TiVo name a new president

TiVo has named Martin Yudkovitz as president. Previously he was at NBC for twenty years and leaves there as an executive vice president, so they’re clearly hoping that his address book will help them gain further acceptance with the US broadcasters.

“Yudkovitz will be responsible for driving deployment of TiVo through satellite, cable and advertising partnerships. Tivo said he will also focus on helping television networks and other content makers develop paid programming for its DVR service.”