Two Way TV has acquired mobile-to-TV specialist Broadcast Games, and will incorporate the company to form Two Way Mobile. Two Way TV hope that the acquisition will bolster its existing mobile services, including a service produced with ITV earlier this year.
Founded last year by Julian Jones and Jani Peltonen, Broadcast Games bring their SAMPO mobile-to-TV interaction platform, which lets users play games, chat and interact with TV broadcasts using their mobile handsets, interactive TV button and internet connections.
Commenting on the deal, Jean de Fougerolles, the chief executive of Two Way TV, said: “We are integrating the expertise of Broadcast Games with our existing mobile-to-TV services, to create innovative and market-leading mobile-to-TV games which work on analogue services, as well as digital platforms. This is all part of Two Way TV’s aggressive growth strategy to make sure that we stay at the forefront of interactive programming and is the first in a number of strategic partnerships that we will be announcing between now and Christmas.”
Julian Jones added: “This is a really strong partnership. Broadcast Games was set up last year but in that time we’ve managed to get a platform off the ground. This deal with Two Way TV means we will become part of a substantial, growing company where mobile-to-TV games form an important component of the business.”