Interactive TV Advertising & Enhanced TV

Posted by Simon Perry on 28 September 2004 at 1:30 pm | Tagged as: _events

Day one - gives a complete overview of iTV advertising from the latest case studies in the market, and the creative and planning aspects of a campaign, to likely response rates, ROI, and the importance of the introduction of PVR’s. Day 2 - focuses on enhanced TV starting to produce new programme formats and linking closely with reality TV programs. This is emerging as a key revenue driving potential for broadcasters, and the integration with SMS and mobile technologies will be covered.CBI Conference center, London http://www.interactive-tv-advertising.com