Neilsen Report: Game Websites Provide Stickiest Content

Posted by Fraser Lovatt on 17 June 2004 at 1:28 pm | Tagged as: Content, Web, Gaming

Websites offering online games like Solitaire and Bingo are the stickiest places on the internet, according to a new report from Neilsen//NetRatings (whatever committee thought up that cheesy // gets a slap from me).

46 million (that’s 1 in 3) Americans visited sites like Slingo to buy and download mini-games like Crazy 7s and Amazing Snail. Slingo is now one of the stickiest sites on the internet with surfers spending an average of four hours a month playing cards and throwing turtles. Even jigzone.com, offering free online jigsaw puzzles manages to trap people for an hour and a half of picture-rearranging fun per month.

But it’s not just playing the games, people like to read about them too – which explains why EA Online and MSN Games are so popular.

“The diversity of online game offerings showcases the popularity of games in the U.S.,” said Kaizad Gotla, an internet analyst at Nielsen//NetRatings. “Ranging from sites that offer original games to content sites that offer the latest information on popular console and PC games, the gaming industry’s presence online is indisputable.”

And who is it that’s playing cards, being amazed by snails and lobbing these turtles around? Middle aged American women: 15% of visitors to mini-games sites are American women between the ages of 35 and 49.

“Contrary to popular belief, the online games category is not dominated by males or by teens,” says Gotla. “Rather, the popularity of online games appeals to a broad demographic online, especially among middle-aged women.”

So look out for some exciting new games coming from Digital Lifestyles: first up Cat Food Challenge and Polyester Panic.

Jigzone – strangely relaxing

Slingo

Neilsen NetRatings