BBC Worldwide has knocked out another content deal, this time to UK mobile company, O2.

The deal, initially covering 300 individual pieces of content, includes video clips, wallpapers and ringtones from popular BBC TV programmes such as The Office, Little Britain, Doctor Who, I’m Alan Partridge, and League of Gentlemen. The various digital bits will be available, for purchase, from O2.

Peter Mercier who recently joined as Head of Mobile at BBC Worldwide shook with excitement, “O2 is the largest UK operator by subscriber numbers so this is clearly a great deal for us in terms of getting our content in front of consumers,” he continued that it showed to “in-house and indie production partners how BBC Worldwide continues to innovate in the digital media sector.”

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