Using search engines has become the second most popular activity for Web users, according to new research from the Pew Internet & American Life Project.
The figures put search engines second only to email as the numero uno Net application, with reading the news registering as the third most popular Web activity.
The research reveals that an average 41 per cent of Web-connected Americans use search engines on a typical day, a sharp 55 percent rise from the middle of 2004.
In numbers, this equates to a jump from 38 million daily search engine users in June 2004 to around 59 million users in September, 2005.
As expected, email remains the Web’s major attraction, with 52 per cent of Americans checking mail on any given day, up 45 per cent from June last year.
The Pew project looked into the demographics of Web users and discovered that those spending the most time on search engines tended to be in their 30s and well-off.
‘Gen X’ surfers (29-40 year olds, not the Billy Idol-fronted band) were online the most (51 per cent), followed by ‘Gen Y’ users (18-28 year olds), ‘Older Baby Boomers’ (51-59 yrs old), ‘Younger Baby Boomers’ (41-50), ‘Matures’ (60-69) and, finally ‘After work’ (70+). We wonder who makes up these daft categories?
The report commented, “Those who use search engines on an average day tend to be heavy Internet users. They are much more likely to have broadband connections than dial-up connections; to log on to the Internet several times a day; and to have spent considerable time online during the day.”
With Google recently claiming to have trebled its index of 8bn pages and Yahoo! claiming 19.2bn pages, it’s not surprising that the search engines are getting a hammering.
What is interesting, however, is the rise in people searching using ‘local’ qualifiers, like postcodes or addresses, to narrow down their search results.
Google still rules supreme as the king of the Web search tools, registering 43.7 per cent of local searches, with Yahoo! lording it over Internet Yellow Page search sites (where users type in data such as location and business type) with 27.6 per cent of searches.
The Internet was supposed to herald in an age of paperless offices, online browsing and tree-untroubling electronic mail, but it seems that when it comes to flogging goods, the trusty old print catalogue still rules the roost.
The survey found that old fashioned catalogues remain one of the most effective promotional channels for generating online orders, with 60% of survey respondents currently licking stamps on catalogues and brochures to be sent to customers in an attempt to increase online sales.
Additionally, the survey revealed that 55% of retailers planned to follow the annoying trend set by High Street stores and “extend” the Christmas buying period by encouraging consumers to buy earlier (If only we could “extend” the Christmas holiday period too).
Around 80% of consumers are expected to buy at least a quarter of their Christmas purchases online this year – up a mighty 15% over last year.
There’s a Trust Issue Here
A company called Woog Labs (yes, really) have
A project starting early next year in East London hopes to bridge the digital divide by broadband-enabling a number of housing estates.
Happily, this project is focused on the original residents, not the ones who live in the £1/2m flats – sorry, apartments.
Additional services include a Health channel allowing patients to book GP appointments, provide virtual consultations and on-line health and diagnosis information; a Consumer Channel, allowing on-line group buying of common services such as gas, electricity and mobile phone tariffs; and an Employment Channel, providing on-line NVQ courses, local jobs Websites and virtual interview mentoring.
The whole of John Lennon’s solo catalogue will be made available digitally, for the first time, on 5th December – Oooo, just in time for xmas.
Yoko Ono, John Lennon’s wife, told of her views on if John would have been an Internet fan, “New technology is something he always embraced and this is something he would have loved. I always say that he would have been very excited by all the opportunities offered by the development of new means of communication.”
The BBC needs to move fast to create suitable partnerships to be able to ride the new wave of ‘TV on the go’. That’s my conclusion after attending a recent IIC event last week (that’s the International Institute Of Communications to you). There I can reveal I was drawn into what felt very much like a mobile content ‘love fest’.
We first reported the news of the
Well today, Nokia are announcing its actual availability and they’ve expanded its capabilities to enable Web browsing using Bluetooth via your mobile.
For Linux hackers everywhere, there’s the great excitement that the 770 will be running Debian Linux, with the new platform – derived from the Linux GNOME UI – going under the name “maemo”. Development on maemo has continued since May and the end of October saw the release of maemo 1.1 Release Candidate 5. They’ve even given it the fancy new name of Nokia Internet Tablet 2005, if you please.
VoIP was hinted at back in May. It’s now been confirmed by our old mate Janne Jormalainen, “During the first half of year 2006 we will launch the next operating system upgrade to support more presence based functionalities such as VoIP and Instant Messaging.”
A new study has revealed that one in five Americans is without home Internet access and have never been online, potentially hindering their access to crucial information and services.
Not surprisingly, the study also found that people with lower incomes and less education also registered lower percentages of Internet adoption.
Broadband makes it easier for surfers to whiz around the Web and download music, view videos, enjoy free VoIP calls and access online services and important information on topics like health and finance.
Search company Blinkx have launched a free service that lets amateurs and pro filmmakers upload and store their video files to a searchable online library.
Users of the Blinkx.tv service will also be able to create custom channels, based on a specific search term.
This will be automatically populated in the background with videos that match a chosen search term, encouraging users to have the occasional rummage around in their smart folder to see what new videos have been added.
Neat Idea!
They’ve done it again
It’s like the Middle Ages all over again!