Orange EDGE To Launch With TV In France Next Week

EDGE Consumer Service Launched By Orange France Coming hot on the heels of their 3G Mobile TV launch, Orange France has announced that their high-speed EDGE mobile service for consumers will go live next week.

Although EDGE technology is slower than 3G services it has the distinctive advantage of being cheaper and – unlike the “walled garden” approach of 3G – the technology gives customers direct access to email, the Internet and television.

Orange, the mobile phone arm of France Telecom, has shuffled its expectations of EDGE take-up in a downward direction from its initial forecast of 500,000 subscribers by the end of December.

“We expect to have more than a million high-speed clients (EDGE and 3G) by the end of May 2006,” Orange Chief Executive Didier Quillot told a news conference.

Quillot added that he expected the total to stand at between 500,000 and 1 million by Christmas 2006, with the number of EDGE subscribers reaching 2 million by the end of 2006.

Monsieur Quillot revealed that Orange had 110,000 3G subscribers by the end of May – nudging higher than their rivals, SFR, with 100,000 subscribers.

EDGE Consumer Service Launched By Orange France SFR expects to have scooped up around 500,000 3G subscribers by the end of the year.

Currently, Orange’s EDGE service offer coverage of some 85 percent of France’s population, against the 45 percent coverage offered by its 3G network.

3G coverage is expected to rise to over 50 percent by the end of 2005 and continues upward to around 60 percent by end of 2006.

Orange has stated that it will invest over 200 million euros in 2005 and 2006 to make its network compatible with EDGE.

EDGE stands for Enhanced Data rates for Global Evolution and is a radio based high-speed mobile data standard, which enables television, video and music to be received on an Orange Intense mobile phone at any time.

Orange France
EDGE explained

Sidekick II Released By T-Mobile Germany

Sidekick II Released By T-Mobile GermanyThe mobile Internet handset – developed by Danger and manufactured by Sharp Corporation – will be made available on service contract for £68.70 (~€100, ~US$125).

For just £10.30 (~€15, ~$18.84 USD) a month, users can enjoy unlimited data use when combined with any of T-Mobile’s voice plans, with the monthly data charge being waived for the first month for new T-Mobile Sidekick II customers.

Sidekick II Released By T-Mobile GermanyThe feature-stuffed handset includes a mobile phone, push email, instant messaging, HTML Web browser, text-messaging, calendar, address book, an integrated digital camera and the option to download applications and content.

Users will also get access to a Web-based, online account to manage their data from the desktop.

“The T-Mobile Sidekick II’s ease-of-use and complete set of voice and data applications have made it the featured product in our ‘Internet in your pocket’ initiative,” said Michael Schuld, Vice President Terminal Management T-Mobile Germany.

Sidekick II Released By T-Mobile GermanyBeating at the heart of the T-Mobile Sidekick II is Danger’s “hiptop” software and services infrastructure.

Claimed to deliver a “superior mobile Internet experience to end users”, the thin client/server system takes care of the secure transmission of data between the network and the device, accelerates Web-page downloads and automatically opens files sent via email.

“Danger’s popular mobile Internet experience, combined with T-Mobile Germany’s excellent network, customer care and marketing might is an ideal match,” PR-ed Hank Nothhaft, Chairman and Chief Executive Officer of Danger.

Sidekick II Released By T-Mobile GermanyAlso known as the Hiptop 2, the 130 x 66 x 22 mm (5.1″ x 2.6″ x 0.9″) handset features a flip Transflective TFT 240×160 pixel screen and an integrated VGA (640 x 480 pixel) camera.

The tri-band (900/1800/1900 MHz GSM/GPRS unit comes with 32 MB RAM and 16 MB Flash, with a built in speakerphone and Lilliputian QWERTY keyboard.

Sidekick II Released By T-Mobile GermanyT-Mobile are also releasing a “trendy” version of the Sidekick, resplendent in distinctly un-macho pink sparkly bits.

But that’s not for us. Oh no.

Hiptop 2
T-Mobile Germany

Men Remain Moguls Of The Mobile:Cingular Wireless

Men Remain Moguls Of The MouthpieceA survey by Cingular Wireless has revealed that men spend more time yakking on mobiles than women.

For the fifth year on the trot, the annual survey has men coming out on top of the blabber’s league, with the fellas talking 35 percent more on their wireless phones than women – more than double the 16 percent lead men held in 2004.

“The results are undisputable, and after five consecutive years, men are definitely the top wireless talkers,” said Jennifer Bowcock, Director of Consumer Media Relations, Cingular Wireless.

It may seem at odds with the experience of some blokes, but the survey concluded that men communicate, grunt, leer, mumble or beerily chortle down their phones for an average of 571 minutes a month, compared to an average of 424 wireless minutes a month for women.

Traditionally, the home phone has been the favoured instrument of choice for women keen to sit down with a cup of tea and hog the phone forever, and this is reflected by the study which shows that women natter for 491 minutes each month against the 321 minutes per month for men.

The gap is narrowing though, down from 62 percent in 2004 to 53 percent in 2005.

Even when it comes to the traditional male domain of gadget owning, women still lead the way, with 25 percent of women owning a camera-capable cell phone in 2005, against only 21 percent of men.

Men Remain Moguls Of The MouthpieceWomen aren’t afraid to get snapping either, with 60 percent using their camera feature frequently or occasionally against 40 percent of men using it as often.

The survey also discovered that men and women use wireless phones for different purposes, with 82 percent of the lay-dees using their phones to talk to family and friends, while only 62 percent of blokes use their phones for that purpose.

However, figures revealed that men spend twice as much time using their cell phones for business than women.

The survey concluded that convenience still remains the numero uno reason for both sexes using their mobile phones, with 62 percent indicating they primarily use their wireless phones for convenience purposes. Safety comes in second at 19 percent.

Cingular Wireless

Does Anyone Understand The Ringtone Business?

Crazy Frog Ringtone PhenomenonIt’s OK to say you don’t understand the ringtones business.

I know there are people who initially claim they do, but not one of the many people that I’ve spoken to about the ringtones business can explain its workings to me. I’m not talking about how the downloads work, but why it’s so big.

Anyone in the UK will be able to tell you at some length about the Crazy Frog ringtone – it’s been a cultural phenomenon.

When they make I Love May 2005 (inevitable), some sardonic fellow (they normally are fellow, those sardonic ones) will make a witticism about it, that’s just long enough to fit perfectly into the edit between the clips. Then those watching will be able to delight in hearing the hallowed tones again.

Reasons for this started with an incessant TV advertising[*1] campaign.

Crazy Frog Ringtone PhenomenonThis lead to three possible reactions – the haters, the lovers and the not-bovered.

I’d imagine that lots of the UK viewing public hate it to the point of distraction, despising the ‘music’ and being irritated at their generally bafflement at ringtones. In fact 60 people chose to voice their disapproval to the UK’s Advertising Standards Authority (ASA), other chose to complain about other parts of the frog, which quite honestly I can’t say I’ve been looking for. As quoted from the ASA Website.

“It wasn’t long before complaints were flooding into the Advertising Standards Authority (ASA). Some viewers complained that the commercial was annoying and broadcast far too frequently. However, the main crux of the complaints related to a far more unusual and surprising subject matter. Frog genitalia.

Viewers had noticed that Crazy Frog was very definitely male due to a protrusion that stuck out from his cartoon body. The complainants found this inappropriate. Some were worried about children seeing this kind of advertising material whilst a few parents had felt embarrassed by some of the questions their children had asked them.”

The Crazy Frog was investigated and exonerated on all counts.

As to the regularity of the adverts, they said

“Lastly, though the ASA accepted that advertisements which are broadcast frequently can rankle with some viewers, it didn’t uphold the complaints, as it’s the advertiser and broadcaster who decide how often they show a commercial.”

So the ASA say it’s OK for them to continue spreading their joy among the nation – even if they don’t want it.

This has started a revolt from other advertisers who don’t want to be on the same slot as the Crazy Frog. On some channels this has lead to many Jamster ads[*2] being shown in the same break. In fact, this afternoon on E4, nearly all adverts were Jamster’s.

In the process of this it has become the first ringtone to reach number one in the charts since downloads have become included.

Crazy Frog Ringtone Phenomenon Popjournalism tells us

“Representatives from the UK Singles Chart said the novelty track sold 150,000 copies and was at one point outselling Coldplay’s new single “Speed of Sound” on a four-to-one basis.”

This stuff has been on the news and news quizzes. We’re told it’s sold over 11 million copies throughout Europe for goodness sake.

Ironically its popularity is the tragedy of its success.

How often do people who have chosen that as a ringtone incorrectly reach for their phone, when its played in a TV ad; on the news; a chart show on the radio; or as someone else’s ringtone? Conversely, how many have missed calls because when their phone was ringing, when they assumed it was from another source.

Its popularity defeats its main purpose – you can fail to be alerted when someone is try to contact you.

This comes to the core of my misunderstanding of ringtones.

Crazy Frog Ringtone PhenomenonThe draw of ringtones is to individualise the phone handset. But with ringtones, there is no scarcity of supply. Everyone can have one, if they pay for it.

If a ringtone becomes well known enough, like Crazy Frog, the purchaser ends up paying for the privilege of advertising their product for them.

I can foresee the next wave of ringtone distribution will be quite different – generating the same kind of revenues (remember, 11m ringtones at £3) without the huge amount they’re spending on TV adverts.

I would mobilize their most powerful sales force – the ringtone user. By enabling each of the ringtone enthusiasts to act as sales people, they let them sell tunes directly to their friends, with a percentage of the sale to them for their trouble.

Unfortunately instant gratification for the keen purchaser is not currently possible due to the inadequacies of phone DRM, so direct transfer of music peer-to-peer is not allowed, due to the “fear of piracy”, or not trusting your customer as it’s otherwise known.

Perhaps a SMS/WAP passed token would work …

As to how do you judge what’s going to be a massive smash – I really have no idea

[*1 A sweet spot has been created. The downward pressure on the cost of advertising on the UK’s terrestrial channels, has crossed the rise in income generated by the ringtone business. This sweet spot, unfortuntley, creates very frequent TV adverts for ringtones.]
[*2 Jamster sell the Crazy Frog ringtone, other ringtones, wallpapers, etc]

An extensive history of the Crazy Frog birth is available from bloggerheads.

MobiTV Powers Orange 3G TV

MobiTV Powers Orange 3G TVWe covered the announcement of Orange’s 3G TV content to mobile handsets last week, but today we discovered who’s providing the content-to-mobiles technology powering the services.

Idetic, the company behind MobiTV, who are in turn Orange’s partners for the service, are the technical brawn behind the operation. Headquartered in Berkeley, CA they have been around since 1999, originally working on bandwidth optimisation systems for cellular networks.

We spoken extensively with Ray DeRenzo, former Chief Marketing Officer of Vodafone America’s Global Platform and Internet Services Group, who joined Idetic as VP of EMEA (so he’ll have a somewhat less-wide business card these days), running through many areas of their business.

A fortuitous early deal with Siemens saw the creation of a smart proxy server product being bundled with Siemens hardware and begin actively sold, with Siemens effectively becoming a sales agent for Idetic system. This licensing deal gave them the breathing space, and cash flow, to further develop the system.

The roots of the system that is being used on the Orange project lay in a demonstration system for delivering content over IP connections to TV, originally created as a sales tool to sell their optimisation products.

During a demo with a major US broadcaster, the eyes across the table lit up, generating great excitement about using the system to syndicate broadcaster content to many platforms.

This pivotal moment for the company, altered the companies direction, expanding them in a new direction.

MobiTV Powers Orange 3G TVAfter much careful thinking and planning they’ve ended up with an end-to-end solution, spanning ingestion; digitisation; encoding; and distribution going initially to IP TV, now cellular and wireless.

In what must have been a pretty big transition for the technical-focused company, they launched MobiTV, hiring the BSD’s from Hollywood, TV and the cellular world. By gathering content distribution deals initially in the US, now Europe and soon Asian markets, they have placed themselves in an enviable position, supplying the delivery system and the content to be delivered – both sides of the transaction.

With expansion into Europe and Asia on their main, back in February, MobiTV swelled their ranks with some of the great and the good from the mobile world, one of which being our interviewee Ray DeRenzo. A smart move bringing in people who’ve been very close to the Giant.

Digital-Lifestyles spoke to Ray this afternoon who confirmed their first trip to MipTV this year had been highly rewarding with many of the content companies beating a path to their door. He commented that seeking content deals has been significantly easier in the US, as the content owners are consolidated into a small number of very powerful providers, differing from the significantly more fractured map of Europe.

Their heritage in the US has done them big favours. The deals that they have made there have enabled them to supply a similar service to the Orange TV service, in the US to Sprint PCS, AT&T Wireless, Cingular Wireless and a number of other regional carriers in the region carrying 23 channels.

These US roots could go someway to clarify why the Orange UK TV service is so weighted towards US content. Signing deals like CNN are a sure thing in many countries of the world.

The simplicity of the whole system is quite beautiful. Ingesting at satellite downlink sites in the US and Europe, this is transferred to their operations centre in the US where the content is prepared and distributed to cellular phone users handsets via their downloaded application. When content is delivered of the handset, the application takes care of the deliver of the content, DRM and rescaling of the video to the specific characteristics of the destination handset.

They’ve opted not to use the RTSP (Real Time Streaming Protocol) standard as many other video streaming services have, but have decided to use their own packeted-delivery approach, which they claim is more bandwidth efficient than leaving the connection constantly open, as RTSP does. It would seem to make sense.

Orange have initially decided to only offer a bundle deal, £10 (~US$18 ~€14.5)per month including 20 hours of access to any of the TV content. MobiTV system is also able to offer many more payment options including one-off payment using micro-payments.

Depending on the handset that is used, MobiTV claim mobile views should be getting a frame rate of around 15 fps, which while it’s around half the frame rate of ‘normal’ TV, sound eminently very watch able – certainly a considerable improvements on the much maligned 1-2 fps of a couple of years ago.

The delivery of TV and video content to the mobile handset is currently white hot both in the content and mobile worlds – and it’s been getting that way for the last 18 months. What has yet to be consistently proven is the consumer’s appetite for paying for it – Will it have the run away success of SMS or only generate the mild interest of MMS.

We don’t know Idetic/MobiTV’s offering intimately, but from the overview we’ve had it certainly looks like an interesting offering.

Idetic
MobiTV

Vodafone 7100v: Upgrading Its Software And Syncing With PocketMac Blackberry

Vodafone 7100v: Upgrading Its Software And Syncing With PocketMac BlackberryFollowing on from my recent detailed review of the Vodafone 7100v Blackberry, I thought it would be worth passing on a few tips I’d learnt over the process. One attempting to reassure readers through the scary process of upgrading the operating system on the 7100 Blackberry; the other, a solution for syncing your information with an Apple Mac – not something that is natively supported by RIM or Vodafone.

Upgrading the software on a Vodafone 7100v Blackberry
Before properly using the Blackberry, I paid a visit to the Blackberry Web site and downloaded the latest software update for my handheld. This is one of the things with advanced devices such as this: they get to be so much like computers that they have new software upgrades available on a regular basis.

Upgrading the software on the handset was quite a daunting experience, because my 7100v refused to connect correctly. I would get repeated error messages, saying it wasn’t connected properly, and the only way to get it connected was to unplug and then reconnect the cable from the handset.

Updating the software on the Blackberry essentially wipes everything off the device before putting new software on, there were a few occasions when I thought, “oh dash, I’ve broken it” because nothing seemed to be responding. These worries proved to be unfounded, as after a few minutes I was greeted by the Vodafone logo appearing on-screen signaling success of the upgrade process.

Syncing (with a Mac)
After updating the software, which by the way you need a Windows computer for, I set about syncing the Blackberry with my Mac. My existing phone, the Sony Ericsson P910i, works correctly out of the box with Mac OS X’s iSync application, syncing wirelessly over Bluetooth within a few seconds.

The 7100v, although it has Bluetooth, doesn’t have a Bluetooth synchronization profile, which in my mind is something the Blackberry developers should have thought about, as it would have been a relatively easy software fix. As a result of this, the Blackberry wouldn’t sync with iSync and the cable wouldn’t work either, as iSync had no drivers for it.

A little research on the Internet revealed a company by the name of PocketMac who make Mac/Blackberry sync software. Upon request, they kindly sent me a free license key for their software, which then allowed me to seamlessly sync my address book and calendar from my Mac to my Blackberry.

PocketMac Blackberry in operation
I did have one or two issues with it initially, but these were to do with using Apple’s new released operating system update, Tiger, which has a new version of iCal, a calendar application, which initially refused to work with PocketMac.

Some lateral thinking was needed – by getting iCal to sync to Entourage, the Mac equivalent of Outlook on Windows, and then telling PocketMac to sync calendars from Entourage, I got it working.

Despite the Tiger problem, that they tell me will be fixed soon, I was impressed with PocketMac Blackberry. It fills a large gap left by RIM’s lack of Mac support.

PocketMac Blackberry
Vodafone 7100v Blackberry

Vodafone 7100v Blackberry Review – email; Calendar; Phone

This is the third and final part of this in-depth review focuses on the mainstay of the Blackberry – email, calendar, or even using it to speak to people. The first part of this review, looking at
Usability: 3/5
Syncing: 4/5
Screen: 5/5
Web Browser: 4/5
Email/Messaging: 5/5
Calendar/PIM: 3/5
Software/Features: 2/5
Central Telephone Functions: 4/5

Overall Score: 3.5/5

Sony K750i: Pre-release Preview: It’s A Beauty

Sony K750i: Pre-release PreviewAbout a month ago I had the chance to spend two days with a pre-release version of the Sony K750i handset and as it’s now closer to the release of the handset, I thought an overview of the product might be timely.

Despite it being a pre-release version of the phone, the couple of bugs that I came across were pretty small and inconsequential and in general it ran very well.

The form of the phone was, for me quite petit, but that�s to be judged against a Nokia N-Gage QD, which isn’t the lightest of fellows. I soon got used to the size and placement of the keys, picking the use of the central joystick up quickly.

The navigation through the menus is very simple and effective, which is heavily aided by the quality of the good-sized display which takes up the same space as the keypad.

One feature I particularly liked was being able to soft-program the joystick “User Controlled Interface” Hurrah! I set it up to start the built-in audio recorder (quality OK, not great) when I pushed the joystick right, and turn on the bright/near-blinding light that is the flash.

Despite its very handy form (~10cm H, 4-5 cm W, 2 cm D from memory), it has some impressive features.

Sony K750i: Pre-release PreviewYou morph it in to a camera by sliding the lens cover at the back of the device. Using the 2mpx camera you can easily captures clear pictures with vivid colours during light days.

When shooting in low light levels the quality is noticeably degraded, but what do you expect from a 1cm lens? To account for this they’ve provided a flash that can also be selected to flash SOS with retina-burning brightness!

Sony K750i: Pre-release PreviewVideo recording is OK, given the devices restrictions.

The biggest news I’ve left to last. It’s also an MP3 music player, which having been using the W800 a lot recently, appears to offer the same functions as the much anticipated first Sony Walkman mobile phone.

It has a play/pause button at the top left on the side, and volume controls on the opposite side (the shutter button is also on that side).

Sony K750i: Pre-release PreviewI’d just assumed the K750i would have a ‘normal’ headphone jack, letting me choose the headphones that excited me, but the provided headphones had to be connected via a Sony-interface at the bottom of the phone. This brings obvious advantages, like them having a mic, letting to let you use them as a hands-free set.

Connecting a uploading content was relatively straight forward to setup and use. I can’t comment on its information syncing ability as this wasn’t available.

Conclusion (based on two days usage)
Despite having to get used to a new phone interface, I fell for the K750i over the short period of usage I had. Frankly it was a real struggle for me to give it back. I think this is going to sell by the truck-load (and that’s a lot of phones, because they very small :) ).

Summary
Compact, quality, capable music player and camera phone.

Rating
4/5

We understand the k750i will be released in the next month in Europe.

Vodafone Rakes in Record Revenues

Vodafone Rakes in Record RevenuesVodafone execs spent the morning cackling wildly to themselves, throwing wads of dollar bills in the air and rolling around silk-covered beds covered in cash as record revenues and profits for its full year results were announced to the world.

The mobile operator – the world’s numero uno by revenue – has raked in eye-wateringly large pre-tax profits of £13bn, before write-downs.

With revenues increasing 4.3 per cent year-on-year to £34.1bn, these are champagne cork-launching record figures for a UK company.

Vodafone’s subscriber base rose by 16.3 million to 154.8 million, and the company have announced that it will buy back £4.5bn worth of its own shares, and double its dividend payment to 4.07p.

“We have met or exceeded all of our stated targets and significantly increased returns to shareholders,” purred chief exec Arun Sarin, sounding like the cat who got the cream, the milk float and the dairy that made it.

Vodafone Rakes in Record RevenuesBut in-between triumphant licks of triple-thick Cornish clotted cream, Sarin sounded a cautious note, warning that competition was rising.

“Whilst competitive pressures are increasing, there is clear evidence that our global scale and scope is enabling us to deliver innovative customer propositions and to produce superior results,” he puffed.

The company have experienced organic customer growth of 12 per cent globally, with Vodafone live! active devices increasing to 30.9 million and adoption of 3G services rising to 2.4 million devices at the year end.

“Here in Europe, we are leading the parade on 3G,” Sarin air-punched.

Vodafone Rakes in Record RevenuesVodafone performed particularly well in strong markets such as the US and Spain, with revenues growing at more than 20% year on year.

The company also kicked ass in its core European markets, with Italy, Germany and the UK doing especially well, despite fierce competition.

Vodafone didn’t get it all their own way though, with disappointing figures from Japan prompting a business improvement plan in the year ahead (the company currently lags in third place with around 16 per cent market share behind NTT DoCoMo and KDDI.).

Vodafone
Vodafone Group Fiscal Year Pretax, Pre-Items Profit GBP10.3 Billion

Orange And Virgin Top UK Customer Satisfaction Survey

Orange And Virgin Top UK Customer Satisfaction SurveyOrange has triumphed in a study rating customer satisfaction among mobile phone contract providers, with Virgin Mobile coming in top in the pre-pay sector, according to the 2005 UK Mobile Telephone Customer Satisfaction Study, run by J.D. Power and Associates.

Orange romped home with an overall index satisfaction score of 746 points (out of 1,000), with the company’s 22-point increase reflecting improved performances in areas such as billing, image and customer service.

Vodafone shuffles behind Orange with an index score of 738, while Virgin Mobile, which has been included in the study for the last two years, retained their crown as the highest ranking provider within the pre-pay sector, notching up an overall index satisfaction score of 753.

Virgin Mobile earned customer plaudits for their cost of service and customer service factor, with Vodafone once again consigned to a close second place with an index score of 742.

T-Mobile, on the other hand, slumped below the industry average for both its pre- and post-pay offerings which registered just 708 overall. O2 just scraped in, matching the industry average rating of 733.

Orange And Virgin Top UK Customer Satisfaction SurveyThe authors of the study claim that the results reflect the positive impact of increasing competition and lower tariffs.

Customer loyalty has also been encouraged by companies offering existing customers new tariffs rather than just new customers.

It would appear that mobile users are a happier bunch, with overall customer satisfaction increasing to 723 index points from 711 in 2004 in the pre-pay segment.

Orange And Virgin Top UK Customer Satisfaction SurveyThe contract segment seemed a well-chuffed bunch too, with satisfaction levels rising to 733 index points from 720 index points in 2004.

“It pays to satisfy your customers, because those most satisfied will give the highest number of recommendations, thereby increasing sales,” advised Gunda Lapski, director of European telecommunications and utilities services at J.D. Power and Associates. “A good reputation can have a positive impact on the number of customers held by a provider.”

The study asked consumers what had been their main reason for selecting their network provider. Fifteen percent of customers were influenced by having friends, families or colleagues on the same network, while a further eight percent made their decision after having a network recommended to them.

Virgin’s network clearly contains a host of happy bunnies, with nearly 50 percent of its pre-pay customers ready to recommend their current network provider, while 45 percent of Orange contract customers were prepared to do the same.

The phones themselves were the only factor not to achieve an increase in customer satisfaction, with nearly half of all customers having replacing their handsets in the past 12 months.

Orange And Virgin Top UK Customer Satisfaction SurveyMobile technology and photo messaging is still a hot potato, with 35 percent of all mobile owners snapping on camera phones and 21 percent sending photos from their mobiles.

Accessing the Internet to check mobile accounts has also grown in popularity, with 16 percent visiting their provider’s Web site in the past 12 months to do so, compared to 13 percent in 2004.

J.D. Power and Associates