If there’s one thing sure to set Mac fanboys into palpitations of leg-quivering, gusset-moistening excitement, it’s the ludicrous pretend ‘post-it note’ that Apple slaps on their site whenever a new product is due to be announced.
This pantomime – acted out several times annually – sees all the contents of a product page swept aside to be replaced by a yellow ‘sticky’ note proclaiming, “We’ll be back soon,” penned in a ghastly Comic Sans-alike font. Accompanying the note is the message, “We are busy updating the store for you and will be back shortly.”