Distribution

The new digital ways content was becoming distributed

DABplus With EPG Launched By Frontier Silicon
Frontier Silicon has launched a new module that claims to bring personal-video-recorder (PVR) like capabilities to DAB digital radio.
The newly introduced DABplus brings a combination of a smarty-pants electronic programme guide (EPG) and advanced recording and timer capabilities to its successful Venice module.
Just like a PVR, DABplus will let radio listeners shuffle through a guide detailing up to seven days of programmes and select what they want to listen to (or record via the built in timers).
Recordings can be saved onto a memory card on the same radio or played back on any compatible audio unit.
With a Tim Henman-esque clenched fist action, Anthony Sethill, CEO of Frontier Silicon whooped up the benefits of his company’s new product, “This will revolutionise digital radio just as PVR has revolutionised the television viewing experience.”
The Venice module comes with all the necessary components pre-installed, making it easy for manufacturers to start churning out DAB radios by simply bolting on a power source, antenna, display and keypad (it’s probably a bit more difficult than that, but you get our gist).
The module contains the Chorus processor which has already proved a hot potato in the DAB world, shifting over two million units.
Frontier Silicon’s software provides an interface through which EPG and dynamic service information (DLS) can be viewed, with scrolling text allowing information ‘wider’ than the 16-character screen to be seen.
Anthony Sethill added, “The addition of DABplus to our market leading modules will help accelerate the adoption of new broadcast features such as EPG and is therefore an important next step for the digital radio market.”
Frontier Silicon
1 June, 2005
Broadband Beats Dial-Up In The UK
Research from BT shows that the number of users connecting to the Internet via broadband has overtaken dial-up subscriptions for the first time, with 7.4 million broadband customers (including cable) now online.
The figures, released by the BT Group, reveal that it has taken just over three years for broadband connections to overtake dial-up, with millions bidding farewell to “KKKKK-ER-ZRRRR-WEEIR!” modem dial up sounds for the silent, swift appeal of always-on broadband.
The speed of uptake has been accelerated by the intense competition from a host of high-speed Internet service providers, all offering customer-tempting speedier connections and services at ever-falling prices.
Initially, broadband availability was geographically limited, but according to Ben Verwaayen, the chief executive of BT, connections are now available to 99.6 per cent of the UK population, “equivalent to the proportion with running water.”
Businesses have been quick to take advantage of broadband’s ability to handle significantly more data than dial-up, with always-on connectivity delivering commercial advantages in the global markets.
High speed connections are also good news to those selling goods and services online, with an explosive growth in the consumer market for buying media online, such as films, music and television.
Mr Verwaayen said: “I know people’s memories are short but I don’t think that anybody three years ago had even the faintest hope this would happen. I remember when I came into BT [April 2002] it was not in anyone’s imagination.”
Cash is still rolling into broadband investment, with Cable & Wireless announcing last week that it would be shelling out another £70m (~US$127m ~€m)to expand its Bulldog broadband brand.
Bulldog is currently handling 14,000 customer orders a month after launching last year at a cost of £41m (~US$74m, ~€103m).
BT remains the Big Cheese of the broadband world in the UK, boasting 1.7 million broadband subscribers of its own, with its network supplying a further 3.7 million broadband connections for other Internet service providers.
Two million cable customers now enjoy broadband connectivity through NTL and Telewest.
Mr Verwaayen wrapped things up: “We have to take the internet out of the domain of the geek and into the normal world. That’s the journey we are on. After that you can increase the multiplier effect of broadband in the economy. “It’s great to have overtaken dial-up, that’s another step, but it’s still in its early days.”
BT Group
Bulldog Broadband
31 May, 2005
Log On Through The Lord
Cardiff vicar Reverend Kimber is hoping that by introducing wireless broadband access from the pews of his city centre church, more people will be encouraged to join his flock at St John’s Church.
The decision was made after the tech-savvy Reverend discovered that the thick walls of the 1473 church blocked his own wireless signal as he used his laptop to write sermons and create orders of service.
The Welsh capital is awash with Wi-Fi after a joint project between Cardiff council and BT Openzone resulted in more than 100 wireless broadband points being created around Cardiff city centre and parts of Cardiff Bay.
With the streets full of wired Welsh business folks looking for a fix, Kimber realised that they might appreciate a quieter place to do business.
“The church is a sanctuary for everyone, including business people with laptops and mobiles who may want to find a quiet area without lots of noise and loud music to sit in peace and do some work or just send an e-mail,” Kimber told the BBC.
The laptop-toting vicar added, “I couldn’t do my job without one and it has made me more aware of other people’s needs.”
After Kimber approached BT, the company agreed to fill in the gap in Cardiff’s wireless broadband network and fitted the church with its own Openzone node, providing access to surfers sitting in the corner of the north aisle at St John’s.
Hopeful to convert Skype surfers into Bible-troublers, the Rev Kimber said: “This church has a strong commitment to be open for people in the city, and of course, if this will encourage more new people into the church, the project will have been a success.
Fearful of mass sessions of multiplayer shoot-em-ups and virtual battles breaking out in the aisles, Kimber added, “All we ask is that they respect the church environment and do not to use loud mobile ring tones or play music on their computers, especially when a service is in progress.”
It wouldn’t be the first time the church has seen battle – the original medieval church was severely damaged during the revolt of Owain Glyndwr in the early 15th century.
According to Ann Beynon, BT’s director Wales, when it comes to wireless connectivity, Cardiff is now one of the most connected in the UK.
St John’s church, Cardiff
Wireless broadband goes to church
31 May, 2005
MobiTV Powers Orange 3G TV
We covered the announcement of Orange’s 3G TV content to mobile handsets last week, but today we discovered who’s providing the content-to-mobiles technology powering the services.
Idetic, the company behind MobiTV, who are in turn Orange’s partners for the service, are the technical brawn behind the operation. Headquartered in Berkeley, CA they have been around since 1999, originally working on bandwidth optimisation systems for cellular networks.
We spoken extensively with Ray DeRenzo, former Chief Marketing Officer of Vodafone America’s Global Platform and Internet Services Group, who joined Idetic as VP of EMEA (so he’ll have a somewhat less-wide business card these days), running through many areas of their business.
A fortuitous early deal with Siemens saw the creation of a smart proxy server product being bundled with Siemens hardware and begin actively sold, with Siemens effectively becoming a sales agent for Idetic system. This licensing deal gave them the breathing space, and cash flow, to further develop the system.
The roots of the system that is being used on the Orange project lay in a demonstration system for delivering content over IP connections to TV, originally created as a sales tool to sell their optimisation products.
During a demo with a major US broadcaster, the eyes across the table lit up, generating great excitement about using the system to syndicate broadcaster content to many platforms.
This pivotal moment for the company, altered the companies direction, expanding them in a new direction.
After much careful thinking and planning they’ve ended up with an end-to-end solution, spanning ingestion; digitisation; encoding; and distribution going initially to IP TV, now cellular and wireless.
In what must have been a pretty big transition for the technical-focused company, they launched MobiTV, hiring the BSD’s from Hollywood, TV and the cellular world. By gathering content distribution deals initially in the US, now Europe and soon Asian markets, they have placed themselves in an enviable position, supplying the delivery system and the content to be delivered – both sides of the transaction.
With expansion into Europe and Asia on their main, back in February, MobiTV swelled their ranks with some of the great and the good from the mobile world, one of which being our interviewee Ray DeRenzo. A smart move bringing in people who’ve been very close to the Giant.
Digital-Lifestyles spoke to Ray this afternoon who confirmed their first trip to MipTV this year had been highly rewarding with many of the content companies beating a path to their door. He commented that seeking content deals has been significantly easier in the US, as the content owners are consolidated into a small number of very powerful providers, differing from the significantly more fractured map of Europe.
Their heritage in the US has done them big favours. The deals that they have made there have enabled them to supply a similar service to the Orange TV service, in the US to Sprint PCS, AT&T Wireless, Cingular Wireless and a number of other regional carriers in the region carrying 23 channels.
These US roots could go someway to clarify why the Orange UK TV service is so weighted towards US content. Signing deals like CNN are a sure thing in many countries of the world.
The simplicity of the whole system is quite beautiful. Ingesting at satellite downlink sites in the US and Europe, this is transferred to their operations centre in the US where the content is prepared and distributed to cellular phone users handsets via their downloaded application. When content is delivered of the handset, the application takes care of the deliver of the content, DRM and rescaling of the video to the specific characteristics of the destination handset.
They’ve opted not to use the RTSP (Real Time Streaming Protocol) standard as many other video streaming services have, but have decided to use their own packeted-delivery approach, which they claim is more bandwidth efficient than leaving the connection constantly open, as RTSP does. It would seem to make sense.
Orange have initially decided to only offer a bundle deal, £10 (~US$18 ~€14.5)per month including 20 hours of access to any of the TV content. MobiTV system is also able to offer many more payment options including one-off payment using micro-payments.
Depending on the handset that is used, MobiTV claim mobile views should be getting a frame rate of around 15 fps, which while it’s around half the frame rate of ‘normal’ TV, sound eminently very watch able – certainly a considerable improvements on the much maligned 1-2 fps of a couple of years ago.
The delivery of TV and video content to the mobile handset is currently white hot both in the content and mobile worlds – and it’s been getting that way for the last 18 months. What has yet to be consistently proven is the consumer’s appetite for paying for it – Will it have the run away success of SMS or only generate the mild interest of MMS.
We don’t know Idetic/MobiTV’s offering intimately, but from the overview we’ve had it certainly looks like an interesting offering.
Idetic
MobiTV
27 May, 2005
Bluetooth Units Hit 5 Million A Week
Like the spotty geek who turns up in the pub with a stunner on his arm, Bluetooth has confounded critics by reaching the significant milestone of five million Bluetooth units shipping per week.
The Bluetooth Special Interest Group (SIG) announced the growing consumer demand for Bluetooth, citing the wide acceptance of Bluetooth technology in a multitude of applications such as mobile phones, cars, portable computers, mp3 players, mice and keyboards.
“Five million units shipped validates the sizeable market for Bluetooth technology,” roared Michael Foley, Ph.D., executive director of the Bluetooth SIG before weirdly adding, “every time you blink an eye, another ten Bluetooth chipsets see the world.”
“When you couple that with the recently announced collaboration between the Bluetooth SIG and UWB,” Foley continued, “Bluetooth technology will further reinforce its leading position far into the future. Even today, we expect this will have a positive impact in Bluetooth uptake.”
Quick as a flash, Harish Naidu, Microsoft’s general manager of the Windows Device Experience Group was on hand to shove a congratulatory oar in: “The five million per week mark proves that Bluetooth technology has strong marketplace traction. Microsoft is committed to ensuring that the platform support in Windows meets the needs of the marketplace.”
Faster than a gabba ringtone, Jyrki Rosenberg, Nokia’s Director of Strategic Technology Marketing was also on hand to join the backslap-fest, “For Nokia, Bluetooth technology is an important element in our optimized mix of radio technologies that enables seamless connectivity and a more wireless lifestyle for customers.”
Seizing a convenient opportunity to squeeze in a bit of PR, Rosenberg added, “Already today, Nokia has introduced state-of-the-art mobile devices that allow data transmission using both high- speed cellular networks, WLAN hot spot access, and Bluetooth technology.”
The first release of the Bluetooth Specification was released in 1998, and despite initial cynicism, over 3400 companies have become members in the Bluetooth Special Interest Group (SIG).
The number of Bluetooth products on the market has soared with volumes doubling from 2003 to 2004, reaching an installed base of over 250 million.
Growth is predicted to reach 500 million units by the close of 2005.
Bluetooth.com
25 May, 2005
BBC iMP: Public Trial For 5,000 In September
BBC New Media is to extend trials of its interactive Media Player (iMP), allowing viewers to download material from 500 hours of its television and radio programming.
The latest phase of trials for BBC New Media’s interactive Media Player is scheduled to begin in September 2005 and will run for three months.
The interactive Media Player lets viewers catch up with TV and radio programmes up to seven days after they have been broadcast, with the BBC offering legal Internet download programmes to their PCs.
The latest road test follows smaller trials last summer where the BBC used a limited number of people and a small amount of rights-cleared programmes to test the concept of using peer-to-peer technology and digital rights management (DRM) to protect rights holders.
This time around, the BBC is offering around 190 hours of TV programmes and 310 radio programmes, in addition to local programming and rights-cleared feature films.
The 5,000 trialists will be able to search for programmes they want to watch, filter programmes by channel, select subtitles and, in the case of some series, to collect and watch episodes that they may otherwise have missed.
Ashley Highfield, BBC director of new media and technology, effloresced with a curious mix of similes: “iMP could just be the iTunes for the broadcast industry, enabling our audience to access our TV and radio programmes on their terms — anytime, any place, any how – Martini Media.”
“We’ll see what programmes appeal in this new world and how people search, sort, snack and savour our content in the broadband world,” he added.
Currently, issues with rights, distribution and navigation are limiting the menu, leading to fears that without the necessary killer content to attract audiences, take-up of the service may stall.
Highfield has stated that the BBC was looking to tackle these issues through services like Creative Archive and iMP, and called on the industry to do the same.
The pilot will use DRM software to delete programmes seven days after the programme has aired on TV, ensuring that users can no longer watch the content after that time. The digital rights system will also prevent users emailing the files to their chums or sharing it via disc.
The BBC iMP pilot will use peer-to-peer distribution technology to distribute the content and Geo-IP technology to restrict the service to UK Internet users only, with Siemens Business Services, BBC Broadcast and Kontiki, assisting with the technical and play-out elements of the trial.
The Kontiki system is already being beta-tested by the Open Media Foundation in trials of a public service allowing controlled peer-to-peer distribution of rights cleared audio and video.
BBC iMP
Kontiki
16 May, 2005
MHP: Examining Launch Strategies
Natalie Mouyal of DigiTAG follows up on her previous piece on Wednesday that reviewed the current position of MHP services in Europe.
As MHP-based interactive services are launched throughout Europe, will they encourage the uptake of digital television services? Country case-studies demonstrate that the strategy adopted for the launch of interactive services does impact the roll-out in the market. Two different types of launch strategies can be used for the free-to-air DTT platform.
In a first strategy, national governments focus on the roll-out of digital terrestrial services using simple (zapper) set-top boxes that converts the digital signal for reception on an analogue television set. This strategy encourages the uptake of DTT services by promoting the purchase of a relatively inexpensive zapper set-top box in order for viewers to access an increase in the number of television programme services. Once the DTT services are accepted by the general population, broadcasters can launch interactive services in a second step. However, this strategy results in a large quantity of zapper boxes in viewer households that will need to be converted in order to access interactive services.
In a second strategy, interactive services are an integral part of the initial launch of DTT services and viewers are educated to understand that television can provide a wide range of new services. DTT is no longer a simple translation of a previously existing television services but rather a new television experience. However, this strategy requires a greater financial investment given the higher cost of an MHP-enabled set-top box when compared with zapper set-top box.
Generally, countries have tended mix the two strategies. Viewers have benefited from both an increase in the number of television service programmes available, as well as interactive television services. Yet, this combination has not always allowed for an impressive take-off of MHP based interactive services. In the case of Finland, consumers could choose between a zapper set-top box that allows them to access more television service programmes or an MHP-enabled set-top box that allows them to access both the increased number of television services programmes as well as the interactive services. However, MHP-enabled set-top boxes make up only 5% of all set-top boxes currently purchased.
So as to encourage viewers to buy MHP-enabled set-top boxes, the Italian government has provided households with a subsidy towards the purchase of their interactive set-top boxes. While this subsidy can be used for any open platform interactive boxes, such as those used to receive TV via fibre optic broadband services, it has encouraged the purchase of MHP-enabled set-top boxes. It is estimated that 1.5 million MHP-enabled set-top boxes have already been purchased since February 2004. In addition, the decrease in subsidy from €150 (~US$190 ~£102) in 2004 to €70 (~US$95 ~£51) in 2005 reflects the drop in price for MHP-enabled set-top boxes following their massive uptake.
The consumption of MHP-enabled set-top boxes has kick started the economies of scale for their manufacture. The marginal cost difference for an MHP-enabled set-top box and a zapper set-top box is now much reduced. By adopting this strategy, the Italian government has successfully prevented its market from being flooded with simple zapper set-top boxes.
It has been assumed that many consumers will invariably prefer the cheaper zapper set-top box to a more expensive MHP-enabled set-top box. However, this reasoning disregards the type of interactive services offered. For example, should viewers find interactive services compelling and easy to use, they may be willing to spend the extra money necessary for an interactive set-top box. Thus, it would seem that consumer education is key to the successful roll-out of interactive services.
Much will depend on the role and importance attributed to interactive services. Should governments wish to promote t-government services, it is necessary to encourage households to purchase an interactive set-top box. Broadcasters may use interactive services as a means to increase their revenue and as a result invest funds in the development of appealing content. The priorities of content developers, broadcasters and governments will impact the successful roll-out of interactive services and likely lead to variations between markets.
Natalie Mouyal, works for Digitag
13 May, 2005
Oxford DVB-H Trial: Content Partners Announced
NTL Broadcast and O2 have revealed the first batch of channels to be part of their forthcoming mobile TV trial in the Oxford area, announcing an initial 16 channels including Cartoon Network, CNN, Discovery Channel, Sky Sports News and Sky Travel.
The six-month trial will roll out to 350 O2 customers using the new trialled in Finland.
Dave Williams, O2’s chief technology officer, saw the mic and clicked into action: “We believe that mobile broadcast TV has the potential to sit alongside our existing customer services based on GPRS (2.5G) and 3G mobile data networks. Mobile broadcast TV aims to be a cost effective method for transmitting high quality content from one source to multiple customers whereas 3G is ideal for providing bespoke content to users.”
Terry Howard, head of media business development at NTL Broadcast, also fancied a bit of quote action: “This trial will give a useful insight into how the new technology performs, and we intend to use that information to inform the broadcasters, mobile operators and Ofcom about the consumer appeal of the service. We look forward to welcoming other channel providers and terrestrial broadcasters on board for the trial.”
To support the trial, NTL Broadcast is building a new broadcast network of eight DVB-H transmitters to cover 120 square km around Oxford that will enable the lucky participants to receive digital television on the move. To enable a commercial service to be launched in the UK, Ofcom will need to license spectrum and O2 is already lobbying the UK regulator to bring forward plans to distribute radio frequencies for mobile TV services.
O2 will soon begin the process of recruiting triallists from the Oxford catchment area: but young ‘uns, silver surfers, crumblies and grannies need not apply: O2 is restricting insisting that participants be between 18 and 45 years of age. The ageists!
NTL
O2
12 May, 2005
MHP Services In Europe: Current Position Reviewed
Across Europe, interactive services using the DVB Multimedia Home Platform (MHP) standard have been launched on cable, satellite and terrestrial platforms. While not formally mandated by the European Commission, MHP has been embraced as an open and interoperable standard that can be actively encouraged and promoted. Already, several countries have launched MHP-based interactive services on the terrestrial platform.
Finland pioneered MHP-based interactive services on the digital terrestrial television (DTT) platform when it launched services in August 2001. Services currently include digital teletext, banking and game applications, advertising sites and a seven-day electronic programme guide (EPG). A mobile telephone assures the return channel. Currently, a regional MHP portal is available in the city of Tampere to provide local information and a similar portal will soon be launched in Helsinki. The government has actively supported the development of MHP-based services through its project ArviD.
Public service broadcasters have been very active in establishing the Nordic Migration Plan to ensure the introduction of MHP-based interactive services. The launch of DTT services in Denmark and Norway will likely include interactive services. Denmark is expected to launch its DTT services in July 2005 while Norway may launch its services in 2006.
In Sweden, interactive services were initially implemented using the proprietary system, OpenTV. However, the migration towards MHP-based services is underway and the public broadcaster SVT launched an MHP based digital teletext service in March 2004.
Germany has been a continued supporter of the roll-out of MHP-based interactive television services, especially on the satellite platform. MHP data services have been launched on the terrestrial television platform.
In Austria, a DTT trial with MHP-based interactive services provided 150 households in Graz with access to an interactive television service called !TV4 using the telephone connection for the return channel. Using their television remote control, viewers could retrieve information services and vote. Given the success of the trial, it is likely that MHP-based interactive services will be launched alongside DTT services.
In Hungary, MHP-based interactive services are available in the DTT trials conducted by Antenna Hungaria. The services are information based and include digital teletext and an EPG.
In February 2002, the Ministry of Science and Technology in Spain sponsored an agreement for the promotion and implementation of interactive services based on the MHP standard signed by leading manufacturers and broadcasters. Currently MHP services are available in Catalunya, Madrid and the Basque region and are expected to be launched in Galicia. In Catalunya, the Miromercats pilot supplied 100 homes with advanced MHP applications and provided a return channel via the telephone line.
But the turning point for MHP has been in Italy where interactive content has been a cornerstone of the launch of DTT services. Broadcasters have provided a wide range of MHP-based interactive services such as digital teletext, news information, weather forecasts, audience polling and an EPG. Furthermore, the government seeks to develop “t-government” services in an aim to help bridge the digital divide. Government subsidies are available to encourage households to purchase interactive set-top boxes.
Of course MHP is not the only interactive television service system in the market. Proprietary systems such as MediaHighway and OpenTV have been installed in a large number of set-top boxes, often for cable and satellite platforms. In the United Kingdom, the MHEG standard is widely used on the terrestrial platform. As a result of the various products and services in the market, the DVB Project has been working on the development of the Portable Content Format (PCF) to deliver a wide range of interactive television services to multiple platforms with a minimum of re-authoring. It has significant interest for operators who wish to migrate towards MHP by allowing them to manage simultaneously a mixed population of devices.
We’ll be carrying a follow up piece by Natalie on Friday, about launching MHP services. Natalie works for Digitag
Photo credits: Alticast, Uni-Weimer, MHP.org, MIT Xperts
11 May, 2005
High Altitude Platform (HAP): Broadband For All?
Broadband is taking off everywhere, speeds are increasing and everybody’s happy. Well almost. Broadband isn’t available to all, especially those in more rural areas.
Unfortunately cable companies don’t have the financial resources to lay fibre everywhere (especially in today’s economic climate) and even BT, who are radically changing the old telephone network so that every exchange in the UK is wired up for Internet, still won’t be able to reach rural customers. It isn’t because they don’t want to, but (in BT’s case) the DSL (digital subscriber line) technology just doesn’t work at long distances.
This will leave large percentages of the population without broadband and currently their only option will be expensive satellite systems.
There’s a chance that some kind of fixed wireless access (FWA) solution will become available, but currently the technology is expensive and again requires a massive investment in radio masts and connecting them all together. Unfortunately FWA is likely to be used for backhaul in more urban areas where the population density justifies the upfront investment.
HAPpy HAPpy, Joy Joy
Luckily it looks like there is an answer, and it’s call HAP (High Altitude Platform). There have already been trials of HAP using tethered balloons, and these have been reasonably successful, but there are problems. They are relatively low altitude, so may interfere with other air traffic. However being tethered means they can use the tether cable to connect to the infrastructure on the ground (i.e. say the Internet), but it limits them to being tethered in suitably connected areas.
Utilising a real HAP solution means sending what could be called airships up 20Km or so, these would freely roam the sky. Being so high they wouldn’t interfere with commercial air traffic – of course would still need to get approval from the international aviation authorities, especially for launching them and what happens when something goes wrong or they falls back to earth.
Other approaches to HAP involve lightweight aircraft, such as the European-funded Capanina project.
Both balloon and fixed-wing platforms would use radio systems (similar to satellite) to transmit to end-users, who would use a steer able dish that tracks the HAP. Current thoughts are that the HAPs will use both radio and optical transmissions between HAPs (since optical interference is very low at 20Km altitude).
The HAP end-user connection may use existing WiFi-type solutions to actually connect people, so a small village may have a central HAP system which then people connect to using traditional systems.
Where HAP can offer significant benefits, is to moving objects such as trains. They would use a sophisticated electronically steer able aerial to track the HAPs and would allow continuous reception of signals – even between HAPs.
Since the bandwidth between a ground receiver and the HAP would be about 120Mb/s, rural (and moving) users might actually get a better service than traditional broadband users.
Unfortunately it’s going to take a while for this to be a commercial reality, but at least people are thinking about it, trials are commencing now and it’s got European funding.
Capanina
10 May, 2005