SGH-Z300: Samsung Announces Music Phone

SGH-Z300: Samsung Announces Music PhoneThe mobile world domination plans by the white cat-stroking mastermind at Samsung continues apace with the news of yet another new phone from the Korean giants.

Hell bent on filling every pocket on the planet with their products, the prolific phone producer has sent out swarms of smart phones, 3G phones, swivel phones, slider phones and MP3 phones.

With a strategy dictating that every possible consumer should find something for them in their colossal products range, Samsung’s scientists were quickly despatched to their laboratories after someone spotted a niche unfulfilled: the 3G music phone!

Immediately, great brains went to work and before long the new flip-tastic SGH-Z300 was born.

Seen at CeBIT 2005 earlier this year, Samsung have announced a June release date for their SGH-Z300 phone, described as a “classically designed, clamshell handset with a range of music, camera and video features.”

SGH-Z300: Samsung Announces Music PhonePetite in size yet delivering a surprisingly hefty sonic whack, Samsung’s wee 3G phone incorporates dual stereo speakers for its MP3/AAC/AAC+ audio player, with a healthy 50MB of internal memory for song storage.

The 89 x 47 x 26 mm handset sports a sizeable 262K colour TFT Samsung screen with the whole caboodle weighing in at a handbag-untroubling 110g.

Because Da Kidz are, like, down with multimedia, Samsung have kitted the handset out with dual lenses – one 1.3 Megapixel and the other 0.3 Megapixel – offering video calls, still photography and video recording.

User reports say that the viewfinder isn’t exactly the fastest kid on the block, but it seems an acceptable compromise considering the wealth of functionality on offer.

The comfortably large keyboard glows with a de rigueur blue backlight, and there’s an intuitive circular navipad above the number keys.

SGH-Z300: Samsung Announces Music PhoneBasic Web browsing is taken care of with a WAP 2.0-enabled micro-browser also present, and the handset offers support for J2ME MIDP 2.0.

Samsung earn a big gold star for using a mini USB connector (instead of the usual proprietary solution that comes with most handsets), but this is quickly ripped out of the book and replaced with a silver star for their decision to use the highly unpopular TransFlash memory card format.

The SGH-Z300 is due out this June in Europe, and will offer GSM tri-band 900/1800/1900 MHz and WCDMA 2100 MHz connectivity.

Pricing has yet to be announced.

Samsung

Vodafone 7100v Blackberry Review

Blackberry 7100v ReviewBeing a self-professed gadget lover, I tend to get new toys as they come out. One particular gadget, however, escaped my grasp: I’d heard about it – all about how it was the oh-so-great new fashion for business users, and about how it was transforming people’s lives (and phone bills too as it happens). You might already have guessed what it is that I’m talking about: The Blackberry.

Introduction
Blackberry is an invention of a company called Research In Motion (RIM), and its primary function is to provide email while you are on the go – as soon as someone sends you an email, it is received into your hand, and you can reply too.

It enables SMS-style communications, albeit with someone using e-mail. The cost advantages are obvious to this form of communication: In the UK, an SMS can cost up to 12p, whereas the bandwidth for sending a similar-length email costs around 1p, depending on the service provider used.

Having e-mail on the move is also the first step to a mobile office, freeing you from the confines of a desk, and allowing you to receive and reply to emails when and where you want. Of course, the Blackberry also integrates seamlessly with office extension numbers and text messaging to provide the full mobile office experience.

Previously, Blackberrys tended to be reserved for executives of large companies, as an expensive Blackberry Enterprise Server was required. This made Blackberrys something that the general public couldn’t afford to implement. To fill this gap, RIM started to offer a Web-based service, that collected emails from a number of ‘normal’ (POP3) email accounts.

Blackberry 7100v ReviewBlackberry and Nokia 6630 side-by-side (Blackberry on the right)

While standard Blackberrys have been singularly focused on business user, the 7100 range has been designed for owners of small businesses and individuals to use the Web-based service.

The 7100 sold to a number of mobile phone companies around the world. In the UK it’s called the 7100v, the v signifying it’s been licensed by Vodafone UK. It’s has a different case and final letter in Germany – the 7100t,for Deutsche Telecom.

When I was first contacted about possibly reviewing the Blackberry 7100v, I wasn’t sure exactly what to expect: I had never even played with one before. When, a few days later, a package arrived in the post, I unwrapped it in some haste to find a surprisingly small phone lying in front of me.

I’d assumed that Blackberrys were very large, chunky machines, and thus I was surprised to have a phone that was marginally smaller and lighter than the phone that I currently use (Sony Ericsson P910i)!

Blackberry 7100v ReviewKeyboard
If anything had caused concern to me, it was the keyboard. Whereas the ‘nornal’ Blackberry has a full QWERTY keyboard, the 7100 has half the number of keys.

Arranged in 5 rows of buttons, it has two letters of the alphabet on each button in a layout similar to QWERTY.

It was unclear if there was going to be any way to adjust to it. Clearly QWERTY is second nature, as is type messages on a mobile phone using T9, but getting used to a new keyboard?

Initially, typing on the 7100’s keyboard actually hurt my head, as your brain is screaming T9 key position to you, but you have to treat it as a QWERTY with half the number of keys.

It is however soon mastered after a few hours of practice, making it is possible to get about half of your normal typing rate on a standard QWERTY keyboard, something which I find impossible with a T9 keypad.

The upper characters on each key (numbers 0-9 and the ? and ! key etc.) are used by tapping them in conjunction with the ALT key, located at the bottom left hand corner of the keypad.

The only disadvantage to having this style of keypad as opposed to a standard T9 one was that it was almost impossible to use one-handed, something which T9 was very good at. This means that it is impossible to fire off a quick text (“Will be late”) while in the car or, in my case, riding a bike. I found this quite annoying, as it meant stopping just to write a quick message, something which isn’t always a viable option. This coupled with the Blackberry’s lack of voice-dialing features shows that it isn’t really intended to be used whilst doing other activities, and thus one must devote full attention to the device when using it for anything more than a simple voice call.

Blackberry 7100v ReviewScroll wheel
Considering that my review model arrived without a manual, you can likely understand my initial total confusion as to how to operate the phone. After about 5 minutes of stabbing buttons and eventually finding the right one to turn it on, I found the small scroll wheel on the side of the phone (see picture above).

This scroll wheel is how you navigate around almost the entire phone. The scroll wheel can be scrolled upwards, downwards and pushed in to select items. To go back a menu level, the escape key, just below it, is used (again, image above).

For those who are not used to a scroll wheel, it may initially feel a bit strange, but within a short while you’ll be wondering how you ever managed without one. Indeed using a handset without one feels clumsy.

It’s also worth mentioning that with the wheel in on the right side of the phone, you may not thing this phone if for the left-handed. I can confirm that left-handers should find no difficulty using this handset, with the only time it may be noticeable is when you need to scroll down long lists, where the dexterity of the thumb would come in useful.

The two further sections of this review; In Everyday use; and focus on its email; Calendar; & Phone are also available, as is a seperate piece focusing on syncing a 7100 with a Mac.

Mobile TV Launches on Orange UK 3G

Mobile TV Launches on Orange UK 3GOrange has become the first UK provider to offer live television channels to its customers’ handsets.

Available exclusively to UK-based Orange 3G customers, the service will give customers access to nine channels, including ITN News, CNN, Cartoon Network, Extreme Sports, as well as dedicated Big Brother and Celebrity Love Island channels.

Mobile TV is seen as the latest hot potato in the telecoms world, with the service enabled by the DVB-H broadcast transmission standard – a digital TV technology that offers low battery consumption and robust reception.

With their announcement of a UK service, Orange have jumped the gun on rivals o2, who are still experimenting with Mobile TV trials in the Oxford area.

Mobile TV Launches on Orange UK 3GOrange are already broadcasting 23 TV channels over mobile phones in France, along with other European networks selling selected live TV via 3G network streaming.

“This is truly a service where 3G comes into its own. We don’t expect people to watch for hours at a time but to dip in and out,” beamed Julian Diment, head of commercial and brand partnerships at Orange.

Not surprisingly, 3G operators – who collectively shelled out £22.5bn for the networks – are extremely hopeful that mobile TV will prove an alluring attraction for consumers to sign up for their flagging service.

Keen to milk the franchise for every last penny, there are a slew of interminable reality TV show tie-ins lurking around the corner.

For the terminally sad, Channel 4 will provide live 24-hour streaming from the Big Brother house during the next series, which is launched next month.

Mobile TV Launches on Orange UK 3GWe can’t imagine any circumstances where we’d consider paying to watch barrel-scraping Celebrity Love Island program on a mobile, but someone clearly thinks that a dire mobile channel based on the show will be a hit.

Orange’s service launches next Monday and will initially only be available on the Nokia 6680 from Orange.

Subscriptions are charged at £10 (~US$18.3 ~€14.5) a month on top of regular bills. Orange

3 Launches UK’s First Mobile Blogging Service

3 Launches UK's First Mobile Blogging ServiceUK video mobile network, 3, has announced the first mobile blogging service, letting their 3 million customers share mugshots, arty scenes and video clips captured on their video mobile via the Web.

The service, called ‘My Gallery’, integrates 3G technology and Web blogging, with pictures or videos sent from a video mobile instantly published to a customer’s unique Web site, hosted by Yospace’s Media Community Platform.

Customers can choose to share their images with everyone or maintain an ‘invite-only’ blog for friends and family. Visitors to the sites will also be able to interactively “blog” their feedback.

Earlier this month, David Springall, CTO and founder of Yospace excitedly spoke about his own product: “MMS has yet to reach its full potential. Users need a compelling reason to start sending MMS and blogging is this year’s new media phenomenon. By fusing the two, we have created what we think will be the next major communication revolution. We’ve seen mobile phones, email, instant messenger and blogging. Now it’s time to say hello to mobile blogging.”

3 Launches UK's First Mobile Blogging ServiceGraeme Oxby, Marketing Director of 3 was also big on the idea: “Video mobile technology is all about immediacy, whether it’s downloading the latest music video on the move or being the first to share the breaking news from Big Brother with your friends. With My Gallery, you can share your antics straight away with your friends and family without being tied to a PC.”

The service – exclusive to 3 customers – also lets users upload pictures from their home computer, manage their content and invite chums to visit. Each blog can contain up to 10MB of pics and clips

“3’s My Gallery is set to transform blogging from a ‘geeky’ hobby to a mainstream communication method. The immediacy of this type of web publishing means that people can comment instantly as it happens, on the move” added David Springall of YoSpace.

3 Launches UK's First Mobile Blogging ServiceThe procedure for 3 customers to set up a My Gallery site is straightforward enough: users simply send a picture or video message to “3333” (this will be charged at a standard rate) and they’ll then be sent a password via SMS to manage their blog site.

Blogging remains a boom industry with analysts Technorati calculating that the number of blogs in existence has doubled every five and a half months for the last 18 months.

With nearly 5 million blogs now estimated to be online, 3’s new service may prove a winner with consumers.

3 My Gallery
YoSpace

It’s all Gone Pete Tong: First Advert on UK 3G Mobiles

It's all Gone Pete Tong: First Advert on UK 3G MobilesUK’s first video mobile network, 3, has announced the first advert to be broadcast over a 3G service.

The 30 second advert promotes a new cinema release and is the result of a video mobile marketing agreement between 3, mobile marketing services provider Flytxt and RedBus Film Distribution.

3’s customers will be able to download a trailer of the new British cult film “It’s all Gone Pete Tong” – a Toronto film festival award-winner – released in UK cinemas on 26 May.

Notably, this is the first time that 3G has been introduced into the traditional marketing blitz of TV, online and print media, and may well prove a precursor to future advertising campaigns.

It's all Gone Pete Tong: First Advert on UK 3G MobilesThe clip will be launched in mid-May and made available via ‘Today on 3’, with the first 100,000 customers able to download the clip for nowt.

Viewers will be able to view clips from the “hilarious” comedy, and obtain information about the film, the plot and its stars.

Gareth Jones, COO, 3 energised: “This is a very exciting development; advertisers now have a new and targeted visual medium with which to reach consumers.

As the UK’s largest video mobile operator, we know what our customers enjoy watching over 3G, we also know the profile of our customers, this means that adverts or paid-for content can be tailored and relevant, so the consumer wins too.”

It's all Gone Pete Tong: First Advert on UK 3G MobilesPamir Gelenbe, co-founder and Director of Corporate Development, Flytxt was equally chuffed: “We’re delighted to be working with 3, the UK’s leading 3G network on such an innovative approach to mobile marketing and advertising. The advantage for brand owners is that mobile marketing combines the wide reach of TV with the precision of DM and the tracking potential of the Internet. ”

“It’s All Gone Pete Tong” examines the life of superstar DJ Frank Wilde and has been praised as ‘Sharp, funny and mind-blowingly good’ by those connoisseurs of taste, The Sun TV Mag.

We’re always up for a bit of free content when we get to choose to download it or not, but the cynics amongst us can’t help suspecting that mobile advertisers might become a little more aggressive in the future, with ‘promotions’ rapidly turning into mobile spam…

3 (UK)
It’s All Gone Pete Tong

Strategy Analytics: Nokia 6680 ‘Best’ 3G WCDMA Device

Nokia 6680 Awarded 'Best In Class' 3G WCDMA DeviceThe Nokia 6680 imaging smartphone has been declared the new ‘Best in Class’ 3G device according to a report by Strategy Analytics.

Four of the best 3G devices currently available in Western European were put under the microscope by Strategy Analytics’ Advanced Wireless Laboratory (AWL) panels in London, UK and Milan, Italy.

All of the phones were assessed on four categories: Video Features, User Interface & Input, Display, and Style/Design, with the Nokia reigning supreme in two categories, Display and Style/Design, as well as registering a joint highest score for User Interface.

When the white-coated, clipboard-toting boffins had finished tallying up the scores, the Nokia 6680 was also the only device to score above the mean score across all four categories.

The 6680 achieved a composite mean rating of 73, compared with 71 for the Sony Ericsson V800, 69 for the Motorola E1000 and 64 for the NEC e338.

Nokia 6680 Awarded 'Best In Class' 3G WCDMA DeviceThe report noted strong deviations (oo-er!) in the results of these evaluations by gender with the lay-deees preferring the Sony Ericsson and NEC devices, whereas the geezers exhibited a strong preference for the Nokia and Motorola handsets.

“This acknowledgment underscores Nokia’s leadership in 3G devices,” purred Joe Coles, Director of imaging product marketing at Nokia. “The Nokia 6680 is an example of an engineering masterpiece that offers very sophisticated technology combined with ease of use and extremely desirable design. Devices like it pave the way for transforming the way people live, work, play and communicate.”

The Nokia scored particularly well in the Style/Design category, with 98% of participants nominating the phone as the ‘coolest’.

Users were also mightily impressed with the clarity, resolution and brightness of the Nokia 6680 smartphone’s display.

The phone’s User Interface and menu system was considered “logical and easy to use” by the majority of users, with the smartphone scoring highest in the exciting sounding categories of ‘Configuration and Usability of Hot-Buttons’ and ‘Ease of switching between text options’ (who dreams these things up?).

Kevin Nolan, Director of Strategy Analytics’ Advanced Wireless Laboratory commented: “As handset manufacturers compete to launch compelling devices that will meet the demands of the advanced buyers who will drive multimedia content consumption across 3G networks, the Nokia 6680 has set a new standard for performance in terms of usability and device size and style.”

Nokia 6680 Awarded 'Best In Class' 3G WCDMA DeviceAs we announced in March, the Nokia 6680 imaging smartphone comes with a shedload of features including two integrated cameras, a flash, the Nokia XpressPrint printing solution, an active slide for easy camera activation and a bright screen of up to 262,144 colours.

All the vogue Smartphone features are present and correct, with the Nokia sporting an organiser, video streaming, Internet browser, email and 3G-enabled services, such as two-way video calling and video sharing.

As competing handset manufacturers try to catch the eye of consumers by ramping up the gizmos and widgets, it’s important that the phones remain easy to use.

Nokia have acquired a well earned reputation for the simplicity of their interfaces and this writer still rues the day he moved from his Nokia phone to a fiddly-tastic Sony Ericsson.

Strategy Analytics
Nokia 6680

3 Get Granada’s Celebrity Wrestling TV Footage To Mobiles

3 Get Granada's Celebrity Wrestling TV Footage To MobilesUK third-generation mobile phone network 3, have teamed up with TV production and distribution company Granada to bring the popular ITV show, Celebrity Wrestling, to video mobiles for the first time.

(Note to readers unacquainted with this particular TV show: it’s a series of dreadful wrestling matches featuring barrel-scraping Z-List ‘celebrities’ desperately seeking tabloid fame).

The new agreement will give 3 network users access to the show’s ‘highlights’ with the added ‘bonus’ of backstage outtakes.

3 Get Granada's Celebrity Wrestling TV Footage To MobilesGareth Jones, COO of 3 thinks the idea is a whoop-de-do winner: “TV shows like this are ideal for our ‘Today on 3’ service, we’re tapping into programmes that we know our customers really enjoy and we’re providing it to them in bite-size chunks on 3.”

Building up to a crescendo of celebrity-fuelled excitement, Jonesy went on: “Our customers are watching Celebrity Wrestling at home on TV, reading about it in the newspapers and through this new agreement with Granada, they can now watch the highlights on 3.”

Katrina Moran, Granada Interactive lined up for a synergistic snog: “We’re excited to be working with 3 and delighted to see Celebrity Wrestling proving so popular on 3’s video mobile network. We know Celebrity Wrestling fans won’t want to miss any of the action, with 3 they can watch their favourite moments on the move and even get the backstage uncut action too.”

3 Get Granada's Celebrity Wrestling TV Footage To MobilesLord knows who would want to fork out for this dreadful tack, but Granada will be supplying around sixty video clips to 3 customers over the course of the eight week series, with the clips charged at 50p each (or included within add-on packages).

Why anyone would want to fork out to view the cray-zeeee backstage antics of a load of stretching-the-definition-of-the-word ‘celebrities’ on a mobile screen sure beats us, but it provide ample proof of the old adage; ‘where there’s muck, there’s brass’.

Celebrity Wrestling
Granada TV

Treo 650 Smartphone: UK PalmOne Launch

Treo 650 Smartphone: UK LaunchPalmOne has formally launched its Treo 650 in the UK – more than six months after jammy Americans got their mitts on the keenly anticipated smartphone.

We’re not quite sure what ‘formally launched’ means, because there’s still no UK telecom networks offering them and you can’t officially buy them anywhere.

There was, however, a man from Orange at the press launch, wildly enthusing about the Treo’s capabilities. When pushed for an actual, real-life release date on the Orange network, the best we could get out of him was “Soon.”

It’s all rather frustrating because the presentation had thoroughly whetted our appetite for the Treo.

The updated version of the hugely successful Treo 600 offers a higher-resolution 320×320, 65,000-colour screen, a removable battery, 312MHz Intel XScale PXA270 processor, 32MB of Flash memory (21MB available to the user), Palm OS 5.4 ‘Garnet’, an enhanced VGA digicam and – finally – Bluetooth.

Treo 650 Smartphone: UK LaunchThe handset includes useful quad-band GSM/GPRS connectivity for voice and data, with the bundled VersaMail email application supporting a single Microsoft Exchange Server 2003 ActiveSync account and multiple IMAP and POP accounts.

Anyone who’s ever battled with the complexities of hooking up email services on a mobile will appreciate the mass of preloaded server settings for local ISPs and other email providers built into the Treo. So long as your ISP is listed, setting up a new account takes a matter of seconds.

One thing noticeable by its absence was WiFi. Although palmOne offers an optional WiFi SDIO card for some of its Tungsten PDAs, it currently doesn’t work with the Treo 650.

I asked François Bornibus, vice president for palmOne EMEA, about this oversight, and was told that “drivers were being written” for the Treo, although he couldn’t give me a definite release date.

He also said that a Treo with a fully integrated WiFi “was on the roadmap”, although he wasn’t mindful of giving me a peek at this map.

Treo 650 Smartphone: UK LaunchEven with WiFi, Treo users will still be missing out on the killer VoIP application, Skype, so I asked if there were any plans to introduce a version for the Palm platform.

With a Gallic shrug, Bornibus suggested that it would be up to Skype themselves.

(PalmOne’s Senior Systems Engineer, John Walker, later told me that the current WiFi SDIO Card doesn’t have VoIP functionality anyway, so Treo users can forget all about joining in with the VoIP revolution for a while.)

Finally, I told Bornibus about the countless rumours of a windows-based Treo (sometimes called the Treo 670) that had been circulating around the Internet and asked him if there was such a device in the pipeline.

With an enigmatic smile, he answered, “Anything is possible” – make what you will of that!

Treo 650 Smartphone: UK LaunchDespite attending an official product launch, I left none the wiser as to when the Treo will actually be available or what other network carriers (apart from Orange) will be offering the phone. Naturally, there wasn’t a peep about pricing plans either.

Despite the somewhat UK shambolic release timetable, reviews across the Atlantic have generally been very enthusiastic, and as soon as we finally get our grubby mitts on a Treo, we’ll be posting up a full review.

Treo 650

Nokia N91, N90, N70: Nseries Mobile Multimedia Handsets

Nokia Release Nseries Mobile Multimedia HandsetsNokia has launched three new Nseries mobile multimedia handsets, capable of taking print-quality pictures, playing MP3s, reading e-mail, browsing the Web sites and viewing mobile TV.

They might sound like a collection of night buses, but Nokia’s N90, N91 and N70 phones could represent a major step forward in multimedia mobile convergence.

“This next step in digital convergence brings together mobile devices, Internet content, still and video cameras, music, email and much more. Nokia Nseries devices share similar design traits as mobile phones, but they are actually powerful pocketable computers with a comprehensive set of multimedia features,” said Anssi Vanjoki, Executive Vice President, Multimedia, Nokia.

Nokia N91

The Nokia N91 multimedia handset looks to be facing up to Apple’s iPod, offering a two megapixel camera, Bluetooth and a 4-gigabyte hard disk, (capable of storing up to 3,000 CD-quality songs) inside its natty stainless steel case.

Serving up to 12.5 hours of sound via the included remote-control headset, the Nokia N91 supports a wide range of digital music formats including MP3, M4A, AAC and WMA.

Playback is made easy with dedicated music keys on the phone’s face, which slides down to reveal the phone keypad.

“The Nokia N91 delivers both a fantastic music experience and cutting-edge phone features,” purred Jonas Geust, Vice President, Music at Nokia. “What sets the Nokia N91 apart is the fact that it is always connected – you can download new music while on the move, add it to your favourite playlist and then share your playlist with friends. It’s truly the world’s best mobile connected jukebox.”

Nokia Release Nseries Mobile Multimedia HandsetsNokia N90

The N90 features a twister-tastic, rotating camera barrel which fires up the phone’s 2 megapixel camera (with Carl Zeiss lens), offering autofocus, an integrated flash and 20x digital zoom.

The tri-band phone’s main display has a 352 x 416 pixel screen (262,144 colours), with a secondary 128 x 128 pixels display on the front.

With its pioneering multi-hinge twist-and-shoot design, we have brought ease-of-use and high quality photography into mobile telephony,” enthused Juha Putkiranta, senior vice president of multimedia imaging at Nokia.

Using the main screen as a viewfinder, the N90 can capture high quality video in MP4 format, with a 8x digital zoom.

Nokia Release Nseries Mobile Multimedia HandsetsImages, videos and sound can be stored on the phone’s internal 31 MB memory or on the supplied 64 MB RS-MMC

The 3G-enabled N90 is expected to be the first to hit the market this summer, with a suggested retail price for the N90 is €700 (~US$909 ~£474),

Nokia N70

Finally, the 3G-enabled Nokia N70 once again features a 2 megapixel camera, flash and front camera for video calling, with a FM radio, a digital music player and new 3D games.

The camera is activated by a rear sliding cover, with a range of capture scene settings available, including Scenery, Portrait, Night, and Sports.

Nokia Release Nseries Mobile Multimedia HandsetsJoe Coles, Director of imaging product marketing at Nokia, stressed the consumer demand for camera-enabled mobiles: “The number one reason why people today purchase new handsets is the camera. Indeed, we foresee that by the end of 2005, over half a billion people worldwide will own a camera phone.”

Measuring a diminutive 108.8 x 53 x 17.5 mm, the Nokia N70 is the smallest ever 2 megapixel 3G smartphone based on the Series 60 Platform and is expected to be available in the third quarter of 2005.

This new range of innovative phones represent further evidence of the convergence of consumer devices, with mobile phone makers keen to get a lion size bite of the action.

Nokia already claims to the biggest camera vendor in the world, and anticipates that these new phones will help secure its position as the largest seller of portable MP3 players later this year.

Nokia
Samsung’s Hard Drive Phone

“3G TV” Airs In Singapore

3G TV Airs In SingaporeOver here in Digital-Lifestyles land, we’re always getting our ears bent by some PR-type banging on about how mobile TV is going to be “the next big app” to hit handsets.

Luxembourg (amongst others) have already broadcast trials and commercial pilots, and now Singapore mobile operator M1 is getting in on the act, airing previews of its made-for-mobile TV drama.

The service, snappily dubbed “3G TV”, is the result of a partnership between MediaCorp Studios, the Media Development Authority of Singapore and M1. The trio are hoping to flog off the series to other operators in the region.

With mobile TV slowly coming up on the consumers’ radar, high quality content will be a critical factor on whether the service takes off, so mobile companies and TV content owners are keen to do lunch, chew the fat and go for a synergetic workout afterwards.

Mr P Subramaniam, director of M1’s sales and marketing department served up this pearl of wisdom to Channel News: “What’s more important here is the whole revolutionary concept behind this, how consumers look at it and take it up. And that’s where it’s going to get really exciting.”

3G TV Airs In SingaporeM1 and its partners plan to knock out dramas with a specific mobile version, which will be different to the regular TV episodes, allowing viewers the choice of watching a broadcast TV version or an extension of the same show on mobile.

The first drama to emerge from this collaboration, titled “PS I Love You”, is due to appear on mobile phones in Singapore by June of this year.

Not everyone is convinced that creating custom drama content for mobiles is going to be a monster hit, but with mobile companies, TV content owners and producers are keen to test the demand for this potentially lucrative new outlet.

More collaborations are expected to emerge in the forthcoming months.