Nielsen, the top American agency that measures TV viewing audiences, is going to provide ratings that take account of time-shifted viewing through digital recording devices like TiVos even though viewers are able to, and in my experience, generally do, fast-forward through the paid for messages.
And as usual, with research funded by those that benefit, it could be worth taking several pinches of salt with this study. Some of the phraseology has strong hints of bamboozlement; the underlying message from a study conducted for the US TV networks, is that homes with PVRs and equivalents watch more commercials. Much the same came out from Sky after they introduced their Sky+ PVR.
The US networks say that time-shifted ratings should be taken into account, and point out that PVR users watch more TV – which we don’t dispute. They watch around 5.7 hours and that’s more than 10% extra when compared with the technologically-disadvantaged standard household. Their logic follows that this extra 10% of viewing, gives them more opportunity to see commercials. With PVR penetration in the USA already around 8% of the TV universe and expected to rise steadily over the coming years, this adds up to a is significant amount for media buyers.
As one would expect, media buyers remain sceptical and many have said that they will ignore the new time delay viewers.
TV is now being consumed in a variety of ways. With Apple having sold more than one million download viewings of ABC programmes, expect further challenges for the agencies, as media companies seek to measure the viewing of commercials from mobile devices, Internet and other on-demand screenings.
Because Criminals Make the Best Police Officers
The other law other are saying have been broken by SonyBMG, and this is one that could land them in BIG legal difficulties, is 
Hauppauge Digital have whipped out a new add-on card to convert a boring old PC into a multimedia-tastic satellite TV receiver.
Freesat will be the satellite equivalent of Freeview,” said Yehia Oweiss, Managing Director of Hauppauge Digital. “Already broadcasting BBC, the service will be available to all UK households and bring free digital TV to the 25 per cent who are outside Freeview’s area. Consumers can buy our Freesat tuner now and enjoy many digital channels now, with more being added all the time.”
Yesterday, Sky’s takeover of Easynet was finalised and it looks to many that, despite paying a premium on the share price, they’ve have quite a bargain on their hands.
Although reports that broadband is the latest media battleground have highlighted the moves by the UK telcos, the ultimate prize is the fabled home digital information gateway. The opportunities that this acquisition enables go beyond a mere triple play option (Inernet, TV & Telephone), allowing Sky to, begin by become the overriding aggregator of TV content and, in time, become the preferred digital gatekeeper for many UK homes.
CRASH! Did you hear that? Any idea what it was? That was the sound of the Web traffic analysis market crashing to the floor following the no-charge release of Google Analytics.
Always remember, Goggle may look like a search engine company, but it is, in fact, an advertising company.
The history
Poor old BT. Now that it’s reached a settlement with OfCom that allows it to keep retail and wholesale arms under one, some would say, severely stretched umbrella, commentators emerge from cover and say it might be better if it’d spit into two (or more) parts. The cost of 
Where does this leave BT? 
This weekend, there’s been lots of furious chat on blogs and Slashdot about the EULA that comes with SonyBMG’s audio CDs.
Many have reacted to RootKit by saying that they feel it is ‘safer’ for them to download their music from unlicensed file sharing services, as they aren’t exposing themselves to unauthorised pieces of software installing on their machines.
SonyBMG have managed to completely undo the small, patient steps that Sony, the hardware business, has been taking to gathering favour with the equipment buying public.
Oooh, Conspiracies Abound
From December 1, all iTunes downloads will carry a new kind of Fair Play DRM, a direct negative feedback ‘watermark’ recognized by Fair Play earbuds and, ultimately, by other audio devices from manufacturers who sign up for the code, which was created under a joint SunnComm and Macrovision venture.
We thought that it was worthwhile breaking out the following information that we gain in researching two article; 
As 
A raft of HD services across Europe is likely to eat up scarce capacity on the high-power satellites that beam the programmes down to earth, making any system that duplicates services across platforms more expensive.