Animated UK act, Gorillaz, are proudly claiming a world first for their ‘next generation’ enhanced video for ‘Feel Good Inc.’
Using new “template technology” brewed up by MTV and its partner Ensequence, the video for ‘Feel Good Inc’ utilises the technology’s modular capabilities which – apparently – allow “more in-depth, bespoke, multi-layered content to be added behind the red button.”
After consulting our buzzword translator, we’ve worked out that their next-gen video will allow viewers to call up more interactive content, including track info, competitions and artist biogs, as well as each band member’s audio commentary on the video.
“The new Gorillaz video takes the extended relationship interactivity offers and takes it a step further, giving fans a much richer experience, “offered Lisa Gower, Digital Media Manager at Parlophone.
“The new technology allows fans to get closer to their favourite artists and brings interactive content closer to the quality and choice found with the ‘extras’ on DVDs,” she added.
Bundling in a host of interactive freebies is clearly being seen as a useful marketing tool for record companies, keen to discover new ways to part loyal fans with their cash.
Matthew Kershaw, Head of Interactive, MTV Networks UK & Ireland, explains, “Offering greater flexibility, we now have the creative freedom to create bespoke interactive layers that complement each video and can be different depending on when the viewer accesses them, giving fans a far richer and more enhanced experience than they have had before”.
Elsewhere, the Gorillaz have confirmed details for an innovative virtual US tour, with unique performances being streamed via the Web sites of radio stations across the country.
The Demon Detour virtual tour starts on June 6 at KNDD Seattle’s 1077theend.com and will go on to ‘visit’ the sites of 39 US radio stations and include two national broadcasts.
The band – brainchild of Blur’s Damon Albarn (aka 2D) and Tank Girl” creator Jamie Hewlett (aka Murdoc) – are already celebrating the US success of their second album, “Demon Days,” which has debuted at No. 6 on The Billboard 200.
“It’s not enough that we’ve just recorded and released the defining album of the century, now we’ve gotta go tell the world about it,” quipped. “We’re gonna play some live songs, maybe talk a little about the album, crack some jokes.”
It’s hardly revelatory stuff, but a study by J.D. Power and Associates has revealed that customer service issues dealt with by living, breathing human beings create significantly higher customer care ratings than those with computer-generated interaction.
“As more companies encourage customers to contact Internet and computer-based customer service programs to save operating costs, they run the risk of increasing churn [techie word for a customer switching carriers] as the number of contacts needed to resolve a customer complaint or issue rises,” said Kirk Parsons, senior director of wireless services at J.D. Power and Associates.
Scheduled for release at the beginning of July is Samsung’s “Web friendly” SGH-Z130 3G handset.
There’s a fair bit of memory on board to handle all the multimedia fluff, with a total of 88.5 MB storage offering 80 MB for Image/Sound/Video, 4 MB for Java, 3 MB for Email and 1.5 MB for MMS with just enough room left over for 200 SMS messages.
As with earlier versions of Netfront, there is a handy option to render Web pages to fit smaller screen widths, saving a ton of pesky horizontal scrolling.
Hot on the heels of yesterday’s story about the ‘world’s greatest military hacker’ comes this tale of advanced doltery from train operator Great North Eastern Railway (GNER), who managed to publish their system passwords in a magazine available to thousands of passengers.
GNER, owned by the Sea Containers Group, provide high-speed intercity train services along Britain’s East Coast main line, linking England and Scotland along a route of almost 1,000 miles.
A new survey published today reveals that more Europeans than Americans possessed a broadband Internet connection in the first quarter of 2005, with hi-tech South Korea in danger of losing its global pole position.
“Given the slow growth of South Korea, we expect that the top position, now held by South Korea, will change hands this year,” observed TelecomPaper director Ed Achterberg.
Wi-fi enabled North Londoners can now gorge their connectivity needs with the announcement by Islington Council that its ‘Technology Mile’ has gone live.
The council are anticipating that locals may use the free access to pay off council bills and are hopeful that the service may stimulate commercial activity in the area.
An unemployed Scottish man alleged to have carried out “the biggest military computer hack of all time” will appear in a London court today.
Rather immodestly self-declared as ‘beautifully designed’, Sony Ericsson and Vodafone have announced their new V600i 3G phone.
Subscribers can also take advantage of the content streamed from the Vodafone live! site, including live sports and music videos.
Cutting edge office hipsters keen to perfect that
NTL’s claim that 300K broadband offer was “more than 5 times faster than standard 56K dial-up internet” has been happy-slapped down by the Advertising Standards Authority (ASA), who condemned it as being in breach of TV Advertising Standards Code.
The telecoms giant insisted that it was standard industry practice to refer to the speed of broadband only in terms of download speed and, to back up their case, readily snitched on a host of competitors making similar claims.
After an eternity of “will they? won’t they?” rumours Siemens has announced that it is to flog its loss-making mobile-phones unit to the Taiwan-based BenQ Group.
Through the haze of a soft focus lens, Klaus Kleinfeld, the CEO of Siemens AG whispered sweet nothings about his new bedfellow:
Perhaps a little tipsy from wielding his fearsome buying power, BenQ Chairman & CEO K.Y. Lee roared “With the acquisition of Siemens’s mobile phones business, we are rapidly approaching our goal to become one of the world’s leading players in the mobile phone industry. Our expansion strategy will be strongly supported by this deal, as we can rely on a global organization with excellent employees, a well-established blue-chip customer base in the mobile business and a strong brand with high impact.”
“Siemens will continue to offer its customers in the telecommunications industry one-stop shopping for all their needs. With BenQ, we have found a partner who will supply us with the corresponding products. In addition, we will be collaborating closely in research and development. Moreover, we also intend to utilize synergies in jointly addressing customers and in our selling operations,” commented Lothar Pauly, the CEO of the Siemens Communications Group.