of just 1.3 megapixels it sits near the bottom of the pile of even the cheapest digital cameras, so the only professional photographers likely to be using this camera are the ones being sponsored by Sony.
Despite the ludicrous blurb, it’s a fairly safe bet that Clark will produce a fine set of pictures that will put almost all camera phone photographers to shame.
No doubt his years of experience producing work for esteemed magazines like National Geographic and Sports Illustrated will get the very best out of the Sony phone and the ‘commemorative book’ he’s knocking out at the end of his tour will be a fine looking thing (although the cynical amongst us wonder how much pre-publishing Photoshoppery will go on behind the scenes).
For consumers looking for a handy camera/phone combination capable of producing reasonable quality 6″ x 4″ prints, the Sony Ericsson S710a is a fine choice. Professional photographers should, however, look elsewhere.
Sony Ericsson S710a photos
Robert Clark at American PHOTO
Sony Ericsson Image America
Sony Ericsson
23 February, 2005