OPA Generational Media Study Yields Interesting Results

This week the Online Publishers Association (OPA) announced the results of its latest Generational Media Study, designed to provide a detailed view of the 18 to 34 year-old media consumer. The study examines how the Internet, television, radio, newspapers and magazines compare across the generations on a range of attitudinal measures.

It’s no longer a case of ‘Book Good, Screen Bad’.  It’s now increasingly accepted and understood that the screen is a ‘moveable feast’.  So, all of you who are involved in online content will be happy and relieved to learn that 97% of 18 to 34 year olds believe that online is the same or better than magazines for finding information about products and music.

Since it has now become apparent that TV advertising is outmoded and ineffective, advertisers must turn their attentions to the online community especially since 67% of respondents say that watching a short video clip online is the same or better than watching highlights on television.  Notwithstanding, television moguls can breath a sigh of relief, temporarily any way, since more youngsters still favour television over online media for watching longer video programming.

For the Internet, the only way is up, with 47% of respondents indicating that they spend more time using the Internet now compared to one year ago, while interestingly, a healthy minority reported spending less time playing video/PC games and watching television.

The print media should be worried though since the Internet and television are by far the most frequently used media by all respondents, 83% saying that reading a story on the Internet is the same or better than reading one in a newspaper. Furthermore, the importance of newspapers differs significantly, with more daily readers coming from the 35 to 54 age group.

But attitudes take a quirky turn when it comes to trust; with more 18 to 24 year-olds saying that they trust the news they get in newspapers, compared to older readers.  Could the technobabes be too naive, or is it really true that we become more cynical as we grow older?

Online Publishers Association

PassAlong Networks Launch Innovative Music Referral Service

PassAlong MyShowcasePassAlong Networks have launched what should not be dismissed as YAMS (Yet Another Music Store). They are starting with a 200,000 track catalogue and increasing to 500,000 by the end of the month.

There are two interesting parts to this one. Firstly, they actually encourage people to pass music around, and secondly they’re using multiple sales channels for the music they are representing, including eBay. While they’re not the first company to sell via eBay, they are the first to offer eBay-ers tracks from the major labels. They will also be selling via their own site at PassAlong.com.

The passing of tracks is very exciting and something that we’ve been enthused about for a long time. Our logic – what is the most ideal sales person? A passionate one, and you don’t get much more enthused than a band’s fan.

PassAlong allows links to songs to be passed to others via email, instant messaging (IM) or Web sites/blogs and to thank them for the viral spread of tracks, each track that is passed on and purchased by the receiver earns credit for the initiator of the transfer.

The content that they launch with, is protected and they are initially using Windows Media DRM (WME) but are keen to point out that they have (wisely) designed their systems to work with any DRM system or music format.

In October, the company will launch its Discover Music service, which will allow users to publish playlists for others to view, and in turn purchase. Following this, their future plans include offering white-label digital music stores.

PassAlong Networks are a Nashville, Tennessee-based company who were founded in 2002 and are now a 60-person startup. Dave Jaworski, who entered the world of technology at a pre-public Microsoft, after some time spent in radio, heads them.

It is very refreshing to see a company that appears to really understand the music consumers’ drivers and natural enthusiasm. We’ll be watching them with interest.

PassAlongNetworks

PassAlong.com

Gadget review of IBC04

IBC was good this year. There was real stuff to see. Ideas that were whispered two or three years ago are now products you can play with rather than vapourware. But you had to be cheeky to find some of them. Marching up to the stands with a request for a 90 second product demonstration certainly helped to cut through the sales bitch, sorry, pitch. Camera man Dave Allen and I spent a couple of days preparing our "gadget safari", looking for products, including software, of interest to the independent producer.

The Long Slow Fade
I am currently making a documentary on DV-CAM about the (slow) death of analogue radio. The question is whether digital radio will replace it in the form we were all expecting five years ago. In the UK, DAB is working. Elsewhere on the continent, it is a mixed bag. In Holland, for instance, the Dutch public broadcasters have stuck 6 of their channels on the air. But there is no added value for listening on DAB – the data is just the RDS feed and, with so few mountains, people are not writing to their favourite FM stations complaining about reception. Commercial broadcasters, still smarting from a crazy Dutch government auction of FM frequencies, refuse to play the DAB ball until they see a way of getting a return on investment.

With hindsight, the radio dial is the worst human interface ever invented. Millions of pounds of valuable content is hidden behind a number – or in the old days the name of the transmitter site! Do you know anyone who sorts their address book by their friends phone number? If you do, probably best to avoid them for intellectual conversation! It is unlikely that they floss very often too.

Pure Bug with DAB EPGWith all the competition from the "red button" and "iPod favourites" radio needs an electronic programme guide – an EPG. At IBC, Unique Interactive together with two receiver manufacturers – Morphy Richards and Pure Digital demoed the first attempts. Yes, the programme schedule is in there. But the intelligent radio that knows your preferences, anticipates and pre-records shows you might like is some way off. We’ll probably see the "personalised" software on Wi-Fi enabled MP3 players before the radios are out there.

In South Korea, the national broadcaster, KBS, is working with Samsung to make a multimedia enabled radio. On the WorldDab stand they showed how they’re putting video over the DAB network and calling it Digital Multimedia Broadcasting [Watch a QT video of DMB]. Korean Digital Multimedia BroadcastingThey know the broadcast network is ideally suited to mass distribution of media rich content. The economics of sending 3 minutes of video to 100,000 people make 3G a very expensive way of getting content broadcast, especially in a crisis. Nokia know that, but have chosen partners such as NTL and HP to work on a competing method of content distribution, DVB-H. Both are really in the physics experiment stage – no-one has developed stimulating content for these platforms yet – and it is not going to be ringtones that save the day [Watch QT video of NTL].

DAB, the other DRM, Wi-Fi
Two other technologies seem to be moving along. DAB has a complementary technology designed to make AM (long wave, medium wave and short wave) sound like FM. By turning the transmitter into a giant modem, and using 1/3rd of the power, the results are impressive. The RTL group plans to revive the "great 208" and see DRM (in this case, Digital Radio Mondial) as a cheap way of covering audiences spread over large distances. Three radios were on the DRM stand. I was particularly interested in a ?199 (~$245, ~£135) "cigarette box size" radio from Coding Technologies. It plugs into the USB port of a laptop and is also powered from the USB port. You need a bit wire as an antenna (keeping it away from the laptop processor), but the concept is a true plug and play [Watch a QT video of DRM].

As Wi-Fi takes off, a Wi-Fi enabled radio would be handy. There is a huge choice of radio programming streamed on the web. But you can’t carry it around the house. Philips StreamiumPhilips has a system called Streamium, which is more of a Wi-Fi enabled hi-fi/boombox. A clever piece of kit, but Philips haven’t a clue on how to promote it to the public. A Cambridge based research company called Reciva, on the other hand, had a much better concept to show at IBC – a kitchen radio format with a familiar tuning knob to change channels [Watch a QT video of Reciva].

It is no longer cool to be just a supplier to the "radio" journalist. Most of the people making recorders or editing systems are coupling the audio editing to some form of video editor. Handheld Digital audio recorders look pricey (?1000 +) when put alongside the new Sony HDR-FX1 HD-CAM cameraSony HD-CAM, the HDR-FX1, which will offer entry-level hi-definition video for the prosumer market for around €3,500 (~$4,314, ~£2,390). It also seems crazy that many of the best video editors can be downloaded for a couple of hundred bucks for personal use and yet some audio editors have made it impossible for the freelance community to buy cheap personal copies of the software. They forget what power of persuasion these people have in getting technology adopted within many broadcasting stations.

Our shortest visit was to Canford audio who have nothing on their stand – except one of the world’s biggest catalogues of audio equipment. In the back we spotted a pair of headphones, the DM H250 with a USB connector and a built in DA/AD converter – ideal for newsrooms with audio workstations that don’t want the expense of a separate analogue sound network. The headphones retail for around £110 (~$136, ~€75).

And finally on the audio side we picked up an iPod with a difference. It is actually a company within Harris called Neural Audio that was showing what their codec technology can do with a very limited number of bits. You got what sounded like perfect mono at 24 kb/s, and 5:1 surround sound at 96 kb/sec [Watch a QT video of Neural Audio].

Then onto stuff for the video/journalist in the field?and we found something that really is for someone like me. You are out on location with a complicated story?how do you remember your lines? Telescript has a small Teleprompter that works with a lap-top and is bright enough to be useful in the field. It will set you back £1,500 (~$2,700, €2,200). The batteries last for a day’s shooting. [Watch a QT video of the Telescript]

It doesn’t take long for videographers to realize that steadycam isn’t steady enough for the bigger screens we see today. But the tripod and dolly manufacturers guess correctly that we don’t want to spend our old age in a home for the bewildered with back pain. IBC had a lot of useful equipment for the documentary maker. The Italian company Manfrotto had a carbon-fibre tripod with gimbles, just the thing to keep the camera level on uneven terrain. They also had useful remote controls for handycams allowing for much smoother zooms using buttons on the tripod. LED backlights and even dim-able LED spotlights were on show – and much closer to daylight that I expected [Watch a QT video of the lights]. Perhaps one of the fastest demos was from Microdolly Hollywood who have a portable dolly-track which folds up in 5 seconds -flat! [Watch a QT video of Microdolly] I also bumped into an Israeli company called DVTEC. They have some useful devices to take the weight off your shoulders with a heavy camera, plus a compact car mount which, although light, won’t come off as you drive [Watch a QT video on DVTEC’s product].

My vote for originality goes to Puddlecam from the Norwich based EV Group. They’re in the sports TV business, trying to offer way in which to make unique action shots without ruining the camera. The indestructible Puddlecam is ideal for getting those action shots from the side of the road – in fact from anywhere where ordinary cameras fear to tread [Watch a QT video of Puddlecam].

I think software concepts also deserve a prize. If you want a complete set of test and measuring equipment while doing important DV recordings in the field, look no further than DVRack from the US company of Serious Magic. It is like taking a broadcast truck on location – except the software runs on a laptop. Download the demo to try before you think about purchasing [Watch a QT video of DVRack]. Personally, I was impressed, especially since you can start using this software to save DV to hard-drive and only use DV tapes as back-up. US$495 (~?403, ~£274) is the download price. If you need maps on location, then the Norwegian company of MAPcube offer a special deal to independent journalists who need to draw accurate maps, perhaps for a TV documentary or a website. They take publicly available data from NASA, but then adjust the presentation to make it usable for the broadcast industry [Watch a QT video of MAPcube]. Finally, the satellite company of SWE-DISH caught our eye with a satellite dish, FA150T, that can be folded and carried as a back-pack – at 38 kg (84 pounds) a bit heavy for the overhead locker, but ideal for expeditions to some of the remote areas of the world. Why are these devices still so heavy? Because they need a power amplifier to make contact with the satellites. This one from Sweden uses GPS to find the location of pre-programmed satellites. It is controlled from a laptop. A perfect case of shoot the video, then automatically point to dish to transmit [Watch a QT video of SWE-DISH].

That’s all we can squeeze into this space. This survey was done independently of the stand holders – no money changed hands nor was any equipment donated. Colleagues from other IBC sessions in the series also found other gadgets. Perhaps we can persuade them to share their discoveries for a follow-up column. If you want to see the stuff in action, watch the videos!

About Jonathan Marks
Jonathan Marks has worked in public broadcasting in the Netherlands for just over 24 years, but started his own consulting company in the middle of last year called Critical Distance. He produced a popular communications show on Radio Netherlands called "Media Network". He now plays devils advocate to a number of companies, questioning their strategies, but at the same time preparing alternative scenarios for what technology is making possible.

Sony Shift to Support MP3

Those super sharp cookies at CNet news.com are reporting that Sony has confirmed that it is working on support for MP3’s on its portable music players. Until now Sony has steadfastly refused to support any other format apart from their own Atrac music format on their portable music player. This is despite their Clie PDA’s have MP3 support.

“We’re discussing plans to bring flash players to the United States that support MP3 files, but we have nothing to announce at this time,” Gretchen Griswold, a representative of Sony Electronics, told ZDNet France, a CNet affiliate. There is no official word on whether this will shift to hard disc players as well.

Having established the portable music market with the original Sony Walkman, Sony has failed seriously behind with digital media players, to the point that they aren’t even in the top five suppliers.

Sony

CNet news.com – Sony to support MP3

BT Drops the Cost of Local Loop Unbundling

For a very long time UK broadband providers have claimed that BT have had an obvious lack of enthusiasm for letting them in to telephone exchanges to install their own equipment, to offer services to rival BT’s. Known in the trade as local loop unbundling (LLU), BT’s rivals see it as the only profitable way to provide broadband and high-speed services, so they don’t have to pay BT for each customer, as they do if BT equipment is used.

Following on from continuous pressure from Ofcom, the UK super-regulator, and LLU price reductions announced in May, BT has now cut the cost further.. . They put this down to   their investment in new automated processes. From now the cost of a shared LLU line is 62% less than it was in June of this year, the connection charge is now standing at £37 (~$64, ~€52) while the annual rental is £27.12 (~$48, ~€36).  It looks like BT might be on a roll and if it continues, prices may be reduced by up to 70% by the end of the year.

Ofcom already indicated its enthusiasm for LLU to play a greater role in stimulating competition in the wholesale broadband sector. Last April its chief executive, Stephen Carter, hinted that Ofcom would be proactive in making LLU more attractive to rival operators.

In real terms, cutting the cost of LLU will encourage the deployment of more 3rd party equipment in BT’s exchanges, giving more choice to UK customers.  As if to prove how serious they are about it, BT is appointing an LLU director of ceremonies.  NTL and Cable & Wireless (Bulldog) have already announced multi-million-pound plans to invest in LLU in the UK, and they must be chomping at the bit to install their kit in BT exchanges and get on with the business of offering a service to their customers.

The UK is now a respectable 8th in the list of DSL countries, according to the DSL Forum. And as a member of the European Union, it is in the number one DSL region with more than 23 million subscribers.  With lower prices bringing the UK more in line with its European counterparts, and higher speeds, customers should notice improvements as the LLU market in the UK is finally ignited.

DSL Forum

Ofcom

UK Football League sue legal advisors re ITV Digital

The UK Football League is preparing to sue the law firm that acted as their legal advisors in the now-collapsed ITV Digital deal.

Hammonds Solicitors, which at the time of the deal traded as Edge Ellison, have been accused by the Football League of failing to protect their interests, being negligent and being in breach of contract. Hammonds tell us “The proceedings are without merit and will be vigorously contested.”

The Football League is not disclosing the size of the claim beyond saying it is looking for “substantial damages”. The Guardian Newpaper estimates that they are out of pocket by £119m (~$214m, ~€174m)

“The league ended up £119m out of pocket after agreeing a £6m settlement with ITV and selling its rights to Sky for a vastly reduced figure of £95m over four years”

ITV Digital, or OnDigital as it was originally known, was an attempt by Carlton and Granada to take on Sky’s dominance. It failed and ended up cost them £1.1Bn (~$1.98Bn, ~€1.61Bn).

Back in early 2002 the ITV companies were taken to court by the Football League in an attempt to extract the money they felt had been promised to them. The Judge found in favour of the ITV companies, as the signed contact between them did not have a crucial “parent guarantee” clause.

Many in the legal profession see the recent action as a last resort action by the Football League. Negligence and breach of duty of care requires a clear basis of proof. It would appear that the quantifiable loss that would also required in such a case, shouldn’t be too hard to prove.

It will be a bean feast for lawyers as Hammonds insurance company calls in another set of lawyers to act in its defence. Hammonds tell us that London-based Barlow Lyde & Gilbert have been instructed to act on its behalf.

“There will be a lot of people running around looking back at their notes, advice and busy preparing affidavits” said Paul Hosford, partner New Media Law, “It will definitely be one to watch.”

The Football League

Hammonds

New Media Law

Verizon Wireless Rolls out EV-DO to 14 US Areas

Verizon Wireless are to start to provide higher-speed wireless Internet access in an additional eleven areas of America, reports the WSJ.

The carrier has said it plans to spend $1 billion this year and next upgrading its cellular network to support EV-DO. EV-DO, which stands for “Evolution, Data Only”, is a 3G standard with a theoretical bandwidth of up to 2.4 mbps, but under normal working conditions provides an average of 300-600 kbps.

Verizon is planning to charge business users $80/month (~€65, ~£45) to access the service. The datacards are currently around $400 (~€326, ~£222).

As of Monday, markets covered by Verizon Wireless’s new network include Baltimore; Philadelphia; Wilmington, Del.; Miami, Ft. Lauderdale, West Palm Beach and Tampa, Fla.; Milwaukee; Kansas City, Mo.; Austin, Texas, and cities in New Jersey.

The cellular companies clearly feel they have to do something to counter the threat that WiFi networks combined VoIP bring, potential decimating their highly profitable business.

WSJ (reg. req.)

Nintendo DS debuts in US on 21 November

Nintendo DSAnnounced last January, the Nintendo DS goes on sale in the US on 21 November and in Japan on December 2nd, with a price tag of $149.99 (~£84, ~€122), while Europe must wait until early 2005.

The Nintendo DS has heralded a season of innovations.  It will be a two active screen portable gaming device (building on their game & watch dual-screen history), and the first time such a launch is happening outside of Japan. A new level of sophistication incorporating voice recognition and multi-player wireless features has been brought to the handheld game console market. As well as the touch screen allowing for touch input using a stylus, and embedded microphone for voice recognition control, it has chat software that caters for up to 16 simultaneous users. A flip-top cover protects both screens, while two speakers on the unit’s face let you hear virtual surround sound.

At 148.7mm (5.85 inches) wide, 84.7mm (3.33 inches) long, and 28.9mm (1.13 inches) tall, the Nintendo DS has a wireless range of 30 to 100ft (nine to 30m), so that multiple users can play multi-player games using one DS game card.

While it is not meant to be successor to the GameBoy Advance, it can play games from the current
GameBoy Advance series. New games will come from 100 different companies, while Nintendo itself is developing 20 titles.

If you have no more spare cash after splashing out on the Nintendo DS you can still get stuck in immediately because it comes with a free software feature, PictoChat, embedded in the system hardware.  PictoChat allows you to write messages using the on-screen keyboard or the stylus, and send them wirelessly to other DS users nearby, as well as getting started on text chat.  The  Nintendo DS doesn’t snooze on the job either.  When in sleep mode it will wake up if it senses another DS in transmitting range.

Nintendo will have a battle on their hands as Sony will be releasing the equally heralded portable entertainment device, the PSP.

Nintendo

Warner Bros license films to Netflix VOD partnership

Netflix are doing a trial run of their movie-download service, and Warner Bros. have joined in the fun by agreed to license some of its films to Netflix for that very purpose, reports CNet.  This move adds strength to the rumour that Netflix and TiVo are poised to team up for a movie download service. 

What this means for the ordinary punter is a video-on-demand service (VOD), which would allow consumers to rent and download films from Netflix. This is where TiVo comes in. The downloaded film would then be accessible on TiVo’s personal video recorders for viewing on a regular television set.

While this may be a new venture for Netflix, it is not a new one for Warner Bros, who along with four other studios is currently a partner in Internet movie-download service Movielink.  It has also licensed films to competing Web service CinemaNow.

Apparently the agreement does not yet constitute a deal between Netflix and Warner Bros. and anyway, the video-on-demand service from Netflix is still only in the rurmour/planning phases.  Furthermore, TiVo has not actually announced a video-on-demand service. 

For the moment though, everything is unconfirmed, but quite often there is no smoke fire.  Enough clues have been given out to make the average reader pretty confident that something is going to happen soon. 

Netflix, for example has already said that it plans to launch an Internet download service next year, while TiVo has announced features that would support the download service, although it has not specified a time frame. But then on the other hand, representatives from both Netflix and TiVo have said in the past that they didn’t expect an Internet service to form part of their revenue earning strategies.

Netflix

Vodafone announce 10 3G handsets

Nintendo DSVodafone is launching their 3G voice services in Europe and Japan with a big splash by announcing 10 handsets at the outset.

The range of handsets, which Vodafone is excited to tell us contains some models and designs that are exclusive to them, contains Europe’s first 2 mega pixel camera phone, CD quality music and stereo speakers. The Sharp 802, 902 and the NEC 802N are exclusive to Vodafone and a further three will be exclusive at launch. The launch features the handset that we are particularly excited about, the Motorola E1000, that includes has all of the desirable features including A-GPS for location based services.

Vodafone Live!, their content play, is also heavily featured as this is the great hope in trying to gain back some of the billions they have spend to 3G licenses around the world.

Following our calls to Vodafone, they confirmed that no further details on the handsets or services would be released before November.

Vodafone