Sony Rolly: More (Sketchy) Details

We’ve been digging deep into our Sony contact book in an effort to find out more details about the now-seen Sony Rolly.

Cards are being held very close to the chest about it all over at Sony. As we know Engadget have been through the video with a fine tooth comb in a desperate attempt to try and suss out more.

Even the most senior Sony source we spoke to (and yes, they were very senior) had only seen the Rolly once.

Using a crowbar to try and get some new info from them about it, we found that it is indeed a digital media player designed to extend the function of a Walkman-type device – to create a new category. Think of it as a music-focused Wii on wheels.

It’s got integrated speakers and, as we’ve seen, moves around pretty fast with that weird flappy side-thing going on.

As you can see – we couldn’t get that much more. Lips are very tight.

Silence – The Future of Tech PR?
It is interesting to see how, the less is known about a product, the greater the hysteria in the press – iPhone being the most over-blown example.

What does this mean for the future of PR of tech products? Sort of turns PR on its head if the idea is that you _don’t_ talk about a product, doesn’t it?

28 Responses to “Sony Rolly: More (Sketchy) Details”

  1. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  2. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  3. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  4. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  5. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  6. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  7. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  8. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  9. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  10. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  11. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  12. [...] Ever since Apple introduced the iPod with the revolutionary clickwheel, manufacturers have started to think differently about gadgets and the way we control them. It is pretty revolutionary to give up something you have known for years, something everybody has accepted as normal and we all use very day : buttons on electronic equipment. Nintendo’s Wii can be used as a virtual tennis racket, Apple’s iPhone has a screen that tilts automatically and multitouch screen is awaited. And before I forget, Sony has a music player without a screen that has only one button. Think of it as a music-focused Wii on wheels.(Digital-Lifestyles) [...]

  13. on 04 Sep 2007 at 2:32 pm Technology News Daily

    [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  14. [...] some arm twisting from website Digital Lifestyle, Sony brass admits that, yes, it’s a digital media player, and they want us to think about it [...]

  15. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  16. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  17. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  18. [...] some arm twisting from website Digital Lifestyle, Sony brass admits that, yes, it’s a digital media player, and they want us to think about it [...]

  19. [...] some arm twisting from website Digital Lifestyle, Sony brass admits that, yes, it’s a digital media player, and they want us to think about it [...]

  20. [...] some arm twisting from website Digital Lifestyle, Sony brass admits that, yes, it’s a digital media player, and they want us to think about it [...]

  21. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  22. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  23. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  24. [...] Well what do you know, digital lifestyles spoke to some “senior” Sony sources who consider Rolly a “music-focused Wii on [...]

  25. on 05 Sep 2007 at 7:58 am John Tokash’s Blog :: Sony Rolly UNITED STATES

    [...] what is it? A Wii for music? The new (tiny) Aibo platform? I’ll try to remain objective, but I’m loving it. The [...]

  26. [...] some arm twisting from website Digital Lifestyle, Sony brass admits that, yes, it’s a digital media player, and they want us to think about it [...]

  27. [...] • Rolly Polyphonic – Sony’s “Rolly” (roll-e) may be a music-playing “Wii on … [...]

  28. on 06 Sep 2007 at 4:48 am Boing Boing Gadgets: the latest posts UNITED STATES

    [...] • Rolly Polyphonic – Sony’s “Rolly” (roll-e) may be a music-playing “Wii on … [...]