Hand-held Digital Video Broadcasting – a summary of progress at DVB World 2004

The fourth Digital Video Broadcasting World conference was held in Dublin last week – and one of the key topics discussed was the developing standard for broadcasting digital video to hand-held and other mobile devices.

The new standard was only conceived two years ago, and after a couple of name changes (it has previously been known as DVB-M and DVB-X), has been named DVB-H. The standard was accepted by the DVB Technical Module in January and is expected to be submitted to the European Television Standards Institute this year.

As the standard is still so new, there are still some problems to be ironed out, mainly power consumption and some network issues.

DVB-H’s core function is the delivery of digital media to small and portable devices such as mobile phones, but without using mobile phone networks. It has been designed to deliver MPEG-2 streams, but can broadcast any type of data.

The proposed standard addresses five issues with mobile devices: they tend to move about, they have smaller screens, they have smaller antennas, they require indoor coverage and they run on battery power.

DVB-T (the terrestrial standard for digital broadcasting) was not really considered for mobile video as it was designed for use with rooftop antennas and does not have the building penetration required, nor is it very power efficient. In theory it could be used to broadcast to mobile devices but a separate dedicated standard would allow many optimisations, rather than just bolting on functionality to a standard that was never actually designed for mobile use.

DAB was designed for devices with similar location and power demands, but simply does not have the spectrum width to carry the data required.

Another interesting aspect of DVB-H is that it can coexist with DVB-T without disturbing devices using the other stream, such as set-top boxes.

DVB-H uses time-slicing between streams to reduce power consumption, but this saving is more or less lost when the total bit rate for a service is low. It’s designed to carry only IP (Internet Protocol) services, so is obviously constrained by the capabilities of the carrier protocol – but since IP is well understood and supported, and has a rich set of features such as strong encryption, this should not present many problems.

As we said at the beginning, the standard doesn’t use existing mobile networks to deliver content, but we should add that it also needs more masts than conventional broadcasting (though less than cellular coverage, and the masts need not be as large as conventional broadcast masts). It is expected that existing cellular masts will be upgraded to transmit DVB-H signals. However, the cellular network will provide the return path, allowing users to pay for content and receive licenses for their purchases.

Presented at DVB2004 was the Nokia’s 7700 is the first device to support DVB-H through the addition of their Streamer SU-6 accessory. The SU-6 is attached to the 7700 like a battery pack and is just the beginning for devices that will provide new forms of multimedia and entertainment for consumers.

DVB Home

The Nokia 7700

The European Television Standards Institute

Sony: PSX, PSP, PS2 Will Connect

Speaking in the Mainichi Daily, the president of Sony Computer Entertainment Japan confirmed that the forthcoming PlayStation Portable (PSP) will have connectivity features with the new PSX home media centre, and the venerable PlayStation2.

Fumiya Takeno went on to say that Sony would be using the PSP’s Universal Media Disk (that’s right – yet another media format) to bring new, and as yet not elaborated upon, experiences to users: “I’m planning to create software that no-one is even thinking of right now – something free from the existing concept of ‘a game’”.

But how will this connectivity manifest itself? As the iLink/IE1394/Firewire connector has been dropped from the PSX and later PS2s, the only hardware options left are either using the optional ethernet adapter on PS2s or one of the two USB1.1 ports.

GameSpot

Sony news at Mainichi Daily

New Sony Products Shown at Open House

Sony’s Open House event this year covered all the key consumer devices – from HDTV recorders, and new Handycams to extremely desirable PDAs with more bells and whistles than a bus load of Morris dancers crashing into a flute factory.

Sony are going for integration even more than usual – HDTVs have integrated card readers for cable users, Clié PDAs and VAIO notebooks feature even sharper cameras and better wireless access than before, and MP3 support filters into products where there was previously only ATRAC.

More details from DVD Format

New Memory Card Format Aimed at 3G Phones

Motorola will be using a new memory card format in their new phones (the E1000 and A1000, reported here this week), with capacities from 32mb to 512mb. These new cards are about half the size of a SIM, making them slightly smaller than the miniSD format, which was launched less than a year ago.

The cards are intended to be removable so that users can share files or transfer data. The specification for the cards will be open, so other manufacturers will be able to adopt it. No details for performance or electrical characteristics have been released yet.

Chances are then, that your PDA, phone, games console, MP3 player, robot dog and camera will all use entirely different memory cards. If that’s not enough to send you sobbing down to the shops to get a new all-in-one device, then we don’t know what is.

PC World almost seem pleased

Nokia Announce Updated 9500 Communicator

After having blazed a trail with their originally Communicator almost ten years ago, Nokia have worked for the last year to develop and have now releases a new compact, lighter version called the 9500.

Working closely with IBM to target it at corporate users, they feel it will be particular useful to sales and support staff. This is being perceived as Nokia determination to be a big player in this market which Microsoft is applying a lot of attention to, as are Symbians co-developer Psion. Andy Brown, analyst at research group IDC says “The world’s number one in e-business services hooks up with the number one in mobile devices. This tells me Nokia is serious about developing products for enterprises, which I wasn’t sure about before.”

Thought to retail for around 800 euros (£538, US$1,000), it now support WiFi as well as cellular communications.

Midem Report: Focus on the Mobile Music Forum

By Paul Hosford, partner, New Media Law

In another crammed auditorium full of music industry and mobile phone industry delegates, keynote speaker, Takeshi Natsuno, MD of i-mode strategy at Japan’s NTT DoCoMo in revealed that its straightforward, entertainment-based service had attracted 40 million users to its subscription based model, because it is an utterly consumer focused offering. He urged his European and North American counterparts to leave behind current industry specific perspectives and to develop viable marketplaces for mobile content, where the key to overall success would be equal roles for all types of hardware manufacturers, content providers, and service providers.

His advice to the music content owners was to translate pricing models into the world of the packaged IT product – lower price higher volume, but to consider that the mobile operators need business models that address their industry’s concerns as well. Service providers should stay user-centric ensuring that even the most unsophisticated user is comfortable with, and enjoys using the product, for it to be properly commercially viable. DoCoMo’s model is to only take 9% commission on sales for themselves – preferring that “the revenue must go to the content providers”. In fact Natsuno said when other people within his organisation had suggested that they took a higher percentage, “I fired them”. This is a refreshingly different approach to current income sharing with many mobile service providers, particularly in the UK, where the operator takes as much as 40% of some services. His expectation is that their 40 million paying subscribers in Japan and 1.5 million active subscribers outside Japan will grow to a target of 100 million by 2010.

“Making Money from Mobile Music, Today” panel
In the panel session “Making Money from Mobile Music Today”, these different industry perspectives were apparent in the lively discussion of how ringtones and their increasingly musical offspring, “Hi-Fi tones”, had proved to be massive money spinners for the mobile operators. HiFi tones are near perfect reproductions of music. Representatives from T-Mobile International (Germany), Comverse (Israel), Musiwave (France), EMI Music Publishing (UK), Sony Music (UK), and Faith West (US) debated the future growth of “real” mobile music content with the development in mobile technology and the increase in personalisable ring-tones of various kinds beyond the mono and polyphonic tones that most of us are used to hearing. From the music industry’s side, as the quality of ringtones reproduction increases, record companies and publishers will overcome their initial reluctance to put their music on what they say has, up to now, been a platform with inadequate reproduction quality (they say they have been protecting their artists from low quality renditions of the music). The operators and service providers view is that it is clear that business models that take into account airtime and subscription considerations may or may not work for the rights owners. The record labels and publishers whilst obviously keen to collect revenues for themselves and artists from this potentially massive distribution opportunity will have to continue to develop open licensing policies across many territories. And if the operators follow Takeshi Natsuno’s advice, they will lower resale rates from the 10 to 40 % currently talked about.

Conclusion
As in the online environment, the on-demand mobile music world that will come to consumers in the near future will require the multiple rights relationships that exist within the music industry to be simplified and standardised – this in itself is a large task. As ever, what is all too apparent is that there are many expecting their slice of the pie – at an extreme the list could be as long as record company/label, music publisher, possibility the artist (depending on their contract), content aggregator, mobile service provider and payment system provider. One of the challenges facing the mobile music industry is whether the pie will be as big enough for everyone to get their slice.


         

Apple Launch iPod Mini

The rumours of the mini-iPod have been proven as true with Steve Jobs announcing a small version of the iPod, the iPod mini at Macworld yesterday.

The smaller-than-current-iPod device will have an anodised aluminium body available in five colours; silver, gold, pink, blue or green and be capable of holding 1,000 128-Kbps AAC encoding, CD-quality songs on its tiny hard drive. It will also only weigh 3.6 ounces (102 mg).

The iPod mini runs the same software as current iPods, so no functionality is lost, despite its slight smaller backlight LCD screen (1.67 inch vs 2-inch and 138-by-110-pixel resolution, 0.22-mm dot pitch vs 160-by-128-pixel resolution, 0.24-mm dot pitch). In a further refinement to the design, the four buttons have been integrated into the touch wheel – Apple labels it Click Wheel.

Recharging times will be the same as the current model, but the mini will be able to pull its power from either the FireWire or USB 2.0 cable.

It will be available in the US in February and worldwide in April with a suggested selling price of $249 in the US and a UK price of £199 (inc VAT).

Apple also announced they have sold two million iPods and by way of a celebration they also announced that they will be upgrading the smallest capacity from 10Gb to 15Gb without increasing the price.

Apple iPod & iPod mini specs

Thomson Announce Portable Multimedia Player

Giant media group, Thomson, has announced the launch of a portable multimedia player that has 20Gb of hard drive storage and a built in colour screen which plays videos, show photographs and plays music. Sold in two guises, Europe (THOMSON LYRA Audio/Video Jukebox PDP 2860 – €749, ~£520) and USA (RCA RD2780 – $499.99), it will play back both MPEG-1 & MPEG-4 video and mp3, Windows Media Audio. It can also be upgraded to mp3PRO.

Depending on the compression used, Thomson claim the unit can hold up to eighty hours of video, which can either be played on its own screen  (3.5-inch Thin Film Transistor (TFT) LCD ) or displayed on a television set using analog composite leads. Alternatively the unit can either be used as portable computer storage, store up to 5,000 music tracks or 100,000 JPEG images. Images can be organized into slideshows to accompany the playback of music.

The content can either loaded via a computer (PC or Mac), using a USB 2.0 connection, or the unit can either record video; using it built in MPEG-4 encoder, and audio directly. When the unit encodes video content, forty hours of content can be stored.

Battery life is reported to last up to twelve hours when playing music but only four when playing back video.

The unit is pretty compact (5.31″ x 3.15″ x 1.06″, 13.5cm x 8.00cm x 2.70cm) and light (10.5 ounces, under 300g) and we suspect will seduce many enough to add it to their xmas list.

RCA RD2780

First European “Over the Air” Music Download Service Launched

mm02, UK cellular provider, have launched the first European “over the air” music download service.

To use the service, prospective customers must buy a separate music player, the “O2 Digital Music Player” (O2 DMP), which connects to the online service through their mobile phone, either via an Infra-red port or a short cable. Once connected via GPRS, they are able to browse the selection of music, preview tracks and then purchase them. Previews are not charged for and take around 20 seconds to start to play, but when a track is bought, it is downloaded to the device, which takes around 3.5 minutes, the customer will be charged £1.50 (~$2.55, ~€2.15). While it does not look like good value when compared with what is the current industry standard of 99c, mm02’s Kent Thexton claimed the price “fantastic value for money, for less than the cost of most ring-tones customers can purchase and own an entire chart track”.

Siemens designed the DMP on behalf of mm02 and will also run the DRM-protected content aggregation and platform hosting.

The music is encoded using a CODEC called aacPlus, a combination of MPEG AAC and Coding Technologies’ SBR (Spectral Band Replication) technology developed by the German company, Coding Technologies. They claim the compression can reduce the size of audio files by up to half. Given the limited bandwidth available on cellular networks, it is important that the files are as small as possible.

A wide range of handsets are compatible with the service, meaning that at launch, more than 1.2 million O2 customers can access this service.

The music content is being supplied by BMG, Universal, AIM and Warner Music and it is hoped that up to 100,000 tracks will become available.

Once downloaded, the music is stored on a 64MB SD Memory Card that slots into the device. Tracks can be played back on the O2 DMP or transferred to a PC using the Memory Card but will remain locked with their DRM. The DMP can also play back MP3’s

mm02 are hoping for a good take up as in a previous trial of 300 UK and German customers, an average of five tracks per user per week were downloaded.

mm02

Coding Technologies – aacPlus

Nokia N-Gage Games Possibly Cracked

The world of introducing convergent devices is a tricky one. Following on the heals of their combined music player/mobile phone, Nokia launched their mobile phone/music player/games machine, the N-Gage, in October and its has been a shaky start. Before its launch, lots of people were less than positive, and following it, the reviews have not been great.

Despite Nokia claiming to have shipped 400,000 units to retailers, the number of customer sales is thought to be low. This has lead to some discounting, to the point where it was available for 1 pence in the UK, if you took a particular service contract out with it.

Nokia will be following the business model for other games platforms, sell the box for a minimum margin (or try to minimise your losses), then make your money in the medium to long term on licensing games for the platform. The same theory as razors and razor blades. Clearly this model only works if you sell the games as well.

Nokia will not like the latest news. A Swedish hacking group claim that they have got around the protection system that ensures that N-Gage games only play on the N-Gage. They have showed photos of the some N-Gage games running on a Siemens SX1, it’s not clear if these are mock-ups or real.

If true, the impact is far reaching. Games written for the N-Gage will run on any phone running the Symbian operating system and according to Symbian, over 2.68 million handsets were shipped with their OS in the first half of 2003.

The damage does not stop with them only losing sales of the N-Gage hardware, but that once the games have been extracted from the N-Gage and are stored digitally unprotected, people will be able to download them – not have to buy them for between $35-$40 each.

SX1 playing N-Gage games – Screen shots