ITV to Invest More in Digital Brands

Good news if you’re over 35 and/or like I’m a Celebrity Get Me Out of Here – the UK independent broadcaster, ITV is to invest UK£36 million in its two digital channels, ITV2 and ITV3, by scrapping its plans for a children’s channel and choosing instead to focus on News and its digital offerings.

This means that ITV2 has its programme making budget doubled to UK£24 million, and ITV3 gets UK£13 million for its launch later this year.

ITV2 is going to use that extra cash to buy in American imports to compete with Channel 4 and Sky – so rather than attract an audience with original programming it’s going to buy in the content that the others channels show in the hope that it will somehow wrestle views away from them.

By making the investment, ITV hope to triple their total revenues to UK£150 million (€225 million) by 2007. Net advertising revenues are up 4.9% over this period last year, but viewer share continues to fall.

ITV

Samsung’s Digital Multimedia Chip for Mobiles

Samsung have developed a low-power chip for processing terrestrial digital multimedia broadcasting (DMB) on mobile phones. The new chip will allow content providers to customise content such as high quality digital terrestrial television for on-demand viewing on mobiles.

The chip consumes 40% less power than their previous design attempts, making it suitable for inclusion in 3G phones.

To showcase the technology, Samsung are teaming up with SK Telecom to offer satellite-based DMB by the end of the year.

Samsung’s Press Centre

Cartoon Filter for Digital Television

British inventors Matthew Roach and Mark Pawlewski have applied for a US patent for a software application that can control the amount of cartoon programming displayed on a digital TV.

You just need to watch any Saturday morning cartoon to learn that the plotless, seizure-inducing fare, no doubt designed to help that cereal sugar rush kick in nicely, consists mainly of a lot of frantic movement, solid colours and fast cuts.

Roach and Pawlewski’s software can detect animation in digital television’s MPEG2 stream, and react accordingly – even switching itself off after a predetermined time, for those parents who can’t be bothered monitoring their own children’s TV dosage.

The software will be featured in next week’s New Scientist magazine.

Detecting Cartoons – A Case Study (Postscript file)

BSkyB Announce Free-to-Air and HD TV Services

BSkyB want some of Freeview’s market, and to do so they’re going to introduce a free to air (FTA) service later in the year. The proposed service isn’t just a handful of channels either – it’s currently looking more like 200 television, radio and interactive channels. Whilst many of those will be virtual horse racing or celebrity shopping, the core of the proposition is sure to tempt many households to let a Sky box live under their television. The service will carry all of the BBC FTA channels and stations, including regional variants, plus offerings from Channel4, five and ITV.

Households will be able to buy the package, consisting of Sky box, minidish and viewing card for a one-time fee of UK£150 (€226). Whilst there is no obligation for purchasers to subscribe to premium services, BSkyB is hoping that many will be tempted to pay for additional content – of course they will.

Separately, BSkyB announced that they are developing a premium High Definition TV (HDTV) package, for introduction in 2006. BSkyB have yet to confirm details of the upcoming content, but it’s expected to include coverage of events specially produced in HD format, HD broadcasts of films, plus drama and news.

BSkyB on the announcement

World’s First Combined Digital TV and Radio Chip

Frontier Silicon, fabless manufacturer of semiconductors for digital TV/radio consumer products have started shipping its Logie integrated circuit. The Logie chip is the world’s first single chip DVB-T/DAB integrated circuit, and will be first used in an as yet unnamed Goodmans set-top box.

Other than the Goodmans product, there aren’t any combined digital TV/radio units out there, and a chip like this will allow manufacturers to produce them easily and cheaply. If power consumption issues can be worked out, portable DVB-H/DAB devices in the near future could be a real possibility.

Anthony Sethill, CEO of Frontier Silicon, commented in a statement, “Our Logie device enables set top box manufacturers to produce low cost boxes with considerable consumer appeal, including the reception of 24 digital TV channels and 50 or more digital radio (DAB) channels that are all free. There is no other combination DVB-T/DAB chip currently available in the market that can do this.”

Frontier recently won the PricewaterhouseCoopers Hottest Technology Company of 2004 Award, and produce chips used in products from, amongst others, Grundig, Philips, Roberts and Sharp.

Frontier Silicon

Goodmans Digital

Pioneer Announce Fifth-generation Plasma HDTVs

They’re Japan-only products for the time being, but Pioneer have have announced a range of new PureVision high definition (HD) plasma televisions.

The models are: PDP-435HDL (43”, long speakers), PDP-435HDS (43”, short speakers), PDP-435SX (single body), PDP-505HDL (50”, long speakers) and the PDP-505HDS (50”, short speakers).

Plasma TVs are very popular in Japan, with an estimated market of about 450,000 units in 2004. HD broadcasting is well ahead of other countries, and is expected to grow still further as digital terrestrial broadcasting takes off.

The new TVs are capable of displaying 5.75 billion colours. This means, apart from I should keep my HP48 nearer my desk, that each of the 3.2 million RGB colours has a further 1,792 grayscale shades each. Pioneer call this, with no hint of hyperbole, the Advanced Super CLEAR Drive System C.

The TVs also incorporate the world’s first Direct Colour Filter, eliminating the need for a pane of glass across the front of the screen, resulting in improved contrast and focus. If you’ve ever had to lift a 50” plasma screen, you appreciate this the lack of glass panel also makes them considerably lighter – by about 5kg.

How long will they last? Plasma TVs generally are past their best after five years (bet they didn’t tell you that in the shop), but these screens are rated for 60,000 hours – so if you watch TV for five hours a day 365 days a year, expect them to last for 32 years.

Pioneer’s new displays

UK Government Gives Away Trial Set-top Boxes

350 households in Carmarthenshire, Wales will be given digital TV set-top boxes for three months, and their analogue signals will be switched off. The trial is scheduled for November, so if you live in Ferryside or Llansteffan, well now you know.

The towns were chosen because they are both served by the same transmitter and the trial would not affect anyone else. Attempting a trial like this in a more urban area would cause significant problems as transmitters overlap and serve far greater population densities.

In this trial, households will be given access to all BBC digital channels, ITV1 and 2, C4, S4C, S4C Digidol (that’s Welsh for “digital”) and Five.

Lord Macintosh, Broadcasting Minister told Broadcast Magazine: “This is an opportunity to test the technology. The important thing here is that we haven’t yet done that, except on a tiny scale.”

Ofcom’s Digital Switchover Report

New HomeChoice Service Launches

The HomeChoice set top boxVideo Networks have launched the latest iteration of their HomeChoice service, available in the UK from 1st June.

The basic package includes 1mb of broadband (capped at 1gb per day downloaded – about 20,000 light web pages or 200 mp3s), more than 60 TV channels and a video on demand service. Films available on the on-demand service cost between £0.99 and £3.50 (€1.47 to €5.19) for the standard 24 hour rental.

The TV channels available are an extension of the standard Freeview fair, and include channels unavailable on Freeview such as E4, Discovery, CNBC Europe, UKTV Style and UKTV Gold. The are also some music offerings exclusive to Video Networks such as V:MX Hits and V:MX Dance. Interestingly, the service carries Club Zebra – a sort of exercise on demand (EOD – you heard it here first) channel where you can interact with keep fit and health programming.

The broadband component of the service can be upgraded to 2mb for an additional £15 (€22.26) per month – this takes the download cap to 45gb a month. The HomeChoice box comes with an Ethernet port in the back for connecting to your home network, but a rather smart wireless option is available for an extra £125 (€185.53). Including an Ethernet port makes the service a true competitor to existing broadband services. Beforehand, HomeChoice was really “VOD with broadband”, as the broadband connection from the box was USB: this iteration is more “broadband with VOD and content”, a much richer and flexible offering.The service is initially launching in West London to those with a BT phone line.

HomeChoice

VideoNetworks

Bringing the School into the Home via Broadband

As Britain moves closer to complete broadband coverage, communities around the country are beginning to explore the potential that interactive services offer and are partnering with technology companies and content providers to create some innovative services.

We decided to look at one of the best examples of community broadband TV: Kingston Communication’s collaboration with an East Yorkshire school which has led to an exciting project to engage pupils in interactive learning, both at home and in the classroom.

The Kingswood High School’s Broadband TV (KBTV) Project was conceived in 2001 under the UK Government’s Information Society Programme and Hull’s own Digital Learning Plan. Kingswood was chosen to collaborate with the BBC in its Headstart project.

The BBC provided the school with access to its film and video archive – and from this, using standard desktop tools like Premiere, pupils and teachers were able to create interactive content that formed the basis of many exciting and informative lessons.

Kingswood High went on to develop the idea into community broadband TV – with the aim of providing a range of interactive services via set top boxes (STBs).  The school secured enough funding for the project to provide a one-year trial of STBs for all the families in the local community with a suitable phone line.

We spoke to Andrew Fawcett, Head of Products and Services at Kingston Communications about the stealthy growth of broadband television: “IPTV has come of age, and it’s come of age in a non-linear fashion.  We’re on both sides of the equation, because part of our business is being a broadband ISP, and that’s been experiencing exponential growth, delivering one megabit of broadband to a consumer PC.  Since 1998, we’ve been delivering five megabits into the back of people’s television sets with a service that people don’t know is broadband.”

We asked him for some background to the Kingswood project: “Everybody who goes to Kingswood School, all the kids basically as part of their school work, use the KIT service – it’s given to them free of charge.  They’re creating their own content at school level.”

“The service covers 200 homes at the moment, but we have a proposal to roll it out to 2000.”

Staff at the school are finding that this new way of learning reaches and appeals to children who would not normally enjoy or benefit from traditional classroom teaching methods.

The interactive service provides immersive learning tools at school and at home. Andrew added, “They (the pupils) get the Kingswood Channel, a school’s TV channel with three elements to it.  One is that we deliver curricular materials – there’s a permanently available set of resources for all subjects that’s very video rich.”

“The second part is taking stock materials and turning them into their own programmes.”  Each (school) year has its own area on the service, though areas are accessible to everyone.”

As an example of this, Andrew showed us a documentary on arson that had been created at the school.  The film had been constructed from content that was put together by the school’s pupils and teachers.

Part of the experience of learning about arson includes the kids going out with cameras and interviewing people.  The idea of making children media literate is very powerful. I’ve seen kids who would be a nightmare in class, but this stops being class work, and becomes making a film – and more importantly it becomes a film that’s going to be on live telly when they get home.  You can suddenly engage kids at a level that’s incredible.  Very significantly, the school comes into the home.”

The film included an interview with victims of arson, and an arsonist – and was put together with standard desktop tools like Adobe Premier.

Interactive television like this also provides educators with valuable information on the effectiveness of services and lessons.  “Year Ten”, he told us, “will be asked to go home and watch this as homework.  We track usage for a select number of pupils who have chosen to opt in to the research elements in the programme.  We’re looking at Educational Family Footprints.  One of the key determinants of the success or failure in education is parental support.  We’ve taken families with different educational footprints – from homes where education is core to the family life, to others where education is less important.”

The third aspect of the service provides pupils with a virtual PC they can access using their television set at home.  The system runs a virtual PC using Citrix MetaFrame – all the processing is done at the server end of the network, which only sends screen updates to the set-top box.  The box essentially becomes a “dumb terminal”.  Pupils can access and save work stored on the school’s network, and use Star Office providing them with applications for word-processing, spreadsheets and presentations.”

A virtual PC service like this has many advantages, as the customers don’t have to maintain a PC at home and so security against spyware, hacking and viruses is taken care of by a qualified IT department at the school.  It also ensures that pupils all have access to the same computing platform.

Andrew is justifiably proud of this aspect of the service, “Of all these things we’ve done with KIT, this brings everything together.  It brings the localness and on-demand aspects of the service together, and it emphasises the difference of broadband TV – you could never provide an application like this with satellite TV.  It’s wholly back-channel dependent.”
Kevin Beaton, Head Teacher at the school explains why they wanted to get so involved in a service like this:  “The rationale for the whole project is that the school becomes the local hub that is able to provide the surrounding community with access to digital services. Initially the focus will be on education, so that we can prove to everyone involved that the principle of on-demand access to information and interactive educational content really is viable.”

Vein continued, “The school is currently developing material to be used on KBTV, and we’ve identified a number of logical and consistent uses for the system. Lessons in several departments are already being developed using our very latest interactive ‘White Boards’. This in turn means that teaching methods and the style of learning are changing, and more and more lessons will begin to make use of film and video as a stimulus to greater creativity. Some of the items will only be produced for homework purposes; hence students would be expected to watch educational material on film, and then complete set work on the film at home. Other material will be work from lessons at school, which can be completed at home, or perhaps reviewed at a later stage as part of a planned revision programme.

“Yet other material will be demonstration work from subjects like Design Technology, where soldering small intricate parts can be clearly be shown to pupils in close-up mode. In the field of Art it would be possible to view many different examples of paintings and sculptures, with the key points that ensured the success of the work clearly demonstrated.

“Another interesting aspect of the KBTV on-demand channel is that parents would have independent access to vital school information concerning their children. This would include attendance records, term dates, coursework deadlines, examination entries, parents’ evenings, exhibitions and school music and drama productions. In addition, direct contact could be made with school staff via e-mail, with the possibility of video conferencing for those parents or guardians who were unable to physically visit the school for whatever reason.”

And what about the future for services like Kingswood?  Andrew Fawcett told us what was up next: “There was a very small budget for this – by squeezing things, as we tend to do, we managed to deliver it to 200 homes, to get a reasonable feel for the potential.  This stage of the trial finishes in June – our intention is to look for additional sources of funding.”

Kingswood High and Kingston Communications are compiling information on the before and after effects of the KBTV initiative – hopefully benefits of this sort of programme will inspire more partnership and research in the educational possibilities of our broadband future.

Kingswood High School

Kingston Communications

BBCi Humber

UK’s Progress Towards Digital Switch-over “Astonishing”

The UK’s culture secretary, Tessa Jowell described the country’s progress towards digital Switch-over as “astonishing”. The statement was prompted by a new BBC report, “Towards Achieving Digital Switch-over” which confirmed that the country could switch over to digital broadcasting by 2010. The new BBC report has similar findings and recommendations to the Ofcom paper we covered last month.

There are some caveats contained in the BBC document, as there are several issues that need to be straightened out – but if the industry and the Government work together, then the 2010 date should be achievable. If left to market forces, it may take until 2013 for 95% of the country to be ready.

Issues that need to be addressed cover areas like ease of recording from digital broadcasts, telling unconverted households about digital television and simplicity of use for new services.

Tessa Jowell said in a statement responding to the report:

“This Government is absolutely committed to working with the industry to achieve digital switchover. The potential rewards, including more choice for consumers and more space for new services, are too great for us not to be.

“The fact that half of homes in the UK now have access to digital TV shows there is a considerable appetite for the product out there. This provides a solid foundation for continuing the drive towards full switchover.

“Of course there are obstacles along the way, many of which are highlighted in this report. We are working closely with stakeholders to determine the actions needed to overcome these in the journey to switchover. This report will help us focus on the challenges ahead.”

UK Government’s Digital Television site