Skype has announced a new partnership with Broadreach Networks which is giving UK Skype users free Wi-Fi access to make free Skype calls in 350 Internet locations across the UK.
The deal will give Skype users free access to Broadreach’s ReadytoSurf network of locations, which include Virgin Megastores, Eurostar, Travelodge, Moto, Little Chef, Virgin Trains, EAT, Choice Hotels and Quality Inn and major railway stations including all the London terminals.
Now, we know what you’re thinking. There must be a catch.
Well, dear reader, we’re delighted to tell you that there is no catch. There is no cost, no sign up, no catches – just lots of lovely free wireless Skype access!
So has Broadreach gone mad in a fit of anti-capitalist yogurt-weaving altruism, or is there sound business reasoning behind this act of philanthropy?
Not unexpectedly, it’s the latter, with Skype founder Niklas Zennström describing it as a “win-win-win deal”, with Skype, the user and Broadreach all ending up as happy bunnies.
Skype increases their coverage, Broadreach gains market awareness (with the prospect of consumers upgrading to their data services) and the user gets lots of lovely free phone calls. A right synergetic result!
Here’s what Zennström said to Digital-Lifestyles friend, Guy Kewney at newswireless.net about the deal:
“What we are doing today is in line with what we were talking about when we announced our deal with iMate.
Part of what we want to do is make Skype more available. The growth on computers, however… it’s just part.
For Skype to be really useful for end-users, you have to be able to use it when you are out, and in more and more places. Combination of WiFi and Skype is a good synergy; make free wireless calls.”
Using the free service is simplicity itself – the user simply switches on their notebook or PDA with Skype running, and waits until the Skype window shows the list of contacts, and then you’re off!
If the user hasn’t already got Skype installed, they’ll be able to log onto Skype.com and download the appropriate software without charge.
Of course, Broadreach are banking on Skype users also buying into their data services, perhaps to send emails or attachments with their calls.
Either way, this announcement is great news for freeloading Skype users and sends out a clear message that VoIP is going to be big news in the UK.
Evidence is beginning to amass that two of the most hyped products in the early digital home market will be lucky if they manage to reach niche market status in the next few years.
Hitachi has announced that it will ramp up its output of consumer hard drives this year as it strives to take advantage of the soaring storage demands of MP3, PVR and mobile phone markets.
A smaller version of the current 1-inch drive, code-named Mikey, comes out later this year, with capacious 2.5-inch drives – holding up to 500GB – being targeted at makers of DVRs and home servers.
“Hitachi’s intensified focus in the CE segment hard drive will mean good news for end-users as we work on developing smaller, high-capacity hard drives that are more rugged, require less power and cost less.”
Microsoft co-founder and chairman, Bill Gates received an honorary knighthood from ‘er Majesty the Queen today.
Gates and his wife Melinda are well known for their charitable work, investing millions in research for an Aids vaccine and a scholarship scheme to enable the brightest students to go to Cambridge University.
TowerStream, a US provider of fixed-wireless broadband services has announced the successful completion of Mobile Voice over IP (VoIP) over a WiFi network.
Congratulations to Bernard Herbert of Belgium, as he has won the Skype-friendly Siemens USB adaptor and Handset combo in our recent readers competition. When we spoke to Bernard, via Skype of course, he was delighted, “It’s going to be of help every day,” he enthused. It’s currently not available in Belgium, so Bernard will have a one-off.
Jeremy Allaire, co-founder of Allaire Corp and one of the big shakers behind the successful ColdFusion Web technology, is unveiling a company that he hopes will make Internet movie/TV downloads a standard feature on home TV sets.
Allaire explained his plans: “The online service will operate with a consumer-facing service that provides access to programming and content published in the service, and will also provide a very rich service to publishers and rights-holders interested in a direct-to-consumer distribution path for video products. The service will also provide tools to Web site operators generally, who are interested in economically participating in the online video revolution.”
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Frontier Silicon, the British company that makes chips for mobile digital television and digital radio products, has completed it US$28 million (€21m/£14.5m) investment round funding.
“This latest investment allows us to aggressively target and drive market share in the emerging mobile digital television market in the same way that we have established our chips in over 70 percent of DAB digital radios,” said Anthony Sethill.
A deal between a search technology company and an online film distributor could be a further step towards the next Big Thing on the Web: search engines that let you find movies and TV episodes by what is said within them – and then buy or rent them.
With TV networks starting to distribute more of their productions on the Web and the growth of broadband-enabled, home media PCs there’s clearly a growing demand for consumers to be able to access and download content legally.
When Sony start slapping the world famous Walkman mobile music brand on their products, you know that they mean business, and their new Sony Ericsson W800 has been proudly trumpeted as the first mobile phone to combine a high-quality digital music player and a 2 Megapixel camera.
Sadly, we’re going to have to wait a while before we can start adjusting our lifestyle behaviour – the release of the Sony Ericsson W800 is not scheduled until the third quarter of 2005