Innovation … from BT? : Digital-Lifestyles (alpha remix)

Posted by Simon Perry on 5 November 2002 at 9:17 am | Tagged as: Distribution

I was more than surprised to see some ‘connected thinking’ (excuse the management speak) from BT today.

I’ve always said that one of the barriers to the general public taking up of broadband is that fact that they’ve never seen it, and why would you want something that you’ve never see. The same applied to the early days of Sky’s satellite delivered programming. Additionally the terms that are used to promote broadband, such as always-on are pretty meaningless to people with no experience or technology background.

BT payphones has decided, for a limited period, to give FREE broadband access at their new blue kiosks which are scattered around some sixty nine high streets around the UK.