DiddyTV: YouTube Gains A Paying Partner

In true online video blog style, the announcement was made by Mr Diddy (not one of Ken Dodd’s little friends), but differing from the norm, he’s filmed walking in to a Burger King and happens to drop their catch phrase a couple of times while order his burger to “have it his way”.

Interestingly Mr Diddy says that he’s going to “Buy a channel on YouTube,” so we’re assuming that there’s money involved, especially as Mr Diddy refers to “The Contract” in his video piece.

Also of note, is that Mr Diddy has his own URL on YouTube – YouTube.com/diddyTV – certainly the first that we’ve seen that uses such a short form.

There’s also a great spoof of Mr Diddy’s video by Lisa Nova.

Details of the deal between Mr Diddy and Burger King haven’t been disclosed, but we’d imagine that it’s going to be worth more that a couple of orders at their stores, even if his entourage are ordering large.

Of course, this big step up by Mr Diddy has absolutely nothing to do with the new album that he’s releasing this month and is cunningly blip-cut into his video pieces.

We attribute much of Mr Diddy’s knowledge and acceptance of YouTube down to Ryan Leslie, who is part of Mr Diddy’s posse (which we believe is the common parlance). Ryan has been using MySpace and YouTube for a long time to promote himself, his label Next Selection (for life) and his artists like Cassie. We’ve spoken about his work in many consultancy sessions that we’ve done with media companies – and frankly have great regard for the way he’s used the medium, such as his idea to get people to post their own lip-sync video on YouTube.

The absolute proof of this is Mr Diddy’s message to Ryan saying that he’d “finally talked him into it,” asking him to send over some of his friends to Mr Diddy’s Myspace. To show how these things roll, you’ll note that Mr Diddy doesn’t have Ryan in his Top 16 friends on his MySpace. You may also note that Mr Diddy has had over 10m plays of his tracks – some 4m of which for Come To Me, that was produced by Ryan Leslie. Where’s the friendship?

Google interested in buying YouTube?
Over the weekend there has been much chatter about YouTube being bought by Google, after it was rumoured by the WSJ. The figure banded around was $1.6Bn.

This would be the most expensive purchase that Google has made. Up until now they’ve been very smart and picked up other compaies at early stages for relative small change. The rumored figure for Blogger was $30m.

Google Video hasn’t been the boon that they had hoped it was going to be. Buying YouTube will take Google into the forefront of serving video online and with the $10Bn they’ve got in the bank, not an unfeasible amount for them to pay for it. When put into historical context, it appears a pretty cheap price – don’t forget that Yahoo paid $7.5Bn for broadcast.com back in the Web 1.0 days.

Microsoft Vista Reaches Final Beta

Microsoft Vista Reaches Final Beta It’s been a long, long wait, but it looks like the release of Microsoft’s new operating system, Windows Vista, is finally set to happen soon.

The company has just released Release Candidate 2 (RC2) – or build number 5744 if you’re counting – and the Redwood boys are sounding chirpy that this will be the last beta version of Windows Vista before the product is unleashed for manufacturing.

The previous test release of Vista, RC1 was tested by no less than three million users, with the company claiming that it received “excellent feedback.”

With Microsoft now saying that just has to add the finishing touches to the overall quality and performance of the eagerly awaited operating system, the company looks set to meet it targets.

Microsoft Vista Reaches Final Beta Vista has a scheduled roll out date for business customers next month, with consumers getting to play with the new desktop in January 2007.

Microsoft has already missed several release deadlines, although leading financial analysts like Rick Sherlund of the Goldman Sachs Group reckon that things are looking good for an on-time release:

“We had been sceptical of the launch schedule after Beta 2 shipped with problems in May, but the team seems to be making great progress in addressing issues of performance, reliability and compatibility,” he wrote in a research note.

Microsoft Vista Reaches Final Beta Sherlund also noted that he expects Microsoft to start dishing out Vista discount coupons to customers who buy new PCs capable of running the OS in the run-up to the release.

Already, fanboy Websites are buzzing with screen shots of the shiny, sleek new OS and we have to say the new desktop looks mighty purdy to our eyes…

You can check to see if your system wil be able to handle all the whizz bang glitz here: windowsvista.com/getready

Samsung X838 Ultra Compact Phone/MP3 Player

Samsung X838 Ultra Compact Phone/MP3 PlayerLooking like lovechild of a bedtime romp between an iPod and a mobile phone, Samsung’s X838 phone has real “gimme!” appeal.

Folded up, it looks like a conventional compact MP3 player, complete with a 128 x 220 pixels 26k colour screen and a control scroll wheel clearly ‘inspired’ by Messrs I and Pod.

Turning the device into a phone is simply a case of swivelling the pull out screen through 180 degrees to reveal the phone keys lurking below.

Samsung X838 Ultra Compact Phone/MP3 PlayerBecause of the narrow, slimline construction, the number keys are unusually arranged in rows of two, with the usual ‘call’ and ‘end call’ buttons at the top.

We’re not sure if closing the screen ends the call or if the thing is spring loaded, but either way the phone looks great to us.

Unlike many botched attempts at converging mobiles with music players, this one manages a pretty good likeness to a ‘proper’ MP3 player, with the colourful display offering track information and album art.

Samsung X838 Ultra Compact Phone/MP3 PlayerThere’s also an easily accessible ‘hold’ button so you don’t end up ringing your Mum when you’re rocking out to Pantera, as well as a volume up/down control on the side of the unit.

Inside, there’s 1GB of internal memory for storing tunes as well as a 1.3Mpix onboard camera and a sneaking suspicion that it also plays videos.

We couldn’t see any sign of an expansion slot, which is a bit of a shame, nor any reference to battery life (with something as small as this, we’re figuring it’s not going to be that long).

Also bundled in with the Bluetooth-enabled X838 is an alarm clock, recording functionality and a Java game.

Samsung X838 Ultra Compact Phone/MP3 PlayerWe spent some time trying to translate the text from the Phone Daily website, and we think that the phone will be available in black, white, orange, and, err, powder.

Whatever colours the thing comes in, it looks like a great phone to us: ultra-small, compact, cool and with a fun interface, which only leaves one question. When can we have one please?

[From Akihabara News]

BTPodshow: The How and Why (Pt 2/2)

The conclusion of yesterdays piece on BTPodshow: The How and Why. If you’re looking for the podcasts, they’re at the end of this piece.

Delivering the content
BTPodshow: The How and Why (Pt 2/2)Another major advantage for PodShow is the delivery of their content to consumers. PodShow majors on audio content, which is not too difficult to deliver over the average broadband connection. The story changes when many people are watching on-demand video content. Getting this type of content delivered smoothly across the network has always been a headache. This only multiplies when the majority of the content moves from predominately audio to video.

When I put this forward to BT’s Patterson, his answer was revealing, “Increasingly you’ll see the QoS (Quality of Service) layer being important.”

BT will be able to make sure that the content on BTPodShow will be able to be delivered without a hitch. Content from other sites without a close relationship with the network owner might not be so fortunate, and the viewers/listeners of their content might get bumpier delivery.

Don’t Bloggers and Podcasters hate big brands?
While there will be many of the current podcasters that will reject the idea of posting their content on something as corporate as a site with a BT moniker, they only make up about 5% of the population of the potential customers for this.

BT understand and acknowledge this. BT is a generalist, so they aren’t interested in the 5%, it’s the 95% of the remaining population that interests them.

BTPodshow: The How and Why (Pt 2/2)Will it succeed?
With BT huge reach, it’s hard to imagine that this service won’t become familiar to the UK public, especially as we understand there’s a considerable advertising budget assigned to it. As to whether they’ll take it to their hearts and use it as they repository of choice is quite another matter.

The call for UK content has gone out – they call it the ‘UnDition’ and they say that they’ve “been inundated with great content, and some really crappy stuff too that is simply hilarious.”

Looking at the site as we publish this piece, there’s very little content on the UK site. The four pieces that are currently publicly viewable … how shall we put it … leave room for the UK talent to shine.

The deal with BT can’t have hindred Podshow raising $15m dollars from VCs at the end of September.

We assume the big advertising push won’t hit the UK public until there’s quality to show.

Recorded podcast interviews
Gavin Patterson, group managing director, consumer division and group marketing, BT
Adam Curry, President and Co-founder, PodShow
Ron Bloom, CEO and Co-founder, PodShow

BTPodShow

Scrabble for Palm/Pocket PC by Handmark: Review (90%)

Scrabble for Palm/Pocket PC by HandmarkCurrently sending our productivity levels downwards at a worrying rate is the hideously addictive Scrabble for the Palm OS by Handmark.

Looking – and playing – just like the classic board game, the program offers the familiar Scrabble board layout, with drag and drop tiles which are stored at the bottom of the screen.

Just like in the real world, you can shuffle the order of these around so you can plan and prepare killer words, but -sadly – you won’t be able to ‘find’ blank squares under your foot.

The game offers two player modes: Friendly or Tournament.

Friendly mode is like playing against drunken mates where you can try and insist that ‘Zyptq’ is actually a real world, and force the program to accept words that aren’t in the included Official Scrabble Player’s Dictionary.

There’s also a “Suggest Move” option for those times when you can’t think of any words bigger than, err…um….”to.”

In the Tournament mode you play by the standard Scrabble rules, with challenges being automatically checked by the built-in Dictionary.

Scrabble for Palm/Pocket PC by HandmarkThe game offers four levels of automated computer opponent: Beginner, Novice, Intermediate, or Expert.

We arrogantly waded in at Expert level, and after being totally humbled repeatedly by an onslaught of obscure words we still don’t believe exist, we slunk down to Novice level where we still only managed to win about half of the games at first.

If you get bored having your sorry ass whipped by the computer, you can also take on real life chums, either by passing the Palm PDA around (the game will hide your tile rack from opponents) or via IR beaming and Bluetooth.

Conclusion
Although this game has been around for a very long time on the Palm OS, it’s still a hugely playable classic and easily holds its own against modern games.

The interface is attractive, simple and easy to use, with the computer opponent tough enough to keep you coming back for endless humiliations.

Scrabble for Palm/Pocket PC by HandmarkEven in expert mode, the computer was able to come up with challenge-destroying words almost instantaneously, so the only thing slowing the game down was our own ineptitude.

Since we installed the game on our Palm Treo 650 (it works fine straight off the card, by the way), we’ve been more or less addicted to Scrabble, having quick games whenever we find ourselves in a Post Office queue, waiting for friends or, err, going to the smallest room.

The game is also available on the Pocket PC and although both versions are a tad pricey at $19.95, we reckon they’re worth every penny.

Features: 85%
Gameplay: 90%
Ease of use: 85%
Value For Money: 80%
Overall: 90%
Handmark Scrabble for Palm OS
Handmark Scrabble for PocketPC

BTPodshow: The How and Why

A few week back, BT confirmed that they have closely tied themselves with US podcast aggregator, PodShow, so closely in fact, that they’ve stuck BT at the front of PodShow domain to form BTPodShow.

We were at the launch of the service a few weeks ago and chatted to Gavin Patterson, group managing director, consumer division and group marketing, BT; Adam Curry, President and Co-founder, PodShow and Ron Bloom, CEO and Co-founder, PodShow. Strangely for the launch of a podcast network, we were the only ones there recording interviews.

Looking for the podcast interviews? They’ll be available in part two tomorrow.

Rather than just rattle off the news, we felt it was worthwhile digging a bit deeper and understand the How and Why of the deal.

What makes this interesting?
Quite a few reasons really. Not the least being that, showing a change of approach, BT aren’t making the service exclusive to only their network – their normal approach to try and encourage people to subscribe to their DSL service. BTPodShow will in fact be open to anyone in the UK.

This alone shows a major shift within BT that shouldn’t be underestimated. It demonstrates an understanding that, although they dominate broadband provision in the UK (with nearly 3m accounts of their own, without all of the BT Wholesale lines sold via other UK broadband providers), they can’t own the whole market.

Having acknowledged this, they’ve clearly decided that they just as well make some income from the people who don’t buy broadband from them.

Where does the income come from?
While the financials of the deals haven’t been disclosed. We understand that there will be a revenue share between the two parties, expected to mostly come from advertising income.

The PodShow side of the business is responsible for finding, maintaining and managing the relationships with the advertiser. At launch they reported that they had 40 global brands lined up to advertise on the network. If these are unique to the UK version, or are extension of relationship they already have with their previous site isn’t clear.

Why this deal. Why now? BTVision
We think a major reason is BT Vision, their soon to be launched ipTV service.

BT have recognised that the current fodder broadcast on TV, will not continue to satisfy the wants and desires of the public in the future. In the words of BT’s consumer division group managing director, Gavin Patterson’s words, “The trend to user-generated content, and social media networks is clear cut. We see ourselves as a distributor of content. What we anticipate is more people wanting get involved with creating content.”

To fill the gap left by the dissatisfaction with ‘normal TV’, they have to open a collection channel for the content to flow to them and then build a collection of User Generated Content (UCG). While they could build PodShow’s technology themselves, it’s clear that BT don’t want to miss out on this, wanting to get into this area quickly, as confirmed by the speed at which they put this deal together.

We wondered if the higher resolution video might not be put out on the Website, but reserved for BTVision, to which Patterson said, “The experience that people have over the Internet will not be sufficient for the TV space. I anticipate it will happen.”

The advantages for PodShow are obvious. If they export this idea to any other country, they’ll be able to hold BT up as their first partner, something that really can’t be beaten.

As BT have a near monopoly on broadband and land line provision in the UK they can expose BTPodShow to the 17m ‘customer relationships’ they have, not just to encourage people to go to BTPodShow to watch the content, where they’ll make income from advertising, but to encourage those same people to produce and upload content.

Moves like this cannot help but strengthen BT as a media brand in the mind of the public – especially the youth. Vital for their service growing in the future.

Continued in the concluding piece, covering the advantages for PodShow and the chances of success of the service.

PICNIC06 Review: A Very Biased Report (Pt 2/2)

Following on from Daniel’s opening piece on Picnic06 on Monday, we conclude today.

PICNIC06 Review: A Very Biased ReportI was really looking forward to John Thackara’s talk entitled “Global issues demand creative leadership” but it was skipped and he went pretty much straight into chairing the “The creative business leaders debate”. He did mention that he’s usually the one to ask “why” are we doing all this [technology innovation], asking what will it be used for and is that so good anyway? But then he ignored those questions completely and followed a more boring corporate line.

Overall, there did seem to be a lack of social comment. There was much more focus on ‘business needs to get investment and customers’ rather than benefits to society – call me old fashioned but we need to ask more ‘why’ and ‘what for’ questions.

Yet again there seemed to be an inverse relationship between the size of the company and the content of the presentation. MTV, Google, World Directories failed to inspire beyond a little spark here or there. Too much reliance on videos within a presentation didn’t help. And, of course, they can’t tell us anything new as they’d blow their competitive advantage.

PICNIC06 Review: A Very Biased ReportTo be fair I didn’t see all the keynotes nor attend all the workshops. It was simply not possible. It was a very full programme. I was a bit of a conference butterfly, catching a bit here and there, putting my oar in when I could and, of course, couldn’t pass up that free massage.

The production was slick and impressive. But more could have been done to inspire and challenge us; more focus and discussion on issues and less corporate plugs. Perhaps the real benefit of this event was the networking, which there was plenty of. This was an ambitious event and I’d say that, on the whole, the team at Cross Media Week pulled it off.

Incidentally, I found my accommodation (a room in a shared flat 5 minutes cycle from PICNIC) on craigslist – so it works for something. A bicycle came with the deal. Cycling around Amsterdam is always fun. Everything is so close. And sitting outside, by a canal, having a quality meal, one may ask what else is there to life?

Picnic06
Kendra

Unlimited Learning Report: Video Games In Learning Released

Unlimited Learning Report: Video Games In Learning ReleasedA new report examining the role computer and video games can play in education was released today by ELSPA (the Entertainment and Leisure Software Publishers Association), in association with the UK Department for Education and Skills’.

Entitled ‘Unlimited Learning: The role of computer and video games in the learning landscape’ it uses a number of exclusive case studies on the benefits of games when used in learning. An example is a college in Nottinghamshire who results appear to be near unbelievable. They’ve seen key skills increase to a 94% success rate, compared to the national benchmark of 22%. They attribute much of this to incorporating the commercial game ‘Neverwinter Nights’ into its teaching plan.

Lord Puttnam of Queensgate CBE summarised, all be it at length, the major points, highlighting the strengths of the method, “Increasingly video games are being recognised as a powerful tool for learning. Yes of course they are entertaining and a lot of fun, but they’ve also the ability to inspire and motivate. They hold out the tantalising prospect of personalised, responsive and thoroughly enjoyable learning experiences, irrespective of age, or ability. They can promote ideas, they can stimulate conversation, challenge thinking and, critically for the future of our highly skills-dependent economy, they can encourage problem solving.”

Unlimited Learning Report: Video Games In Learning ReleasedSome will find it surprising that it’s not just young joystick twitchers that are benefiting from learning through games. E-learning expert, Professor Stephen Heppell, who has been studying this area for years explained, “The curious thing is that we’re seeing people playing games and challenging themselves with their computers right across the age range, literally womb to tomb. (We take our hat off to him for being the first person to use the ‘Womb to Tomb’ phrase, which, from this point forward, we will never tire of using.)

Of course there will be many cries of education being dumbed down, but I clearly remember chatting to friends at school about how much easier it would be if what we needed to learn could be set to music – given that we knew the lyric of every song that we liked.

Report: ‘Unlimited Learning: The role of computer and video games in the learning landscape’(PDF)

Jamie’s ‘Cooking’ On The Web

Jamie's 'Cooking' On The WebIn a sure sign that TV content on the Web is going to be as important as TV content on the TV, AOL has signed up everyone’s (in certain parts of the UK at least) favourite ‘geezer’ cook Jamie Oliver.

The deal, which will see Oliver going a step further than David Cameron’s kitchen sink webcameron, by hosting a live Webcast family cooking session from his home on Friday 12th October at 7:00 pm UK time . AOL reckon that it’s a first for delivering a celebrity cooking strand to the PC and we confidently expect pizza munching geeks to be severely unimpressed by the whole idea.

Jamie's 'Cooking' On The WebBut it’s a ‘win win’ scenario for Oliver and AOL, Oliver will be able to plug his latest book and AOL are expecting non-subscribers to sign up for their free Webmail accounts.

The clever sparks at AOL have also got a competition going, with the winning entrant’s family joining Jamie’s live Friday evening cooking japes. In what we suspect is a sneaky bid for hilarious UGC (user generated content), the AOL blurb tells us,

“All you have to do is send us a video (up to 5 minutes long) of you and your family, showing just what you get up to in the kitchen. Whoever appears the most in need of Jamie’s help will win”.

AOL’s UK operation currently has a ‘for sale’ sign up and it’s not clear what this initiative will do to the price.