The BBC is expanding its distribution with Orange to take its international news service, BBC World, to Orange mobile phones in eight countries.
The live stream of BBC World has been available on Orange mobiles in France for the past two years, so given this background it make sense for Orange to want to expand the coverage. They’re taking it to quite an assortment of countries – Belgium, Poland, the Netherlands, Romania, Portugal, Jordan, Egypt and the Dominican Republic.
The live streams will be distributed over either 3G or EDGE to what they’re calling “mobile broadband customers,” (first time we’ve heard Orange use the term before).
We spoke to Gerry Ritchie, BBC World’s Regional Director and Business Development, Europe, Middle East, South Asia, Americas (A title that would at one time have been an anathema – BizDev … at the BBC!) about the deal.
Gerry said that in the time that they’ve been doing video to mobiles, they’ve come to realise that ‘made for’ packages (edited summaries) don’t really work. When people hear about an event, they “turn to BBC World for immediate coverage, so even a 10 minute editing delay won’t work. People place trust in the BBC brand, as it is known for the quality of its reporting, not just getting the news there first, but making sure it’s accurate.”
BBC World is held within the commercial arm of the BBC, so Orange are paying the BBC for the privilege of showing it to their subscribers. Gerry wouldn’t give specific details of deal, but we did learn that they don’t do deals on the number of streams that are watched.
The deal isn’t on an exclusive basis, as the BBC want to get their content distributed as widely as they can, but clearly Orange will have a major advantage in being the first mover.
BBC World has already been highly successful in getting its content distributed around the world, including 46 cruise liners, 36 airlines and 26 mobile phone platforms.
Smaller than a pixie’s pocket plaything, the ridiculously tiny Ultra Portable Personal Media Player and Recorder is quite the teensiest thing we’ve seen for a while.
Lord knows how they’ve managed to fit it in, but there’s also a speaker onboard too, although we imagine the output must be quieter than a gnat having a snooze.
It’s as cheap as chips too, with Gadget Universe offering it for just $80 (£42, €62).
Google chief executive, Eric Schmidt, has chatted to Reuters about his thoughts on mobile phones, and how their ownership and usage should be free, supported of course by advertising. In his words “It just makes sense that subsidies should increase” as advertising rises on mobile phones.
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You’ve probably seen the news yesterday that
Being the inquisitive little ferrets that we are, we jumped on to our ever-at-hand mobiles to try the same thing. Not expecting much, as we’re outside the US, you can imagine our surprise when we were given the option of downloading the app – but persisted with the US/Canada only malarky. We were warned that the app might not work correctly.
Argh .. the handset we used fell at the final hurdle, but we pressed on with some others until success! We checked in with
Browsing Gmail, Google’s email service, wasn’t particularly great when you did it from a mobile … until now. With the new release of gmail mobile that was launched today.
Mobile phones with built in MP3 music players are proving a massive hit with consumers, far outstripping sales of dedicated music players, say Nokia.
“The comparison with iPod is wrong; it is a single purpose device, and it is not connected,” Mustonen said, adding that he believes that Nokia’s current rivals are, “companies which make multimedia computers.”
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Music playback support comes in the shape of WMA and MP3 support with micro-SD memory expansion up to 2GB.
Nokia is to have Mission Impossible 3 released on memory cartridge in parallel with its releases on DVD – making it the world’s first mobile premiere.
Nokia has been trying very hard to