As sure as night follows day, another Apple MacBook range was launched yesterday.
Of course things about it are xTimes faster than the previous models and the clever Apple marketing leads you down the path that you can’t live without it — don’t get us wrong, we’re not immune and are tempted to trade up our 3+ year old iBook, especially with the reduced prices of the new machines.
Mike is at the London end of the Apple announcement today, bashing away LIVE as things happen.
Started early by the looks of it.
[17:55:26] Bloke currently waffling on about their 500 resellers in EMEA
[17:55:37] big crowd too
[17:56:21] loads of “we’re great” blather going on
[17:56:38] Right: it’s started
[17:57:56] showing footage from Apple borg crowds around the world
[17:58:12] actually it’s just SF
[17:58:38] got to be around 700peeps here
[18:00:44] whooping from SF
[18:01:37] Jobs on screen – makes joke about rumours of his death being exagerated: cue more whooping
[18:02:11] 8.5m songs now on iTunes, 2600 Hollywood movies
[18:02:41] 65m user accounts shopping
[18:03:03] now #1 music distributor in US
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Apple, a company not known for liking discounts to their products, will find that their new uber-slim baby, the MacBook Air is to be offered at a £250 discount in a deal at the UK PC World shortly.
Extending their ‘get a laptop for free when you sign up for 3 mobile broadband‘ deal, PC World have decide to include the Apple MacBook Air in the list of laptops that the £250 spending can be levied against.
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Wired have a feature about failed Apple products called “Learning From Failure: Apple’s Most Notorious Flops.”
They’ve picked eight items Newton, Lisa, etc … including ones we’d never heard of, like The TAM (Twentieth Anniversary Mac).
If you’re getting a feeling of deja vu with all of this “Apple make mistakes” idea … you could well have in minds the collection of 19 items that Oobject had, “All time worst Apple products,” – a mere two months ago.
Good to see that there’s still re-cycling of Apple products … or ideas at least.
(We’ve been meaning to tell you about Oobject for ages … and with the time we’ve spent on it again today, looking around its various pages, it’s served as a reminder of how that article needs to be higher on our list).
The super svelte and lovely MacBook Air that many people have been drooling over … nay, dreaming of, after having seen it just over a week ago at the MacWorld Keynote doesn’t appear to be impressing with it’s sluggish performance.
Engadget got hold of one to run some tests on it – Xbench 1.3 to be exact. The test numbers place it at the bottom on the league for speed of current machines.
Out of interest, and for personal interest, we ran the same tests on an old iBook G4 (more…)
Here’s the wrap up of the announcements from The Steve (by our Steve, funnily enough) at MacWorld, continuing from our previous piece.
iPod Touch
The iPod Touch gets the same technology as the iPod (i.e. new Google MAPS, Webclips and customer home screens), however it also gets apps from the iPhone such as Mail, Weather and Notes. Google MAPS will use WiFi to get location information.
All new iPod Touch’s come with the new software, unfortunately existing owners will have to pay $19.99 (£12.99/EU 17.99) to get it.
Apple once again held a live link-up between the Moscone Center in San Francisco and the BBC in Wood Lane allowing UK and other European media and guests to see Steve Job’s keynote (London guests including Charles Dunstan of Carphone Warehouse, who seems to be building an intimate relationship with Apple).
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Great waves of unfettered iLove radiated around San Francisco last night when Apple head honcho Steve Jobs unveiled the world’s thinnest laptop, a stunning, aluminum-clad, blade-like creation called the MacBook Air.
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It’s Macworld Expo time again (well next week from Jan 14th through Jan 18th in The Moscone Center, San Fran). Apple tend to use MacExpo for new product announcements with Mr Jobs in his familiar jeans and black turtle neck jumper delighting the Apple fans.
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Miglia has released a hard drive unit for the Mac Mini that sits underneath the Mini, matching its styling.
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