Media giants Viacom International have finally lost patience with YouTube and demanded that they remove more than 100,000 of their video clips that have been posted up without permission.
The company – whose holdings include Paramount Pictures, MTV Networks, DreamWorks and Comedy Central – have calculated that YouTube has served up over 1.2 billion streams of its copyrighted video content.
As a result, Viacom have got out their big pointy DMCA stick and accused Google-owned YouTube of knowingly profiting from material stolen from them, as well as repeatedly breaking promises to filter out copyrighted works.
In a statement, a clearly miffed Viacom said: “Virtually every other distributor has acknowledged the fair value of entertainment content and has taken deliberate steps to concluding agreements with content providers.”
“YouTube and Google retain all of the revenue generated from this practice, without extending fair compensation to the people who have expended all of the effort and cost to create it.”
Google have said that they’ll get the material down tout de suite, although not without adding a valedictory grumble, commenting, “It is unfortunate that Viacom will no longer be able to benefit from YouTube’s passionate audience which has helped to promote many of Viacom’s shows.”
Removing Viacom’s rich portfolio of popular clips may certainly result in loss of revenue for YouTube, but some media analysts reckon it could be a lose-lose situation all round, as both parties risk naffing off consumers.
Viacom has said that although it’s still down with the idea of distributing clips online via YouTube, it’ll only do so via, “a fair and authorised distribution model.”
They started at 4am, pegging 2,500 sheets of paper in the grass of a park to form a giant eye – the pun being that Australia was also watching the world.
Filmmakers who upload their own movies on to the video-sharing website YouTube will soon be able to enjoy some financial rewards for their efforts.

A new survey has seen Google continuing to exert its dominance on the US web search market, grabbing a huge 47.4 per cent of the sector, up 0.4 per cent during December.
Also heading downwards was InterActiveCorp’s Ask.com search engine, slipping 0.1 per cent to 5.4 per cent.
The overall US search market has ballooned by 30 per cent since December of 2005, with comScore reporting that consumers performed 3.2 billion searches on Google sites and 1.9 billion searches on Yahoo!
According to a report in yesterday’s Observer, Google has been cosying up to mobile giants Orange with a multi-billion-dollar plan to knock out a ‘Google phone,’ offering easy Web searches on the move.
The Observer reported that the phone could access Google’s databases to offer a wealth of location-based searches, including personalised listings of local cinemas, restaurants and other amenities, and maps and images from Google Earth.
Now, we understand that when you agree to install a beta product, you can expect a few glitches.
Immediately, we were plagued with time outs, and that ruddy annoying animated exclamation mark icon that appears when Blogger’s uploading became a near permanent fixture on our screen.
Google’s perpetual betas
Google chief executive, Eric Schmidt, has chatted to Reuters about his thoughts on mobile phones, and how their ownership and usage should be free, supported of course by advertising. In his words “It just makes sense that subsidies should increase” as advertising rises on mobile phones.
Google Maps for Mobile now officially supports GPS location information when used with mobile phones … well at least one of them at the moment, the Helio Drift.
Camrivox are claiming to be the first company to integrate Google’s Gtalk into hardware-based VoIP products, making them the first device that supports Google Talk without a PC.
Analysis