Another day, another content deal as the UK National broadcaster, the BBC, sign a deal with YouTube/Google to make a selection of their content available on YouTube on an non-exclusive basis.
Two deals have been done, one with the BBC, the other BBC Worldwide, the commercial arm of the BBC. Financial terms of the deal aren’t being discussed at all.
There will be three YouTube ‘channels’ under the deal. Two of them are live already, BBC and BBCWorldwide, with BBCWorld to follow ‘shortly.’
BBC is very much in the YouTube model, full of rough camcorder diary pieces, and behind the scenes shots giving an ‘insight’ into the workings of the BBC. Currently there are 31 pieces going back one month.
BBCWorldwide is labelled as “The best of British TV” and currently has 78 video pieces on it and contains a ton on Top Gear, Attenborough and a smattering of comedy shows like The Mighty Boosh and Catherine Tate. Will also “include a limited amount of advertising.”
BBCWorld isn’t up and running yet, but when it is, will only be available to YouTube viewers outside the UK. It will be advertising-funded.
Mark Thompson, Director-General of the BBC, likes the project, “The partnership provides both a creative outlet for a range of short-form content from BBC programme makers and the opportunity to learn about new forms of audience behaviour.
What’s it like?
Surprisingly for the BBC the quality of the video isn’t what it could be. Quite a change from the days when quality was everything.
Interestingly, fans of BBC content are barred from showing their fav ditties on any other sites as “Embedding disabled by request.” If the BBC has requested this, or YouTube isn’t clear. It’s more likely given they’ve paid the BBC for their content, and we imagine that they damn well want viewers visiting their site to see the videos.
This is great for the BBC as they get to distribute their content widely (fitting their remit) while not having to spend any money on distribution of the content, in fact receiving payment for the privilege.
Sky has gradually been increasing the number of ways to program your Sky+ and HD boxes to record. The latest, via the Internet, joins interactive via 
Strangely they have decided to impose a limit of 10 recording request a day via the Internet – but, in our view, anyone who need to remotely programme their box more than that needs help anyway. Those afflicted can reach for their mobile to carry on programming until their thumbs bleed.
Research house iSupply are predicting that IPTV will be boosting the reveneue generated by the premium video services market from its current level of less than $200Bn to a whopping $277Bn by 2010.
That aside, iSupply see the battle royal between two big, hairy beasts – the current pay-TV world of direct-to-home satellite and digital and analogue cable TV services – and the telcos who will be pushing quad-play.
The full day event, running at the Frontline Club, is billed as “The Strategy, Technology and Business Case for Content Description, Visibility, Search and Discovery.”
By way of a celebration of the 25th anniversary of the ever-popular Ms Pac-Man video game, Namco are releasing a version of it to run on fifth-generation iPods, made available to punters via the iTunes store.
As ever, Wikipedia provides