We’re not sure how serious this one is - an electronic cigarette, or e-cigarette.

In a land like the UK, where those who wish to smoke in a public building, like a pub, are cast outside the buildings to drag from their cigarettes, come cold, rain or shower - something that gives the nicotine hit without all of the bother might be welcome.

Ta Da! Here comes the e-cigarette that lets all of those nicotine-nuts get their hit without having to go outside.

The Gamucci electronic cigarette looks vaguely like a cigarette but is in fact a portable vaporiser, so heats up what you put into it, but doesn’t burn it - hence no smoke. No smoke, no getting chucked outside to do it, or so goes the theory.

There’s a starter pack available for just under £50 which contain

• Gamucci Classic E-cigarette
• 2 Rechargeable batteries
• 5 High strength cartridges (16mg nicotine)
• Mains Charger with UK plug adapter
• Gamucci carry bag

Spare 11mg refill cartridges available in packs of five for £10. We’re told that each cartridge is the equivalent of 20 cigarettes.

Clearly we don’t support the use of this kind of device. Nicotine isn’t very good for you.

On its seriousness - We’ve been in touch with the PR company who assure us that it’s a real thing. It must be … there’s even a video :)

On this day, years gone by ...

• Pop Band Fratellis Launch Memory Stick Chart Bid - 2007
• Hijacked Bot Computers Multiply - 2007
• The PerCushion: The Comfiest Phone In The World - 2007
• Emporia Life Phone Targets Older Generation - 2007
• UK's Voice Over IP Sector Sets Up Trade Association - 2004
• Microsoft's' iPod Killer - Bigger, More Expensive - 2004
• CeBIT: The Future is in Integration, Not Technology - 2004
• Kodak to create a rival to Bluetooth - 2002
• CNN to charge for streamed video - 2002
• BT ADSL users double? - 2002

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