Category: Sony

Robert Clark Photo Trip Sponsored by Sony Ericcson: PR Own Goal?

Sony Ericsson and Photographer Robert Clark,S710a Camera PhoneWe know that camera phones are getting better and that the Ericsson S710a Camera Phone has a better one than most, but this over-excited PR bonanza from Sony has rubbed us up the wrong way.

Here’s the story: Sony have waved enough bags of gold at award-winning photographer Robert Clark to entice him to trudge across North America capturing “spontaneous” pictures through the viewfinder of a Sony Ericsson S710a camera.

Now, you may think getting a top photographer to go around taking pictures and then slapping them up on a Web site is fairly unspectacular stuff, but Sony’s press department clearly doesn’t agree.

“A New Era of Digital Photography Begins Today” screams their hyperbolic announcement, “Join Robert Clark as He Travels Across North America, Spontaneously Discovering Life as It Happens”.

We’re not quite sure what ‘Spontaneously Discovering Life as It Happens’ entails. Maybe he’ll be stumbling across new life forms with every step or be in a constant state of astonished delight as wonderful creatures ‘spontaneously’ appear before his eyes.

Mind you, this Clark fella appears equally keen to join in the mutual PR lathering:

“It is truly exciting to have the opportunity to undertake such a prolific journey across North America, and have the opportunity to capture the people, places and things that make this country unique,” purred Robert Clark.

“The camera phone is revolutionising how we see the world, allowing us to capture intimate moments more spontaneously than ever before. This tour aims to be a defining moment in the era of digital photography – elements of American life all captured with a high performance Sony Ericsson camera phone.”

Quick as a flash, Sony’s Vice President of Marketing for Sony Ericsson, Frances Britchford, was on hand to further inflate the wild claims being made for this blatant publicity stunt:

“The Image America tour, and our partnership with the very talented Robert Clark, provides a unique opportunity to capture the essence of the United States and Canada through something that most of us now consider essential to our lives – the cell phone”.

And just when you thought he couldn’t get any further carried away, he rolls out this spectacular piece of convoluted PR guff:

“For experienced photographers or true photo novices, the S710a is the perfect tool to capture life’s moments as they happen.”

Sony Ericsson and Photographer Robert Clark,S710a Camera PhoneNow we like the Sony Ericsson S710a phone. It’s a great phone.

In fact, it’s a nicely designed, well specified, fully featured smart-phone with an above average camera that is fine for taking holiday snaps and photographs of your mates getting drunk. And that’s about it.

It is not – and never will be – “the perfect tool for professional photographers”.

With a resolution of just 1.3 megapixels it sits near the bottom of the pile of even the cheapest digital cameras, so the only professional photographers likely to be using this camera are the ones being sponsored by Sony.

Despite the ludicrous blurb, it’s a fairly safe bet that Clark will produce a fine set of pictures that will put almost all camera phone photographers to shame.

No doubt his years of experience producing work for esteemed magazines like National Geographic and Sports Illustrated will get the very best out of the Sony phone and the ‘commemorative book’ he’s knocking out at the end of his tour will be a fine looking thing (although the cynical amongst us wonder how much pre-publishing Photoshoppery will go on behind the scenes).

For consumers looking for a handy camera/phone combination capable of producing reasonable quality 6″ x 4″ prints, the Sony Ericsson S710a is a fine choice. Professional photographers should, however, look elsewhere.

Sony Ericsson S710a photos
Robert Clark at American PHOTO
Sony Ericsson Image America

Sony Ericsson

Sony PSP UMD Movie Pricing Announced

Sony PSP UMD movie pricing announceKids today, eh? Spoilt rotten they are.

When I were a lad, an ‘entertainment system’ would take the form of a wobbly cassette player or perhaps a racy CD/radio combination for the well-heeled, but these young ‘uns today are positively spoilt for choice.

Not only can they loll around in their messy bedrooms all day and play state-of-the-art video games and music CDs on their PlayStation Portables, but now the little blighters can watch the latest movie releases too, courtesy of Sony’s proprietary Universal Media Disc (UMD) format.

Within weeks, weary parents around the country will soon be nagged into submission by persistent teenagers demanding the $28.95 (£15.30, Euro 21) to buy the cult classic, ‘The House of Flying Daggers’, scheduled for release on 19th April, 2005.

New films published on UMD will share a simultaneous release date as US/Region 1 DVD releases, with a price of $28.95 (£15.30, Euro 21) or thereabouts with a lower price of $19.95 (£10.50, Euro 15) for films that have already been released.

Accordingly, the other four previously announced UMD titles – Hellboy, Resident Evil: Apocalypse, XXX and Once Upon A Time In Mexico – will all retail for $19.95 when they go on sale on 19th April.

Following the initial flurry of releases in April, Sony plans to annoy parents further with the release of new titles at monthly intervals thereafter.

As a special bonus, the first million PlayStation Portables sold in the US following its 24th March release will also come with a UMD movie copy of Spider-Man 2.

Although the pricing appears attractive to the target audience, it’s the same price as regular DVD and some may feel that they’d be better off buying something with greater compatibility.

PlayStation Portables

New PlayStation3 Cell Processor to be Revealed

New PlayStation 3 to include super-fast Cell processorThe details of the Cell processor chip designed to power Sony’s PlayStation 3 console will be released in San Francisco today.

The result of a devilish melding of the minds of industry giants, Sony, IBM and Toshiba, the chip has taken three years to develop and is reported to be up to 10 times faster than current processors.

Triumphantly billed as a “supercomputer on a chip”, advance reports suggest that this beast of a processor is significantly more powerful and versatile than the next generation of micro-processors announced by their competitors, Intel and AMD.

Utilising several different processing cores that work on tasks together, the chip has been fine-tuned to be able to handle the detailed graphics common in games and the data-chewing demands of films and broadband media.

New PlayStation 3 to include super-fast Cell processorThe Cell’s architecture is described as scalable from “small consumer devices to massive supercomputers” and when installed inside powerful computer servers, is expected to be capable of handling a breathtaking 16 trillion floating point operations, or calculations, every second. Phew!

IBM will start producing the chip in early 2005 at manufacturing plants in the US, with computer workstations and servers being the first machines off the line sporting the Cell processor.

A working version of the PS3 is expected to be previewed in May 2005 but the full launch of the next generation console is not expected to start until 2006.

High-definition TVs from Sony and Toshiba, a Sony home server for broadband content and the PlayStation 3 all featuring Cell are also due to appear in 2006.

“This is probably going to be one of the biggest industry announcements in many years,” boasts Richard Doherty, president of the Envisioneering research firm. “It’s going to breathe new life into the industry and trigger fresh competition.”

But it’s not all pat-on-the-back stuff with rivals publicly questioning whether Cell’s potential can be realised – while they hastily get to work on alternative multi-tasking methods.

IBM, Sony, Toshiba to reveal ‘superbrain chip’ (ft.com)
PS3 Portal News
PS3Land.com
PlayStation 3: The next generation (CNet)
PlayStation 3 chip to be unveiled (BBCt)

Gran Turismo 4 day – 22 February US, 9 March EU

Gran Turismo 4 launchThe anticipation around the release of Gran Turismo 4 has been, to put it mildly, huge. Sony are hoping this Playstation2 only game will be their Halo2 type blockbuster.

Sony has announced that it will be releasing it in the US on 22 February. Europe will have to wait until 9 March, but will gain from having an additional 10 cars on top of the 700 or so that are in the Japanese version, which launched on 28 December last year. We’re not sure that an extra 10 cars will actually make up for the delay.

The Gran Turismo series has to date sold more than 37 million and this will be the first version that has networked play, which is one of the reasons we’re covering it. At release it will come with LAN play, the ability to play it between a number of machines on the same network. This will be followed ‘later’, possibly late 2005, by the full network play, letting people play across the world. This was knocked back after Sony experienced difficulties with inter-country gaming.

Reaction so far has been that it looks stunning, easily the graphically best title to appear on the Playstation 2.

You can tell that a game is going to make a big impact – and have a significant marketing campaign behind it, when a company like Nissan decides to launch a special version of a car to coincide with the launch. The 350Z Gran Turismo 4 Edition will be limited to 700 cars in Europe and feature things like extra power in the engine and specific wheels. The features we’d really like to see on this very quick car – a pause or reset button, if you get in to trouble when driving it – are unlikely to be provided.

Gran Turismo 4
Nissan launch 350Z Gran Turismo 4 Edition (PR)

Youth Gym Usage Up 15% After PS2 Games Installed

Liverpool Gym PS2Back at the tail end of last year, Liverpool City Council installed gym equipment with Sony Playstation games consoles fitted to them, in an effort to induce the local youth to come to the gym.

At the time, Councillor Warren Bradley, Executive Member for Leisure was quoted as saying “By fitting television screens and games consoles to the equipment, we will be able to show children that they can combine their favourite activity with exercise. And by teaching children about the positive benefits of exercise.”

Why are we mentioning today? The Sun, a well known tabloid “newspaper”, is running a brief story and editorial comment about it today, deriding Liverpool council spending money on Playstations in an attempt to encourage children into gyms.

Over the two years since we first discovered the Reebok CyberRider, we’ve written about devices that connect games consoles to exercise machines and have been keen on them. The connection of physical input to video games seems like a great area of growth and it’s certainly true that in those two years there have been lots of interesting developments. Sony and Nike MotionWorks have got together recently to bring EyeToy Kinetic to market in autumn 05, combining the camera add-on for the PS2 with fitness software.

We spoke to Donald Hurst, Operations manager of sport and recreation service at Liverpool City Council to get the accurate details on the story.

The equipment that they’re using, supplied by TechnoGym, includes running a treadmill, rowing machine, and cycle. The four machines that they have working at each of their Lifestyles fitness centres at Peter Lloyd, Everton Park and Garston have been particularly well received, both by the children and adults.

It appears particularly popular at the Garston centre, which has 2,000 members and is their busiest site, with the staff receiving quite a number of positive comments from children’s parents.

Keen children are given an introduction session which runs between 4 – 5:30 daily and are then free to choose from a selection of 30 games supplied by the venue. Hurst said they’ve made the decision to currently not let the children bring in their own games, so they have some control over the type of game being played. Once the game has been selected it has to be setup by the fitness instructor.

Hurst put some comparative usage figures together for us that show usage by young people has gone up by 15% over the same period last year since the Playstation had been introduced. He also told us that there is a growing interest from adults to use the equipment as well.

While Liverpool hasn’t yet gone the whole hog of direct connection between physical input and the games, we think it’s a good start. The increase in attendance figures also point in that direction.

Liverpool City Council

6 PSP Games Due from EA

SIRIUS SportsterToday Electronic Arts (EA) used CES to announce its line-up for the US launch of Sony’s handheld entertainment system, the PSP due in March.

The six games are FIFA Football and MVP Baseball, (only available in the US and not in the UK) along with four previously announced franchise greats; Need for Speed Underground Rivals, Tiger Woods PGA TOUR, NBA STREET: Showdown (working title) and NFL STREET 2: Unleashed.

EA say each game has been specifically designed for the PSP, as they found that trying to port the games didn’t work visually and they wanted the handheld titles to take advantage of the unique PSP functions such as WiFi head-to-head game play. To create the games, EA created the very dramatic sounding Team Fusion.

More details of the games are on their dedicated PSP site. It has some screen shots of the games which looks most impressive.

EA’s dedicated PSP site

New UK VOD Gets All Clear from EU

European regulators have approved a joint venture between The Walt Disney Company, Columbia Pictures (a division of Japanese electronics giant Sony), and the UK’s ON Demand Group to provide a video-on-demand service in Britain and Ireland. The new venture will be called MovieCo and will give UK cable network operators an alternative to procure video content other than BSkyB, which is currently the dominant player on this market.

The MovieCo joint venture will offer films to customers of Britain and Ireland’s two biggest cable companies, Telewest and NTL. According to the EU statement, it ‘will provide an open platform to which movie content providers will have access on a non-discriminatory basis, therefore enabling them to make films available by way of video-on-demand directly to customers.’ The deal is also likely to help improve Hollywood’s leverage with BSkyB, as the satellite TV company renegotiates with individual studios over the rights to films for its stable of movie channels. Sky offers its movie channels to cable customers as well as its own satellite subscribers.

The new service will allow viewers to pick from a wide selection of movies to watch whenever they want. The technology is expected to be a key weapon for cable and telecommunications providers in their battle against satellite firms. Companies including BT Group and France Telecom’s Wanadoo also have video-on-demand platforms in the works. Video Networks’ HomeChoice already offers video-on-demand to areas of London.

More importantly, MovieCo will add legitimacy to the concept of on-demand movie downloads to PCs. The business has been in a state of flux because of piracy on popular peer-to-peer networks (P2P) and concerns over the quality of digital movies. To boot, the sector is also under constant scrutiny of the Recording Industry Association of America (RIAA), which is making good on its threat to sue file-swappers. The trade association has been busy in the US issuing subpoenas to ISPs demanding the identities of subscribers using P2P applications to upload and download copyrighted works.

The Walt Disney Company
Columbia Pictures (Sony)
ON Demand Group

Vaio U: Sony’s Tiny Tablet Media PC, US Launch

Sony VGN-U750P1The latest addition to Sony’s VAIO range of personal computers is really, really different. The VAIO VGN-U750P (around US$2,000) is a palmtop computer that also goes under the more firendly name of the Vaio U and weighs considerably less than the average laptop (167x108x26mm, 550g), yet boasts a fully fledged Intel-based environment running Windows XP Professional SP2 as opposed to the specialised platforms powering other handhelds, such as Palm OS, Windows Mobile or even Windows XP Tablet PC Edition.

Empowering you to actually work and view photos and video on the move – rather than simply manage e-mails and calendars – the diminutive system boasts a 1.10GHz Intel Pentium M processor, 512MB of system RAM, an accommodating 20GB hard disk drive (4,200rpm), as well as an Intel 855GM graphics card with 64MB of shared video RAM. In addition, it has a touch-sensitive, 5in. colour display with XBrite LCD technology that has a relatively high native resolution of 800×600 pixels (16-bit colour depth) and can output to an external VGA display, courtesy of an add-on port replicator. Of course, similar to any handheld worth its money it’s heaviliy connected, there’s also built-in 100Mbit/s Ethernet and 802.11b/g connectivity, as well as single FireWire and Memory Stick ports, four USB 2.0 ports and a CompactFlash Type II card slot for importing files or digital photos from a variety of digital cameras.

Sony has thought about productivity, too. Utilising proprietary software, the VAIO VGN-U750P supports handwriting recognition and other features similar to those found in Tablet PCs, such as a virtual keyboard and a multi-point navigational stick to control the system. There are also a few dedicated buttons to perform frequently-used commands, and thumb controls let you change the display orientation on the fly, from landscape to portrait mode and back. You can also connect the supplied foldable keyboard for ‘rapid’ text input on the move, or hook up the bundled headphones with remote control capabilities for audio and video playback.

It’s encouraging that Sony is actually releasing this after the many rumours that it had been shelved.

www.sony.com

Sony Eyes P2P Venture

A new partnership of opposites may be in the offing, one that will allow you to download pay-for and free songs from the Internet. The partnership called Mashboxxx, first reported in Friday’s Los Angeles Times, will happen between Sony BMG Music Entertainment and online peer-to-peer software distributor Grokster. This is quite an historical venture really, being the first earnest public partnership between a major recording company and an established file-sharing outfit. There have been many rumours (whispered behind the hand) of these schemes already being run.

Yes, Sony BMG has broken ranks with the rest of the entertainment industry by embarking on this venture with Grokster, that combines free music sampling with paid downloads. The free downloads will be promotional versions of songs by Sony BMG acts, and / or you can buy licensed, higher quality versions. Punters already use Grokster to search, download and distribute a wide variety of music files, but most of these are only copies of CD-quality recordings.

To many, this looks like a case of joining the enemy when you can’t beat them – a tactic that has worked well in many instances throughout history. As it happens, Grokster only recently settled a copyright infringement lawsuit filed against them by recording companies, over a Spanish Web site that was selling music downloads without permission.

But why go down the expensive and lengthy road of litigation when, like Sony BMG and Grokster, you can settle on a legitimate business model that allows you to work together, using each other’s expertise in a mutually beneficial way?

Well finally the music industry is starting to acknowledge that Peer-to-peer (P2P) networks are very efficient at distributing files. Not only that, but they get to save money by not paying all of the bandwidth charges for distributing the files, as the consumer bandwidth is used to share the files around.

Mashboxxx is expected to employ some kind of digital fingerprinting technology that will be able to filter out unauthorized song copies from file-sharing networks, and a version of this type of filtering technology has been developed by San Francisco-based Snocap Inc.

RIAA Files 750 New File-trading Lawsuits in the US & CD sales up 10%

The Recording Industry Association of America (RIAA), on behalf of the major record companies, has just issued a new round of copyright infringement lawsuits against 750 illegal file sharers using peer-to-peer (P2P) software. Including 25 users on 13 different university campuses, who used their university servers to perform the dreaded deed. This brings the total number of lawsuits filed by the RIAA against alleged file sharers since September 2003 to over 6,200.

The file sharers that were sued were using (P2P) services such as eDonkey, Kazaa, LimeWire and Grokster, although maybe Grokster miscreants will receive universal absolution if the deal between Grokster and Sony BMG to make file sharing respectable goes ahead. In keeping with practice used in previous cases, the RIAA suits have been filed against ‘John Doe’ defendants – a method used to sue defendants whose names are not known. They will instead be identified by their numeric Internet Protocol (IP) address. Names can only be obtained by music company lawyers’ issuing subpoenas to Internet access providers.

In addition to the 750 ‘John Doe’ litigations, 213 separate lawsuits were filed against named defendants who were already identified through the litigation process but then declined or ignored an RIAA offer to settle the case before it proceeded any further.

This is despite the fact, that legitimate downloading services seem to be doing rather nicely, with the RIAA’s recently released mid-year figures showing that 58 million single tracks were downloaded or burned from a licensed service for the first half of 2004.

Furthermore, the figures also show that full-length CD shipments to retail outlets increased by 10.2 percent this year, compared to the amount of shipments over the same time period in 2003 – the first time in five years that the first half of the year has experienced such an increase.

People are still flocking to the record store to buy their music, as overall, CDs and all other audio and video music products shipped to retailers increased by 8.5 percent in the first six months of 2004 compared to the same period in 2003.

It’s a funny thing that while all this litigation is going on, that the RIAA has just given out the first-ever Gold and Platinum awards for digital downloads, albeit for legally sold ones.

RIAA
Subpoena Defense site