Further underlining their enthusiasm to sell Sky+, their integrated Digital Video Recorder (DVR), Sky is committing £20m to its advertising campaign, which they say will make it the biggest campaign since they launched Sky digital five years ago.
Many teaser posters have already been seen around London and these will be supplemented with sponsorship of Virgin’s breakfast show and by 40” and 10” advertising spots on terrestrial and Sky channels which are aired from today.
The TV adverts features unlikely celebrity couples, demonstrating how Sky+ transforms television viewing. The couples – Bruce Forsyth and Kelly Brook; Ronnie Corbett and Alice Cooper; and Noddy Holder and Simon Callow – are shown living together and debating what to watch on television. The major message is “Sky+, Create your own TV channel”
The selling of the DVR has always been very hard to do, and many hold the Sky approach as a great way of doing it – with the core message of Sky+ being “It’s just like Sky, but a bit more”, and not confusing potential purchasers by instantly attempting to explain the whizz bang features.
Back in 1999, Sony brought out the first digital photo frame, not that you would probably know about it as there aren’t that many around – it cost $900. Since then many more companies have brought them out for considerably less that Sony’s initial offering, many of them new companies but also from more well know brands such as Kodak.
After a number of months of speculation, Sony have released the full details the PSX. Combining the ability to play PlayStation games with a television tuner, PVR, ATRAC3/MP3 playback and a DVD player/recorder, the box will also be equipped with a 100Mb Ethernet port – opening the door to the delivery of digital media.